2. History
*This Company was
founded by
Kiiciro Toyoda in August
28 ,1937.
*Toyota created its first
product, the Type A
Engine and its first
passenger car, the
Toyoda model AA_03 Toyoda model AA_03
4. Headquarter: Toyota City
*Toyota’s Headquarter is
situated in Toyota City,
Aichi, Japan
Toyota City, Aichi, Japan
5. World Wide Presence
*Toyota has 320,808
employee all over the
world.
*Toyota Sales 32% of is
automobiles in North
America ,25% in Japan
and 11% in Asia.
6. Toyota in North America
1958 Toyopet,The
first Toyota Sold in
U.S.
7. Electric And Hybrid
Technology
3RD generation Toyota PRIUS….is the 1st Hybrid Vehicle manufactured by Toyota.
The PRIUS has become the top selling Hybrid car in America
9. The Fall of Mighty Toyota
• Break Pedal
Problems
• Recalls
approximately
3.8 million
Vehicles
• Losing $4.9
billion
10.
11. JANUARY 2010
Toyota recall
approximately 2.8
million more vehicles
with potential sticking
pedal problems.
JANUARY 26
Toyota suspend sales
of eight models
involved in this
problem.
FEBRUARY 2010
Prius and Lexus
Hybrids 2010 models
recalled for break
problems.
13. Sticky Accelerator
A 2.3-mm steel reinforcement bar, top, is inserted in a gas pedal assembly
above. The shim fills a gap created by wear, reducing friction and eliminating
stickiness.
14. Pedal Entrapment
A mechanic reshapes of a gas pedal has been entrapped to prevent it
from getting stuck under floor mats.
15. Financial Recovery
*Toyota lost $4.9
billion last year.
* Toyota begins its
financial recovery.
*Toyota expects to
boost profit to $3.4
billion in the coming
year.
16. 48% Profit Gain on Recall
Recovery
• Toyota motor
corp. forecast
profit to rise 48%
this year.
• Last year Toyota
recalls many cars
in North America,
on the other hand
it expands its sales
in China and other
Asian markets.
• Net income may
increase to $3.35
billion in the
coming year.
