Toyota is a Japanese automaker founded in 1937 that is now the second largest automaker in the world. The document provides a history of Toyota, describing its origins and growth. It also outlines Toyota's strengths such as its reputation for quality and fuel efficiency, opportunities such as expanding into emerging markets, weaknesses such as past recalls, and threats such as rising costs and economic slowdowns.

2. S.W.O.T ANALYSIS
OF
TOYOTA MOTORS COOPERATION

3. INTRODUCTION

Toyota is a Japanese multinational
automobile makers headquarted in
Toyota, Aichi in Japan.

Its was founded in August 28,1937 and
the founder is Kiichiro Toyoda.

It is the 2nd largest motor company in
the world.

4. HISTORY OF
TOYOTA



Toyota was started in 1933 as a division of Toyoda
Automatic Loom Works devoted to the production
of automobiles under the direction of the founder's
son, Kiichiro Toyoda Its first vehicles were the A1
passenger car and the G1 in 1935.
Vehicles were originally sold under the name
"Toyoda" from the family name of the company's
founder, Kiichirō Toyoda
Since "Toyoda" literally means "fertile rice
paddies", The Toyota Motor Co. was established
as an independent company in 1937.

5. Leading Regions Of Toyota
Cars

6. Financial Results
Of Toyota

7. Production And Sales

9. 
International Position in 170 countries
worldwide.

Second largest manufacturer automobile
company in the world.

It is best known for durability, reliability and
value for money and convenient.

Its brand image in market is based on Quality
and environmental friendly

Presently maintains 16% of US market share

11.  It is criticized as foreign importer by Japanese cars
producers.
 In May 2009 they reported a record yearly net loss of
$ 4.2 billion.
 It was badly hit by 2008 financial crisis and declared
its first annual loss in 70 years history.
 In 2005 faced criticism because of large scale recall
and quality issues.
 Production capacity that is it produces most of its
cars in US and JAPAN where as with that competitors
might take advantage of global efficiency gains.
 Spending much money on Advertisements

13.  Toyota produces fuel efficient, higher quality and smaller
automobile that can attract consumers.
 With fuel price increasing every time they should produce
hybrid gas electric vehicles which are both fuel and
environmental effective.
 Toyota keeps on producing the new models of vehicles
so attract each type segment of population.
 In 2009 state bank of India (SBI) decreased interest rate
on automotive loans which is also an opportunity for them.
 They continued global expansion especially in Emerging
markets that is China, India and Russia where population
and demand is accelerating.

15.  Increased competition, force full marketing campaigns
and raising competitive pressures.
 Increasing Maintenance cost of vehicles, rising fuel
price and changing customer preference are challenging
threats.
 Adverse impact of fluctuations in foreign currency
conversion rates.
 Appreciating of Japanese Yens against US dollar.
 People might be undermining the demand for large
family .
 Economic slow down.