2. Name ID
Syed Golam Redwan 2010-1-10-204
Sirajus Salekin 2010-1-10-132
Salman Iftekhar 2010-1-10-131
Md. Imran Kabir 2009-3-10-095
Presented by
3. Café Thirty3
• Company name : café thirty3
• Business started : 11 march 2011
• Business model :Musical café
• Product & service: 33 types of food and beverage specially Thai &
Chinese food
• Location : # 7, Road # 4 Café 33, Baily Road
• Business hour : 11am – 11pm
4. Analysis of Consumer Behavior
Demographic Factors:
58%
42%
Figure : Total Survey Gender
Male
Female
5. Age:
3% 7%
18%
37%
28%
7%
Figure: Age of the Consumers of cafe thirty3
11-15
16-20
21-25
26-30
31-35
36+
Marketing Strategy:
• Targeting specific people
• Less focused on 16-20
6. Occupation and Income
35%
15%20%
18%
12%
0%
Figure: Surveyed People (Income)
5000 or less
5,001-15,000
15001-25000
25001-35000
35001+
5%
25%
18%
50%
2%
Figure: Surveyed People Occupation
Government Employee
Private Employee
Business Person
Student
Other
8. Preferred Service of Café Thirty3
57%28%
5%
3%
7%
0%
Figure: Which type of service do you like most?
Food
Music
Atmosphere
Hospitality
Others
Others
• Maintaining Standard
• Offering various foods
• Quality of dishes
10. Position of Café Thirty3 on Peoples’ Mind
18%
11%
12%
8%12%
17%
12%
10%
Figure: Position of cafe 33 on Peoples Minds
Good core service
Luxury cafe
Good music
Variety of food and beverage
items
Good customer service
Attractive decoration
Good Location
Others
•Musical Show •Good Core Service• Interior Design
