The automotive industry is a wide range of
companies and organizations involved in the
design, development, manufacture, marketing, and
selling of motor vehicles.
It is one of the world's most important economic
sectors by revenue.
HISTORY OF AUTOMOTIVE INDUSTRY.
The automotive industry began in the 1890s with
hundreds of manufacturers that pioneered the
For many decades, the United States led the world
in total automobile production.
In 1929 before the Great Depression, the world had
32,028,500 automobiles in use, and the U.S.
automobile industry produced over 90% of them.
After World War II, the U.S. produced about 75
percent of world's auto production.
In 1980, the U.S. was overtaken by Japan and
became world's leader again in 1994.
In 2006, Japan narrowly passed the U.S. in
production and held this rank until 2009, when
China took the top spot with 13.8 million units.
With 19.3 million units manufactured in 2012, China
almost doubled the U.S. production, with 10.3
million units, while Japan was in third place with 9.9
Germany, Italy, India and The United Kingdom are
also major automobile manufacturers in the world.
AUTOMOTIVE INDUSTRY IN INDIA
The automotive industry in India is one of the largest
automotive markets in the world.
It had previously been one of the fastest growing
markets globally, but is currently experiencing flat or
negative growth rates.
India's passenger car and commercial vehicle
manufacturing industry is the sixth largest in the world,
with an annual production of more than 3.9 million units
In 2009, India emerged as Asia's fourth largest exporter
of passenger cars, behind Japan, South Korea, and
Thailand.In 2010, India beat Thailand to become Asia's
third largest exporter of passenger cars.
The majority of India's car manufacturing industry is
based around three clusters in the south, west and
The southern cluster consisting of Chennai is the
biggest with 35% of the revenue share. The
western hub near Mumbai and Pune contributes to
33% of the market and the northern cluster around
the National Capital Region contributes 32%.
In 2011, there were 3,695 factories producing
automotive parts in all of India. The average firm
made US$6 million in annual revenue with profits
close to US$400 thousand.
Chennai, houses the India operations of Ford,
Hyundai, Renault, Mitsubishi, Nissan, BMW,
Hindustan Motors, Daimler, Caparo, Mini, and
Gurgaon and Manesar in Haryana form the
northern cluster where the country's largest car
manufacturer, Maruti Suzuki, is based.
The Chakan corridor near Pune, Maharashtra is the
western cluster with companies like General
Motors, Volkswagen, Skoda, Mahindra and
Mahindra, Tata Motors, Mercedes Benz, Land
Rover, Jaguar Cars, Fiat and Force Motors. 12
Nashik has a major base of Mahindra and Mahindra
with a SUV assembly unit and an Engine assembly
Aurangabad with Audi, Skoda and Volkswagen also
forms part of the western cluster.
Another emerging cluster is in the state of Gujarat
with manufacturing facility of General Motors in
Halol and Tata Nano at their plant in Sanand. Ford,
Maruti Suzuki and Peugeot-Citroen plants are also
set to come up in Gujarat.
Kolkata with Hindustan Motors.
Noida with Honda and Bangalore with Toyota are
some of the other automotive manufacturing
regions around the country.
TOP AUTOMOBILES MANUFACTURERS IN INDIA IN
Toyota Motor Corporation is a Japanese
automotive manufacturer founded on August 28,
1937 and headquartered in Toyota, Aichi, Japan.
In 2013 Toyota Motor Corporation consisted of
333,498 employees worldwide.
As of January 2014, is the fourteenth-largest
company in the world by revenue.
Toyota was the largest automobile manufacturer in
2012 (by production) and is currently in the second
Toyota is the world's first automobile manufacturer
to produce more than 10 million vehicles per year.
Toyota Motor Corporation produces vehicles under
5 brands, including the Toyota brand, Hino, Lexus,
Ranz, and Scion.
It also holds a 51.2% stake in Daihatsu, a 16.66%
stake in Fuji Heavy Industries, a 5.9% stake in
Isuzu, and a 0.27% stake in Tesla, as well as joint-ventures
with two in China (GAC Toyota and
Sichuan FAW Toyota Motor), one in India (Toyota
Kirloskar), one in the Czech Republic (TPCA),
along with several "nonautomotive" companies.
Toyota Motor Corporation is part of the Toyota
Group, one of the largest conglomerates in the
HISTORY OF TOYOTA MOTORS
Toyota was started in 1933 as a division of Toyoda
Automatic Loom Works devoted to the production of
automobiles under the direction of the founder's son,
Its first vehicles were the A1 passenger car and the G1
The Toyota Motor Co. was established as an
Vehicles were originally sold under the name "Toyoda"
,from the family name of the company's founder, Kiichiro
Toyoda. In April 1936, Toyoda's first passenger car, the
Model AA, was completed. The sales price was 3,350
yen, 400 yen cheaper than Ford or GM cars.
From September 1947, Toyota's small-sized vehicles
were sold under the name "Toyopet“. The first vehicle
sold under this name was the Toyopet SA, but it also
included vehicles such as the Toyopet SB light truck,
Toyopet Stout light truck, Toyopet Crown, Toyopet
Master, and the Toyopet Corona.
Toyota, Nissan Motor Co. and Honda Motor Co. began
building plants in the US by the early 1980s.
Toyota received its first Japanese Quality Control Award
at the start of the 1980s and began participating in a
wide variety of motorsports.
In 1982, the Toyota Motor Company and Toyota Motor
Sales merged into one company, the Toyota Motor
In 1984 Toyota entered into a joint venture with General
Motors called the New United Motor Manufacturing, Inc,
NUMMI, operating an automobile-manufacturing plant in
Toyota started to establish new brands at the end of the
1980s, with the launch of their luxury division Lexus in 1989.
In the 1990s, Toyota began to branch out from producing
mostly compact cars by adding many larger and more
luxurious vehicles to its lineup, including a full-sized pickup,
the T100, several lines of SUVs; a sport version of the Camry,
known as the Camry Solara and the Scion brand, a group of
several affordable, yet sporty, automobiles targeted
specifically to young adults.
Toyota also began production of the world's best-selling hybrid
car, the Prius, in 1997.
TOYOTA SEDAN AA, TOYOTA’S FIRST
IMPORTANT FINANCIAL INFORMATION
Production output :- 9,909,440 units (CY 2012).
Revenue :- ¥22.064 trillion (FY 2013) .
Operating income :- ¥1.320 trillion (FY 2013).
Profit:- ¥962.1 billion (FY 2013).
Total assets:- US$377.281 billion (2013).
Total equity:- ¥12.773 trillion (FY 2013). 30
• Electric technology- Toyota Prius, Auris.
• Highlander and Camry
• Plug- in hybrids
• Cars- 70 different models
• SUV’S (Fortuner etc.)
• Luxury type vehicle (Lexus)
TOYOTA MOTORS SUCCESSFULL PRODUCTS
Toyota Etios Liva
Toyota Etios Cross
Toyota Corolla Altis
Toyota Land Cruiser Prado
TOYOTA GLOBAL VISION
Toyota will lead the way to the future of mobility,
enriching lives around the world with the safest and
the most responsible ways of moving people.
Through our commitment to quality, constant
innovation and respect for the planet, we aim to
exceed expectations and be rewarded with a smile.
We will meet our challenging goals by engaging the
talent and passion of people, who believe there is
always a better way.
GUIDING PRINCIPLES AT TOYOTA
Honor the language and spirit of the law of every nation
and undertake open and fair business activities to be a
good corporate citizen of the world.
Respect the culture and customs of every nation and
contribute to economic and social development through
corporate activities in their respective communities.
Dedicate our business to providing clean and safe
products and to enhancing the quality of life everywhere
through all of our activities.
Create and develop advanced technologies and provide
outstanding products and services that fulfill the needs
of customers worldwide.
Foster a corporate culture that enhances both
individual creativity and the value of teamwork,
while honoring mutual trust and respect between
labor and management.
Pursue growth through harmony with the global
community via innovative management.
Work with business partners in research and
manufacture to achieve stable, long-term growth
and mutual benefits, while keeping ourselves open
to new partnerships.
FIVE MAIN PRINCIPLES OF TOYODA
Always be faithful to your duties, thereby contributing
to the company and to the
Always be studious and creative, striving to
stay ahead of the times.
Always be practical and avoid frivolousness.
Always strive to build a homelike atmosphere at work
that is warm and friendly.
Always have respect for spiritual matters, and
remember to be grateful at all times.
CURRENT NEWS ABOUT THE COMPANY
Toyota Kirloskar sales declines 4.3 per cent in July
ET 01 Aug 2014, 20:32 IST
In the domestic market, TKM sold 11,921 units in July 2014, up 3.52
per cent as compared to 11,515 units in July 2013.
Toyota Kirloskar sales dip 3 per cent in June
ET 01 Jul 2014, 21:10 IST
Toyota Kirloskar Motor today reported a 2.97 per cent decline in total
sales at 13,394 units in June 2014.
The company had sold 13,805 units in the corresponding month of
previous year, Toyota Kirloskar Motor (TKM) said in a statement.
TOI 03 Jul 2014,15:47 IST
Toyota Kirloskar Motor launches the new Etios Xclusive priced at Rs
5.98 lakh for petrol and Rs 7.10 lakh for diesel. The bookings start on
Thursday and deliveries begin on July 11. 39
Toyota draws up two-pronged strategy to boost sales
ET 30 May 2014, 22:19 IST
Firstly, Toyota Motors intends to increase the content of localisation,
and secondly, it will increase exports out of India.
Toyota cars sales rise 6 per cent in May
ET 01 Jun 2014, 20:49 IST
The company had sold 12,502 units in the corresponding month of
the previous year, Toyota Kirloskar Motor (TKM) said in a statement.
TOI 27 May 2014,15:42 IST
Toyota Kirloskar Motor (TKM) has launched the All New Corolla
Altis. The petrol variants start at Rs 11.99 lakh while diesel
variant starts at Rs 13.07 lakh. The vehicle was unveiled in
February at the Auto Expo 2014. The vehicle is the 11th
generation of the Corolla. 40
Toyota, a young and vibrant company in India, has grown
since its inception in 1997
Their mission is to innovate continuously, keeping in mind the
changing needs of customers, stakeholders and society at
Toyota's ultimate goal of becoming 'the most admired
company in the country'
The monumental affiliation of Kirloskar Motor with Toyota
Motor Corporation in 1997 further solidifies determination to
work for the growth of the Indian industry
In India, TKM contributes to society through its efforts in the
areas of education, community care and the environment.
TKM is the fifth largest car manufacturer in India.
The above charts shows that Toyota Motor
Corporation has the second largest market share in
the world while it has the fifth largest market share
in the cars sector in India.
While it has the second largest revenue in the world
in automobile industry as shown in the following
An American Multinational.
Head office at Dearborn, Michigan.(USA)
Incorporated on June 16, 1903.
Major Products :
A German Multinational Co.
Incorporated in 1937.
Head Office at Wolfsburg, Germany.
Major Products :
A Japanese Multinational Co.
Incorporated on 24 September 1948.
Headquarters at Minato, Tokyo (Japan)
Major Products :
An American automobile co.
Incorporated in 1908.
Head office at Detroit, Michigan (USA)
Popular Brands : Chevrolet, Holden
Major Products :
TOYOTA 4RUNNER ($27500)
FORD EXPLORER ($29280)
4Runner has a engine displacement of 4.0 ltr i.e 4000cc engine
in comparison to the engine displacement of Explorer which
has a 3.8 ltr
4Runner produces a great torque of 278 lb.-ft.@ 4400 rpm
which is much more than torque of Explorer which produce
254 lb.-ft.@ 3,700 rpm
TOYOTA CAMRY ($19720)
HONDA ACCORD ($21180)
Camry includes Hybrid steering with a feature of EPS (Electric
Power Steering) and rack-and-pinion with electric power assist
while Accord has only power steering with cruise control
Camry has a special feature of Vehicle Stability Control (VSC)
with off switch + Traction Control which helps in providing more
safety as compared to Accord’s VSA control
TOYOTA PRIUS ($21800)
FORD MUSTANG ($22145)
Prius has latest ECVT transmission (Electronically controlled
continuously variable transmission) which is more advanced
than Automatic transmission of Mustang
Prius is Advanced Technology Partial Zero Emission Vehicle
(AT-PZEV) which is not a feature of Mustang
TOYOTA COROLLA ($15459)
VOLKSWAGEN JETTA ($17735)
Toyota Corolla has VVti engine which give more torque
as compared to other sadans. It gives a fabulas hourse
power of 158 in comparison to 138 of volkswagen jetta
Corolla is fastest in its section. It accelerate from 0-
60m/h in just 8.0 secs as compared to volkswagen jetta
in 8.5 secs
SWOT ANALYSIS 2013 OF TOYOTA MOTORS.
Brand reputation valued at $30 billion
Industry leader in production and sales
Strong brand portfolio
The leader in “green” cars development
Weak presence in the emerging markets
Limited Research and Development done as
compare to competitors
Lack of flexibility in the company
Few layers in Organizational hierarchy, resulting in
less opportunity for promotions.
Lack of a proper sales force
Fluctuating fuel prices
New emission standards
Rising raw material prices
Appreciating yen exchange rate
NDTV Car & Bike Awards 2011:
Ista Green Award – Prius
Sub-Compact Sedan of the year – Etios
Subros Car & Bike India Awards 2011:
Engine of the year – Altis Diesel
Green Technology of the year – Prius
Best Brand Awards 2011 – Toyota
Most Eco-friendly – Toyota
Over Drive CNBC TV 18 Awards 2011:
Car of the year – Toyota Etios
Mid Size Car of the year - Toyota Etios
Green award of the year – Prius
Bloomberg UTV Auto Car Award 2011:
Saloon car of the year 2011 – Etios
Green Award of the year – Prius