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Tigers Digital Media Strategy Presentation

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R
raschant
Business
1 of 10
2013 Digital Marketing Strategy
2012 Season • 3 Million In Ticket Sales • Average Attendance Of 37,953 • 7th In Major League Baseball
Goals Increase • Memberships • Ticket Sales • Brand Recognition
Strategy • New Target Market • Reach Through Social Media • Reach Out To Community • Measure Results
Target Market •Younger Fan Base •Create Long Last Fans •Increase Future Revenue
Social Media Plan • Tiger Website • Team Blog • Twitter • Facebook • Instagram
Community •Inform Community Of Our Outreach Programs Through Social Media •Communicate Through Social Media About Team Updates, Prices, And Deals •Interact With Fans Who Might Not Be Able To Attend Games
Budget • Traditional Media • Social Media • Measurement
Measurement • Google Analytics • Technorati • Back Type • Likes • Retweets
Opening Day

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