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Marketing Presentation
Vinod Krishnan
Copyright © Vinod Krishnan
5 May 2014
Objectives & Goals
• Become a preferred brand in healthcare services
• Increase customer experience thru multi-channel eng...
Copyright © Vinod Krishnan
Market
Presence
Value to
Customers
Online, Website,
Mobile
We don’t sell
anymore – they buy
Com...
Copyright © Vinod Krishnan
Brand Awareness
3
1
2
6
4
5
Brand
Position
Brand
Promise
Events &
Trade
Shows
Print & Digital
W...
Customer Experience
Copyright © Vinod Krishnan
Website
Search
Google, Yahoo
Speed of
DeliveryOn time
Support
Customer Enga...
Copyright © Vinod Krishnan
Digital Strategy
Opportunity Pipeline
• Responsive website
• Engaging content
• User friendly
•...
Demand Generation
Demand
Generation
CHASE
• Database development
• Account intelligence
• Digital assets
• Social media
• ...
Social Media – The SMART strategy
Social Media Strategy
SPECIFIC
MEASURABLE
ATTAINABLE
RELEVANT
TIMELY
Identify Target Aud...
Vinod Krishnan
http://www.linkedin.com/pub/vinod-krishnan/2/68a/993    
vinod.krishnan80@outlook.com
+91 89714 43005
Vinod Krishnan
http://www.linkedin.com/pub/vinod-krishnan/2/68a/993    
vinod.krishnan80@outlook.com
+91 89714 43005
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Marketing - The Key Strategies

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Presentation briefly describes the strategies that can be adopted for setting up a marketing plan...

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Marketing - The Key Strategies

  1. 1. Marketing Presentation Vinod Krishnan Copyright © Vinod Krishnan 5 May 2014
  2. 2. Objectives & Goals • Become a preferred brand in healthcare services • Increase customer experience thru multi-channel engagement platforms • Focus on customer demand – increase leads by X% • Become a leader in healthcare services • End to end process implementation – focus on increased ROI Copyright © Vinod Krishnan
  3. 3. Copyright © Vinod Krishnan Market Presence Value to Customers Online, Website, Mobile We don’t sell anymore – they buy Come, Chase, Caught & Co -Create BRAND BRAND AW ARENESS AW ARENESS CUSTO M ER CUSTO M ER EXPERIENCE EXPERIENCE DEMANDDEMAND GENERATIONGENERATION DIGITAL DIGITALSTRATEGY STRATEGY SOCIAL SOCIAL STRATEGY STRATEGY MARKETINGMARKETING Marketing – It’s impact
  4. 4. Copyright © Vinod Krishnan Brand Awareness 3 1 2 6 4 5 Brand Position Brand Promise Events & Trade Shows Print & Digital Website, Print, online, social Brand Loyalty Promise, On time, Partners 3 Testimonial & Feedback Let our customer speak Promotion Walk the talk -Live your brand PR Strategy Media Coverage, Online Press
  5. 5. Customer Experience Copyright © Vinod Krishnan Website Search Google, Yahoo Speed of DeliveryOn time Support Customer Engagement Facebook. LinkedIn, Twitter Competitive Pricing Discussion platforms Events, Forums, Blogs Service Quality 1 Value addition – Exceed customer expectation 2 A story –that speaks for you 3 Provide reliable, responsive on time support 20% of the annual revenue is lost for not delivering a positive CX Source: Global Insights on Succeeding in the Customer Experience Era, 2013
  6. 6. Copyright © Vinod Krishnan Digital Strategy Opportunity Pipeline • Responsive website • Engaging content • User friendly • Content freshness • Blogs & Microsites • Track performance • Google Analytics • FAQ and Support • SEO/SEM • Ad words • Keywords & page rank • Inbound Traffic • Content Strategy • Discussion forums • Online PR strategy • Email Marketing • Webinars • Drip/Trigger Campaigns • Profiling • Newsletters • Advertisement • Landing pages • Link building 1 Build a website that is responsive in all digital platforms 2 Is your website engaging your customers 3 Is your website available for search engines W eb & m obile Online Cam paigns LEADS
  7. 7. Demand Generation Demand Generation CHASE • Database development • Account intelligence • Digital assets • Social media • Inside sales • Nurturing • Appointments setting CO-CREATE • Partner marketing • Influencers • Analysts • Peers • Authors • Media • Thought leaders COME • Social Media • Content • Endorsement • Referrals • Viral • Media CAUGHT • Website tracking • Reverse lookup • Digital assets • Triggers • Interactive emails • Account intelligence
  8. 8. Social Media – The SMART strategy Social Media Strategy SPECIFIC MEASURABLE ATTAINABLE RELEVANT TIMELY Identify Target Audience Give and collect info - Insights Set achievable targets – do not complicate Right platform for the right campaign Plan and schedule – do it at the right time
  9. 9. Vinod Krishnan http://www.linkedin.com/pub/vinod-krishnan/2/68a/993     vinod.krishnan80@outlook.com +91 89714 43005
  10. 10. Vinod Krishnan http://www.linkedin.com/pub/vinod-krishnan/2/68a/993     vinod.krishnan80@outlook.com +91 89714 43005

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