The document discusses exhibitions and the role of public relations practitioners in obtaining positive media coverage from exhibitions. It provides tips for PR practitioners, which include meeting with media in advance, having speaking opportunities at the exhibition, and having materials ready for post-exhibition coverage. The goal of PR efforts regarding exhibitions is to build the image of the organization and inform potential clients through positive media coverage before, during, and after exhibitions.

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2.  An exhibition, in the most general sense, is an
organized presentation and display of a selection of
items. In practice, exhibitions usually occur
within museums, galleries and exhibition halls,
and World's Fairs.
 Exhibitions may be permanent displays or temporary,
but in common usage, "exhibitions" are considered
temporary and usually scheduled to open and close on
specific dates. While many exhibitions are shown in
just one venue, some exhibitions are shown in
multiple locations and are called travelling
exhibitions, and some are online exhibitions.

3.  Exhibitions are among the most effective ways of
communicating with the public.
 The public relations practitioner plays a vital role
in all of this. He needs to convey his company's
image positively to the visitors, and promote any
product or service the organization offers,
without forcing anyone to buy the product or
service.

4.  The effort of the public relations practitioner
should be three-fold:
1. Inform prospective clients of the exhibition
before and during the show
2. Obtain positive media coverage for the
organization, and
3. Achieve follow-up coverage and feedback after
the exhibition has taken place.

5.  As the main responsibility of any public
relations practitioner is to build the image of
the organization by obtaining positive media
coverage, exhibitions are great opportunities
to achieve this goal.
 Public relations programme should be
planned in such a way that a publicity
campaign for each exhibition is included and
deadlines for publications are met.

6. TIPS TO GET BEST MEDIA COVERAGE
DURING EXHIBITIONS
 Meet the media
Too many companies focus on securing interviews at
an exhibition and build their PR strategy around this.
 A better idea is to conduct a media tour two or three
weeks ahead of the exhibition. Journalists will have
more time to speak to you, and your messages are less
likely to be forgotten.

7.  Speaking opportunities at the exhibition
This is a great tool to use at exhibitions, but you need to
get organized well in advance.
 Always have a senior representative or an important
company personality on the stand, as the organizers could
call for a press conference.
 Make sure that you have a post-exhibition press release
available. Journalists reporting on the success of the
exhibition could mention your achievements during the
exhibition.

8.  The organizers should persuade potential
exhibitors that a particular exhibition would be of
substantial benefit to them. It should be clearly
stated who the target market of the exhibition is,
and approximately how many visitors are
expected.
 Build a good image of a specific exhibition by
mentioning previous successes achieved.
 By obtaining media coverage of an upcoming
exhibition, by advertising or editorials, awareness
is created and exhibitors and visitors are more
likely to participate.

9.  Exhibiting is about the good reputation of the
company. An exhibition would fail miserably if
staff were not trained on how to man the stand
and if the objectives and benefits of the
exhibition are not clearly explained to them. So,
selection of trained staff is required.

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