Unit 5 discussion directionspost your initial response to the

1. Unit 5: Discussion
Directions
Post your initial response to the Discussion Questions by
midnight on Thursday. Then by Sunday at midnight CST/CDT
you must provide a substantive response to two or
more classmates' posts. Use the concepts learned from the text
as well as from outside sources (at least two [2] are required)
for compiling the response to each Discussion Question. Cite
the sources used in the Discussion Question posting as well as
in the peer responses IAW APA Format.
Important: Your grade for the responses you post in our
Discussion Area will be determined not only by your responses
to the assignment questions, but also by your responses to your
fellow students' postings. Be sure to reply to at least one
posting for each Discussion Question. Otherwise, five points
will be deducted from your grade.
Discussion Questions
1. From Chapter 7: How does horizontal growth differ from
vertical growth as a corporate strategy? From concentric
diversification?
Vertical growth is the strategy where the product or service is
scaled with existing line of business. The company go deeper
into the current market and increase the demand of the product
or service. Horizontal growth is the strategy where the product
or service is expanded to the new market.
The difference between horizontal diversification and
concentric diversification are: -
· Horizontal diversification occur when new products or
services are added to the company that is unrelated to current
product however it will attract the existing market.
· Concentric diversification is nothing but business strategy
where company focus on reaching more consumers by creating
new products or services which are closely related to company's
existing products or services.

2. 2. From Chapter 8: Are functional strategies interdependent, or
can they be formulated independently of other functions?
Functional strategies as name suggests are the strategies that
are applied at functional level of an organization such as sales
& marketing function, human resource function, finance
function etc. Functional strategies supports the top level
management and middle level management strategies.
Since functional strategies are different for different
functions, they are formulated separately for each function after
critical analysis and consideration of environment,
However each and every strategy is made in sync with corporate
strategy because the ultimate strategy for an organization is the
corporate strategy. In order to achieve consistency and
effectiveness in corporate strategy, functional strategies need to
be coordinated and related to each other.