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I
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Search Engine Optimization (SEO) is the activity of
optimizing web pages or whole sites in order to make them
search engine friendly, thus getting higher positions in search
results.
SEO techniques are classified into two broad categories:
• White Hat
• Black Hat SEO
Search engine marketing (SEM)
is a form of Internet marketing
that involves the promotion of
websites by increasing their
visibility in search engine results
pages (SERPs) primarily through
paid advertising
Basic parameter
1. CPC- Cost Per Click
2. CPM-Cost Per Thousand Impression
3. CPA-Cost Per Acquisition
4. CTR-Click Through Rate
5. CR-Conversion Rate
6. ROI-Return On Investment
7. QS-Quality Score
• Litmus.
• Mail Chimp.
• Reach Mail.
• Target Hero.
• Mad Mimi
• Cake Mail
• Mailjet.
• Flash issue
• Many more….
Call Now: 020-65334545
8983765316
Visit: Digitaltrainee.com
Email: Info@digitaltrainee.com
Address:
Digitize Brand - 2nd Floor, 7/3, Manohar
Apartment, Behind Lagu Bandhu Jewellers,
Near Nisarg Hotel, Nalstop , Karve road,
Erandawane, Pune – 411004
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Digimafiaspdf

  • 3.  Introduction to Marketing  Digital Marketing  SEO  SMM  SEM  Google AdWords  Webmaster  Affiliate Marketing  Email Marketing I N D E X
  • 4.
  • 5.
  • 6. Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. SEO techniques are classified into two broad categories: • White Hat • Black Hat SEO
  • 7.
  • 8.
  • 9. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
  • 10. Basic parameter 1. CPC- Cost Per Click 2. CPM-Cost Per Thousand Impression 3. CPA-Cost Per Acquisition 4. CTR-Click Through Rate 5. CR-Conversion Rate 6. ROI-Return On Investment 7. QS-Quality Score
  • 11. • Litmus. • Mail Chimp. • Reach Mail. • Target Hero. • Mad Mimi • Cake Mail • Mailjet. • Flash issue • Many more….
  • 12.
  • 13.
  • 14. Call Now: 020-65334545 8983765316 Visit: Digitaltrainee.com Email: Info@digitaltrainee.com Address: Digitize Brand - 2nd Floor, 7/3, Manohar Apartment, Behind Lagu Bandhu Jewellers, Near Nisarg Hotel, Nalstop , Karve road, Erandawane, Pune – 411004