3. Introduction to Marketing
Digital Marketing
SEO
SMM
SEM
Google AdWords
Webmaster
Affiliate Marketing
Email Marketing
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4.
5.
6. Search Engine Optimization (SEO) is the activity of
optimizing web pages or whole sites in order to make them
search engine friendly, thus getting higher positions in search
results.
SEO techniques are classified into two broad categories:
• White Hat
• Black Hat SEO
7.
8.
9. Search engine marketing (SEM)
is a form of Internet marketing
that involves the promotion of
websites by increasing their
visibility in search engine results
pages (SERPs) primarily through
paid advertising
10. Basic parameter
1. CPC- Cost Per Click
2. CPM-Cost Per Thousand Impression
3. CPA-Cost Per Acquisition
4. CTR-Click Through Rate
5. CR-Conversion Rate
6. ROI-Return On Investment
7. QS-Quality Score
11. • Litmus.
• Mail Chimp.
• Reach Mail.
• Target Hero.
• Mad Mimi
• Cake Mail
• Mailjet.
• Flash issue
• Many more….