Digital Marketing Presentation created by Majida. It explain about what is digital marketing? why digital marketing so important? Different elements of digital marketing: Social Media Marketing, Search Engine Marketing, Pay Per Click, Content marketing, Email Marketing, Web Development.
2. • Digital marketing is a comprehensive strategy for promoting
products, services, or brands using digital channels and
technologies, such as websites, social media, email, search
engines, and online advertising.
• It aims to reach and engage a target audience, drive website
traffic, generate leads, and ultimately, convert them into
customers, all within the digital realm.
• Digital marketing allows businesses to leverage the internet's
vast reach and analytical capabilities to optimize their
marketing efforts and achieve measurable results.
WHAT IS DIGITAL MARKETING?
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3. Generating And
Nurturing Sales-
ready Leads
Using New
Channels To Expand
Brand Reach
Growing Organic
Traffic To Your
Website
WHY DIGITAL MARKETING?
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4. Different
Element Of Digital
Marketing
• Content Marketing
• Search Engine Optimization (SEO)
• Social Media Marketing
• Email Marketing
• Pay-Per-Click (PPC) Advertising
• Affiliate Marketing
• Analytics and Data Analysis
SEO
PPC
CRO
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5. #01 Search Engine Optimization
(SEO)
• SEO is a set of strategies and techniques designed to
improve a website's visibility in search engine results
pages (SERPs).
• It involves optimizing various elements of a website to
rank higher for specific keywords relevant to the
business or content.
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6. On-page SEO
• On-page SEO focuses on optimizing elements within a
website, including content, meta tags, headings, and
URL structures.
• The goal is to make the website more appealing to
search engines and users by ensuring it's relevant and
user-friendly.
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7. Off-page SEO
• Off-page SEO involves activities outside of the website
itself, such as link building and social media marketing.
• These efforts aim to build the website's authority and
reputation on the internet, which can positively impact
its search engine rankings.
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8. #02 Search Engine Marketing
(SEO)
• SEM is a digital marketing strategy focused on
increasing a website's visibility in search engine results
pages (SERPs) through both paid advertising (Pay-Per-
Click or PPC) and organic search engine optimization
(SEO) techniques.
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9. #03 Social Media Marketing
• SEO is a set of strategies and techniques designed to
improve a website's visibility in search engine results
pages (SERPs).
• It involves optimizing various elements of a website to
rank higher for specific keywords relevant to the
business or content.
https://majidacreative.com
10. • Email marketing involves sending targeted emails to
your subscribers. It's an effective way to nurture leads,
promote products, share updates, and build long-term
relationships with customers.
#04 Email Marketing:
https://majidacreative.com
11. • PPC advertising allows you to place ads on
search engines and other platforms. You pay a
fee each time someone clicks on your ad. It's a
highly targeted and measurable way to drive
traffic and conversions.
#04 Pay Per Click (PPC):
https://majidacreative.com
