This is a research for sk:n on how to improve their digital marketing and get their business running online.

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Discover better sk:n
Working toward a more effective website
sk:n
Celine Domenech - 07972287819

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Brief digital review
• Digital brand perception
• Visits situation
• Conversion potential

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Digital brand perception

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Brand awareness
 High search volume
 High ranking
 Low branded search volume

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User experience

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Brand advocates

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Web visits

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Possible reasons for the drop

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Recommendations

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Conversion potential

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Treatment conversion

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eCommerce shop

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Recommendations

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A little bit about me

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Some of my case studies
 SEO strategy
 Baxi
 +20% YoY visits
 NFUM
 #1 Google for key products
 Simpson Millar Solicitors
 +45% enquiry increase
following content marketing
 Conversion optimisation
 Wesleyan
 £65,000 new business
 FCA
 +380% conversion increase
 Searcys
 +35% sales increase

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Summary
The top 3 priority challenges:
• Opportunity to maximise the brand perception
• Required SEO work to regain lost status
• Necessity to implement a conversion optimisation strategy