https://www.excellencetrainingcentre.com/

1. MARKETING
Digital
Presented By Muhammed Sheheer

2. 02
Introduction
Digital marketing, also called online marketing, is the promotion of brands to connect
with potential customers using the internet and other forms of digital communication.

3. 03
Difference
Digital marketing Traditional marketing
Cost effective
A large number of audience
Variety of sources
Higher conversion rate
Measurable result
Immediate communication
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Expensive
Limited audience
Non-Versatile
low conversion rate
Result can’t be measured
Delayed communication
digital marketing
vs
traditional marketing

4. 04
DIGITAL MARKETING
Content
Marketing
SEM
SMM Email
Marketing
SEO
Types Of
Affiliate
Marketing

5. 04
SEO
(Search engine optimization)
SEO helps your page rank higher on Google and other
search engines to drive more traffic to your site.
There are two types of SEO, On-page SEO and
Off-page SEO

6. On-page SEO
On-page SEO (also called on-site SEO) is the
process of optimizing your webpages to
improve website search engine ranking and
organic traffic.

7. On-page SEO Activities
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Publish high quality content
Optimize title and meta Description
Optimize page content
Heading and Content formating
SEO images and other multi-media elements
URL optimization
Internal links
External links

8. Off-page SEO
Off-page SEO refers to SEO tactics applied
outside of a website to improve its
rankings. These tactics often include link
building, guest posting, social media
marketing, and more.

9. Off-page SEO Activities
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Blog posting
Commenting
Forums
Influencer outreach
Guest author
Broken link Building
Social Networking
Social bookmarking

10. 08
SEM
(search engine marketing)
SEM is a method of promotion and advertising
to help companies' content rank higher among
search engine traffic. SEM helps companies
bring their products and services to the
attention of audiences through paid search
engine advertising. SEM is an online marketing
strategy in which organizations buy targeted
ad space at the top of search engine result
pages (SERP)

11. 08
SMM
(Social Media Marketing)
SMM is marketing using social media and social networks—like
Facebook, X platform (formerly Twitter), and Instagram—to
market products and services, engage with existing
customers, and reach new ones.

12. 08
E-Mail Marketing
It is the act of sending a commercial message typically to a group
of people,using e-mail .In its broadest sense every email send to a
potential customer could be considerd as e-mail marketing
E-Mail Marketing Tools
- Mailchimp
- Sentgrid
- Limlist

13. 08
Affliate Marketing
In Affliate marketing you will promote products from e-commerce
websites and when clicks your links and purchase products from
those websites, youwill get paid from those websites

14. 08
Content Marketing
Content marketing is a marketing strategy used to
attract, engage, and retain an audience by creating and
sharing relevant articles, videos, podcasts, and other
media.
Content marketing Tools
- Rytr.me
- ChatGPT

15. GMB
(Google My Business)
GMB is a free online tool that allows you to create more exposure for
your business profile and website on places like Google Search and
Maps. Using your GMB account, you can reach out to customers, keep
your business profile updated and monitor how people interact with
your business on Google.

16. GMB Benifits
- Local SEO
- It enables users to see the information they need at a glance
- Allows people to leave reviews of your business
- It’s free and easy to use
-Provides insights that give you helpful information

17. Web Design
Web designing is the process of planning, conceptualizing, and implementing the plan
for designing a website in a way that is functional and offers a good user experience.
User experience is central to the web designing process. Websites have an array of
elements presented in ways that make them easy to navigate. Web designing
essentially involves working on every attribute of the website that people interact
with, so that the website is simple and efficient, allows users to quickly find the
information they need, and looks visually pleasing. All these factors, when combined,
decide how well the website is designed.

18. Conclusion
08
Digital marketing is an ever-changing field that requires ongoing
adaptation and innovation. It offers businesses a powerful means
of reaching their target audience, building brand awareness, and
driving conversions. Success in digital marketing depends on a
solid strategy, quality content, analytics, and a commitment to
keeping up with the latest trends and best practice

19. Thank
Thank
you
you