E- Commerce

1. E-Commerce
E- Commerce Industry
Growth Aspects

2. E-commerce

3. Table of Contents
S. No. Content Page No.
1 Introduction 4
2 Growth Rate 5
3 Growth Prospects 6-8
4 E-Commerce Market Share 8
5 Job Description 11
6 Required Skill set 12

4. Introduction
• The term Electronic commerce or e-commerce consists
of all business activities carried on with the use of
electronic media, that is, computer network.
• In simple words, Electronic commerce involves buying
and selling of goods and services over the World Wide
Web.
• Customers can purchase anything right from a car or a
cake sitting comfortably in his room and gift it to
someone sitting miles apart just by click of a mouse.
• Shipping method is generally used for the delivery of
the goods ordered.

5. Growth Rate
70% annual growth

6. E-Commerce – Only the first ball
bowled !! Why ?
• India, at 100 million users is the 3rd largest
internet market in the world by number of users.
• On an average these 100 million users spend
about 16 hrs a week online.
– In case of television, with 500 million plus users, the
average viewer spends 13-14 hrs a week.
• Industry size was $5 billion in 2010. Is expected to
grow to $40 billion by 2015.
• Globally e-commerce is a big industry. 10
companies get funded every 3 hrs in Silicon valley
Source: Ranjan Anandan – MD Google India, interview with ET, Aug, 09 2011

7. Drivers to E-commerce Growth
Source: Internet and Mobile Association of India Source: VCCedge – A financial research agency
Source: Internet and Mobile Association of India Source: VCCedge – A financial research agency

8. What the industry has to say !!

10. E-Commerce market share
6.48%
5.09%
6.31%
2.12% Online Travel
Digital Download
Financial Services
Other online Services
E-Tailings
80%

11. Job Description
• The candidate will be required to create new business opportunities from
existing clients and generating business from targeted verticals
• To independently generate new business, liaison with the creative team
for pitches and presentations
• Carry out effective tasks ad provide solutions to the client by proposing
various service offerings.
• The candidate will be expected to liaise with the internal team and
partners, and retain clients
• Monitor campaigns and co-ordinate with the operations team for
successful campaigning
• Coordinate with advertising agencies for various assignments
• Collect and manage collection of funds from clients.

12. Required Skill set-
• Has to be an excellent communication strategy developer
Enterprising in nature and willing to work across various mediums
of communication,
• Capable of generating meaningful leads through multiple
processes. Should be passionate about growing the business rapidly
& across industry verticals.
• A go-getter who is willing to work hard in a growing agency, and
collaborate to further the company's vision.
• Excellent client-facing skills, a communications style and work style
that engage the client collaboratively and responsively.
• Excellent organizational and time management skills, including the
ability to prioritize work in the context of performing multiple tasks
and meeting deadlines.
• Organized, result oriented individual, who can track market trends
and developments, prospect for new clients.
Willing to travel

13. Thanks!!