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Product Teardown for SaaS companies at #SaaSx4

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A Product Teardown, “or simply teardown, is the act of disassembling a product, such as a television set, to identify its component parts, chip & system functionality” – Wiki

In the context of the teardown for SaaS companies, it involved a deep dive into the company’s Idea, Discovery Process, Landing Page, Sign Up, and its “Wow” experience.

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Product Teardown for SaaS companies at #SaaSx4

  1. 1. Product Teardown Widely Omnify 99Tests
  2. 2. Widely Product Intro...
  3. 3. Widely Finding Customers...
  4. 4. Widely Keeping Customers...
  5. 5. No coding required. Message serves really well for target user 15 mins tells its quick. But why tell it’s 15 mins? Target user Product manager “Convert your website into a mobile app” looks like better message than talking about technology
  6. 6. Widely Signup flow
  7. 7. Entered valid signup details Clicked signup
  8. 8. Clicking signup throwed me this error! Tried multiple times...
  9. 9. Got Frustrated and randomly scrolled up the page! To find this subtle “Registration was successful” message
  10. 10. I am a product owner, first thing i see is API key!! Project number??
  11. 11. Manifest vs Customize look and feel
  12. 12. Service worker!!
  13. 13. Look like a long process. Now i start to think how is this No coding required Design Recommendation
  14. 14. Flow Starts with a user to enter their website
  15. 15. Showing their website in the background feels signup is just few steps away. hopefully more signups Sign up Prompt
  16. 16. Customize look and feel sounds better than Manifest. Also use default values for fields, reducing the learning curve and most people are lazy to fill Even the Home screen icon is defaulted.
  17. 17. Heads up sets the expectation about the complexity of the page. A video link will also help immensely
  18. 18. Widely What is my Market?
  19. 19. ● Who is my customer? ● Who could have been my customer? ● What characteristics of my customer makes them like my product? ● If I am successful, who will come after me? ● How do I protect my business? (moat)?
  20. 20. Omnify Product Intro
  21. 21. Omnify Finding Customers...
  22. 22. Messaging looks very generic targeting all businesses With omnify these small businesses get a website to sell services. Which i think is huge value. Can be called out in some place.
  23. 23. White-label ?! These are folks who are slightly less tech-savvy, talk to them about the values you bring vs talking about product features
  24. 24. A video loop showing all possible businesses that could be onboarded with product screens. Emphasis on Trust And hints at the visibility businesses get by being part of mindbody Aggregation to help businesses
  25. 25. Touches all that a small business would need
  26. 26. Omnify Keeping Customers...
  27. 27. A big value feature. But called as sub domain :( Email and password should be together Is it even important
  28. 28. Too many things to look at. Onboarding is like hand holding.. Act like a tour guide Set up is too long
  29. 29. Location can be auto detected. Most times i will signup from my business location
  30. 30. Creating a class is a lengthy form… for a first time user. Design Recommendation
  31. 31. Shows common businesses upon signup. - (40%) Sports coaching - (40%) Fitness and yoga studios - (10%) Online group management - (10%) others
  32. 32. This page can be force delayed for people to read Website’s need and value explained. Sample service created, with value explained One click setup process = Instant Gratification
  33. 33. Omnify What is my Market?
  34. 34. ● Who is my customer? ● Who could have been my customer? ● What characteristics of my customer makes them like my product? ● If I am successful, who will come after me? ● How do I protect my business? (moat)?
  35. 35. 99Tests Product Intro
  36. 36. 99Tests Finding Customers...
  37. 37. Target user Product manager Any message or image on website should be tailor made for target persona.
  38. 38. Tester persona can completely relate to this message. But not sure if target persona will Target user Product manager
  39. 39. Clear message tailor made for target persona. Target user Product manager
  40. 40. Clear message tailor made for target persona. Target user Product manager
  41. 41. Clear message tailor made for target persona. Target user Product manager
  42. 42. 99tests Keeping Customers...
  43. 43. Radio selection should be pre selected. I totally missed it. Social accounts are not clickable! Why need this? When we have a two different signups ? Use consistent terminologies
  44. 44. Single call to action is good. But not sure about the label.
  45. 45. All i want is add my app details, target persona will be clueless
  46. 46. Component?? Attribute ??
  47. 47. Showing a confirmation is always good for such lengthy wizard like interactions. .
  48. 48. Now I assume i have completed the form and crowd is gonna start helping me report bugs…
  49. 49. To my surprise. I learn that i have to click “Proceed to Pay” to start the cycle Design Recommendation
  50. 50. Since most of the details are anyway collected with back and forth discussions with the Account manager and project owner. A simple form would be sufficient Account manager picture and message gives additional reassurance
  51. 51. 99Tests What is my Market?
  52. 52. ● Who is my customer? ● Who could have been my customer? ● What characteristics of my customer makes them like my product? ● If I am successful, who will come after me? ● How do I protect my business? (moat)?

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