Product Teardown for SaaS companies at #SaaSx4
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A Product Teardown, “or simply teardown, is the act of disassembling a product, such as a television set, to identify its component parts, chip & system functionality” – Wiki In the context of the teardown for SaaS companies, it involved a deep dive into the company’s Idea, Discovery Process, Landing Page, Sign Up, and its “Wow” experience.
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Product Teardown for SaaS companies at #SaaSx4
- 6. No coding required. Message serves really well for target user 15 mins tells its quick. But why tell it’s 15 mins? Target user Product manager “Convert your website into a mobile app” looks like better message than talking about technology
- 8. Entered valid signup details Clicked signup
- 9. Clicking signup throwed me this error! Tried multiple times...
- 10. Got Frustrated and randomly scrolled up the page! To find this subtle “Registration was successful” message
- 11. I am a product owner, first thing i see is API key!! Project number??
- 12. Manifest vs Customize look and feel
- 13. Service worker!!
- 14. Look like a long process. Now i start to think how is this No coding required Design Recommendation
- 15. Flow Starts with a user to enter their website
- 16. Showing their website in the background feels signup is just few steps away. hopefully more signups Sign up Prompt
- 17. Customize look and feel sounds better than Manifest. Also use default values for fields, reducing the learning curve and most people are lazy to fill Even the Home screen icon is defaulted.
- 18. Heads up sets the expectation about the complexity of the page. A video link will also help immensely
- 20. ● Who is my customer? ● Who could have been my customer? ● What characteristics of my customer makes them like my product? ● If I am successful, who will come after me? ● How do I protect my business? (moat)?
- 24. Messaging looks very generic targeting all businesses With omnify these small businesses get a website to sell services. Which i think is huge value. Can be called out in some place.
- 25. White-label ?! These are folks who are slightly less tech-savvy, talk to them about the values you bring vs talking about product features
- 26. A video loop showing all possible businesses that could be onboarded with product screens. Emphasis on Trust And hints at the visibility businesses get by being part of mindbody Aggregation to help businesses
- 27. Touches all that a small business would need
- 29. A big value feature. But called as sub domain :( Email and password should be together Is it even important
- 30. Too many things to look at. Onboarding is like hand holding.. Act like a tour guide Set up is too long
- 31. Location can be auto detected. Most times i will signup from my business location
- 34. Creating a class is a lengthy form… for a first time user. Design Recommendation
- 35. Shows common businesses upon signup. - (40%) Sports coaching - (40%) Fitness and yoga studios - (10%) Online group management - (10%) others
- 36. This page can be force delayed for people to read Website’s need and value explained. Sample service created, with value explained One click setup process = Instant Gratification
- 38. ● Who is my customer? ● Who could have been my customer? ● What characteristics of my customer makes them like my product? ● If I am successful, who will come after me? ● How do I protect my business? (moat)?
- 42. Target user Product manager Any message or image on website should be tailor made for target persona.
- 43. Tester persona can completely relate to this message. But not sure if target persona will Target user Product manager
- 44. Clear message tailor made for target persona. Target user Product manager
- 45. Clear message tailor made for target persona. Target user Product manager
- 46. Clear message tailor made for target persona. Target user Product manager
- 48. Radio selection should be pre selected. I totally missed it. Social accounts are not clickable! Why need this? When we have a two different signups ? Use consistent terminologies
- 49. Single call to action is good. But not sure about the label.
- 50. All i want is add my app details, target persona will be clueless
- 58. Showing a confirmation is always good for such lengthy wizard like interactions. .
- 59. Now I assume i have completed the form and crowd is gonna start helping me report bugs…
- 60. To my surprise. I learn that i have to click “Proceed to Pay” to start the cycle Design Recommendation
- 61. Since most of the details are anyway collected with back and forth discussions with the Account manager and project owner. A simple form would be sufficient Account manager picture and message gives additional reassurance
- 63. ● Who is my customer? ● Who could have been my customer? ● What characteristics of my customer makes them like my product? ● If I am successful, who will come after me? ● How do I protect my business? (moat)?