E-Commerce Setting Up An Online Store Part 1

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Is your business ready to sell online? Australian e-Commerce sales reached more than $37 billion in 2013 and in recent years sales have continuously increased by $3-4 billion every year. With such increases, understanding what it takes to sell online and how to start your e-Commerce journey may be critical to business survival in the coming years. This workshop was developed for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing.

This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au

This workshop was presented by Threesides Marketing www.threesides.com.au

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E-Commerce Setting Up An Online Store Part 1

  1. 1. Capital Region e-Commerce 1 Presented by Threesides Marketing
  2. 2. Housekeeping
  3. 3. RDA Southern Inland Region
  4. 4. Our Mission To provide energised leadership, share innovative solutions, broker positive relationships and deliver valued projects to the region. RegionalPriorities • Regional Development Planning • Education, Employment & Investment • Transport – Infrastructure & Services • Regional Food • Digital Economy Transition • Living & Working Sustainably
  5. 5. KeyInitiatives • South East Region of Renewable Energy Excellence • Regional Sponsored Migration Scheme • Southern NSW Harvest Association • Capital Region Digital Enterprise Program How We Can Help You • Access to government programs • Advice and training • Sourcing skilled labour • Grants - support and data • Networks and contacts
  6. 6. Find out More Richard Everson Project Officer Mob. 0427 27 27 54 richard@rdasi.org.au www.rdasi.org.au
  7. 7. www.threesides.com.au www.Facebook.com/threesides www.Twitter.com/threesides www.slideshare.net/threesides
  8. 8. We help these businesses with their online marketing: Old Bus Depot Markets National Parks NSW Retail 360 Lantern Apartments Thredbo Sportsmans Warehouse DDCS family Lawyers RGT Training Trev’s café Dickson (and more…)
  9. 9. Learning outcomes 1. Summarise the basic requirements for online selling (5 P’s – People, Products, Promotion, Place/Platforms, Price/Payments) 2. Know what tools and resources to research to identify your e-Commerce needs.
  10. 10. THE AUSTRALIAN LANDSCAPE
  11. 11. The average Australian internet shopper spends $285 online per four week period, with Travel, Entertainment & Leisure, Electronics, Fashion and Food & Beverages the Top 5 categories by expenditure www.roymorgan.com – June2013
  12. 12. NAB online retail report – July 2013
  13. 13. …for the first time, Australians who don’t buy something online in an average three month period are in the minority. – June 2013 www.roymorgan.com – June2013
  14. 14. NAB online retail report – July 2013
  15. 15. shoppers who bought online in the last three months are increasingly less likely to go to an actual store: 23% of online shoppers go to stores less often now, compared to 10% in 2003 www.roymorgan.com – June2013
  16. 16. NAB online retail report – July
  17. 17. What do the following online businesses have in common?
  18. 18. http://caravansplus.com.au
  19. 19. http://www.pinkfrosting.com.au/
  20. 20. http://www.bunyiptoys.com.au/
  21. 21. http://www.jordoschopshop.com/
  22. 22. http://sw.com.au/
  23. 23. http://www.youtube.com/watch?v=ZHUi66HCCLM
  24. 24. THE E-COMMERCE EXPERIENCE
  25. 25. The offline experience
  26. 26. Shopfront / website Select products Shopping cart / purchase product Checkout / Payment gateway Process payment Confirmation / Shipping External sales engine Merchant Account fees Card Fees Gateway Fees Returns / follow up The online experience
  27. 27. http://googleshopping.blogspot.com.au
  28. 28. THE ‘GET STARTED’ QUESTIONS
  29. 29. The simple 5 P’s of e-commerce People Products Promotion Place / Platform Price / Payments
  30. 30.  What are you selling  Is their a market for it  What is your range  Do you have images, video and descriptions  Can you maintain supply  How will you deliver it  Who are you competitors  Can you support servicing  Can you innovate it  Can you sell more than one Products
  31. 31.  What are your costs of production?  What is your profit margin?  Are you competitive locally?  Are you competitive domestically / internationally?  Will you use price promotions?  How does fulfillment add to the cost?  What payment gateway will you use? Price / Payments
  32. 32. People  Who is your target market?  Will they buy your products?  Who is going to run the shop?  What tech skills are in your team?  Who will manage fulfillment ?  Who will manage payments?  Who will manage the other P’s (promotion, platform etc)?
  33. 33. Promotion  What is your online promotional plan?  How will you drive traffic?  For 2-4% conversion how many lookers do we need?  Who will develop content?  How will we promote offline?  What can we afford for marketing?  What are we evaluating results against?
  34. 34. Place / Platform  What will the shop look like?  Who will help build it?  How will it work?  Who will maintain it?  What payment gateway will we use?  How will it support our shipping options?  How will it promote our customer service?  Platform or marketplace?
  35. 35. SET UP AND JOIN UP?
  36. 36. Platforms vs. Marketplaces Installed or hosted Stand alone Fully branded Customised Payment gateway Granular control Hosted Multiple sellers Integrated payments Basic branding Play in the box
  37. 37. https://flippa.com/
  38. 38. 4BITS OF KIT TO INVEST IN
  39. 39. 1.Web platform / shop 2.Payment gateway / Till 3.Shipping options / bag 4.Customer service / friendly face
  40. 40. Next steps… 1. Do your homework 2. Investigate the platform, payments, shipping and customer care options 3. Review the questions 4. Start a list of things you like in other stores 5. Start a budget
  41. 41. Threadless.com
  42. 42. Shoesofprey.com
  43. 43. Shoesofprey.com
  44. 44. Workshops and Consultations Digital Consultations  4 hour digital business consultations  Develop and digital business plan  Identify 3 get started now actions  Help you start in the right digital direction
  45. 45. Workshop feedback https://forms.communications.gov.au/ent erprisegroupfeedback Verification word: summer
  46. 46. Stay in touch Website: www.crde.com.au Call the office: 62970933 Stay on our email list Tell a friend!

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