3. CCC CONNECT CAPTURE CONVERT
business structure
campaign customer
service
web store information navigation customer
service
4. what kind of customer experience?
product/service to be offered?
online & offline both?
shipping of the items?
customer handling – how to deliver WOW experience?
promotion strategy?
b-plan writing
5. web domain name
web hosting server
photography
website
key ingredients
aesthetic design
easily searchable
easy navigation
clarity of all charges
personality of web store
intuitive product preview
use social media
no distractions
correct invoicing
secured payment
delivery
online chat
important info
blog
analytics
9. facts & figures
45%
customers abandon site if their
query is not resolved within 5 mins
91%
customers would not do business
due to bad customer service
63%
customers likely to return
if the site offers live chat