The CMO Survey - Highlights and Insights Report - Spring 2024
UnitesUs Pitch Deck
1. Taking the work out of finding work!
Pitch Deck
Cloud Based Hiring Platform: Faster. Cheaper. Better.
Strictly Proprietary and Confidential
Khashayar Youssefi | 949.229.0996 | KhashYou@UnitesUs.com
2. Confidential
What is UnitesUs?
UnitesUs is a cloud based hiring platform that utilizes
cognitive computing, big data analysis and predictive
algorithms to automatically find, grade and list prescreened
and pre-qualified applicants in front of the right employers
based on personality, company cultural fit and all the core
qualifications required to successfully fulfill a position, across
all industries.
3. UnitesUs – The Product
UnitesUs is derived of 3 functionalities: An algorithm
that matches users based on big data analytics (the “whole
person”), psychometric profiling and a flipped business
model that searches and matches qualified job seekers with
employers automatically.
Confidential
The matching algorithm was developed by UnitesUs
and is 100% proprietary to UnitesUs. The distinctive
algorithm was developed over a span of 3 years by
interviewing 100 employers, 100 recruiters and 100 job
seekers.
The 1 minute psychometric test is administered by IBM
Watson and is 100% verified. UnitesUs also offers an alternate
psychometric test which takes about 15 minutes to complete
and is owned by UnitesUs.
4. Sales Representative
Marketing Manager for a Start Up
• 5 years of Sales Experience
• Technology Industry
• Speaks Chinese & Filipino
• Is Aggressive in Business, Driven and Social
• Fits in an environment where success is crucial & is Aggressive in fulfilling goals
• Worked for a startup
• Internet/Ecommerce Industry
• Is Creative, Detail-Oriented and a Risk-Taker
• Fits in an environment focused on creating innovative products and services within a business
Confidential
What Differentiates Us
Below are two candidates that UnitesUs can automatically locate,
whereas our competitors either cannot or charge a premium fee to
do so.
UnitesUs grades and lists pre-qualified and prescreened candidates
in front of employers or recruiters, based on personality, company
cultural fit and qualifications, instantaneously. We charge a very
affordable one-time fee once the employer requests an interview.
5. Upon completing their one-time
questionnaire, a universal resume will
automatically be created for them.
Job seekers will now be matched with
ALL of the jobs they are qualified for,
across all industries, for free.
Being qualified for a position does
not mean being satisfied with a
position.
ADDEDVALUEFORSTUDENTS
ISSUES UNITESUS SOLUTIONS
A number of job seekers do not know
all of the jobs their skills qualify
them for.
Some job seekers have a difficult
time creating a well formatted
resume.
Job seekers are now matched with
positions based on their personalities
& company cultural fit.
Some job seekers do not know how
or where to search for a job.
UnitesUs searches & places job seekers
in front of every employer they are
qualified to work for in our database.
Some job seekers do not have the
appropriate connections or network
to help them find a job.
UnitesUs executes the networking for
its applicants.
Value for Job Seekers
6. Listed and Graded Candidates
Confidential
Once an employer enters the data for the exact type of
candidate they are searching for, UnitesUs’ proprietary
algorithm grades and lists ONLY pre-qualified and
prescreened applicants for the employers viewing.
8. $124 Billion
MARKET SIZE
External Source of Hiring (ESOH) Market Size
Referrals
19.2%
Job
Boards
15.4%
Career
Sites
19.1%
UnitesUs targeting 69.6% of
the ESOH segments:
$86.3 Billion
8
Initially focusing on the Hospitality,
Restaurant/Food & Beverage and Retail markets.
$31.4 Billion
Pipeline
3.9%
Source: Careerxroads 2014 Source Of Hire
Direct
Sourcing
12.1%
Source: U.S. Bureau of Labor Statistics
* Cost of utilizing external resources to find
appropriate candidates
9. Target Market – Not Displacing Competition
Confidential
Based on the primary and secondary research we have compiled and the fact that
the Retail, Hospitality and Food & Beverage industries have the highest turnover
rates, we have determined that these three industries are the best entry points for
our service. Moreover, these industries value personality and company culture when
hiring, and employ the majority of our targeted job seekers. We have also
established a great networking base within these markets.
10. Confidential
Sales Channels (Monetization):
Sales & Marketing Channels
IBM Sales Advocate (responsible
for increasing UnitesUs sales,
connecting us with contacts in
associations, universities, HR
departments)
Strategic Referral
Program
B2B Sales
Subcontractors
Our Network (HR
Associations, College Career
Service Associations,
Workforce Networks)
Marketing Channels (Awareness):
Recruiters that Service our
Target Customers
Viral Expansion Using Social
Media, Blogs, Videos and Articles
TheAudience (Marketing Firm that
Targets our Specific Audience)
Strategic Alliances with Business,
Non Profits & Universities
SEO Enhancements Ad Placements (PPC)
11. Team
Khashayar Youssefi - Founder & CEO
Grew up in a business oriented family | Serial Entrepreneur | Graduated SDSU with a
degree in Biology/Pre-Medicine | Managed both the business and scientific aspects in
startup laboratories | Started own internet based Import/Export business.
Ramy Zaki - Co-founder & Chief of Talent, Recruitment
Operations and Content Development
Received his Masters in Business Administration at the age of 21 | Worked in the
recruitment arena for 9 years | Ran his own recruitment firm for 2 years | Manage one
of the highest grossing Wells Fargo branches in America.
Bardia Nikpourian - Co-founder & CTO
Engineering Degrees in Computer and Material Sciences from Arizona State University
| IBM Interconnect 2015 Speaker - Enterprise Architecture for Big Data | Was
promoted to Systems Architect IV at AAA at 24 years old | At the age of 18, started his
own online performance parts distribution catalogue funding his entire college career.
Confidential
12. Advisory Board
Confidential
Bill Waldo (Strategic Business Advisor)
Bill Waldo started Supreme Foodservice Sales, his foodservice sales and marketing
company in 1977. Supreme Foodservice Sales soon became one of the leaders in the
industry. Mr. Waldo is the current Membership Chairman of the Tech Coast Angels in
Orange County. (http://www.tritechsbdc.org/team_sbdc/bill-waldo/)
John Orsini – CFO, CDH-Delnor Health System (Financial Advisor)
John Orsini serves as CFO and Executive VP of CDH-Delnor Health System, Inc. and Central
DuPage Health, Inc. Mr. Orsini also served as Corporate VP of Finance and Treasurer for
Scripps Health. (http://www.beckershospitalreview.com/conference/speakers/featured-
speakers/item/436-john-orsini.html)
John Pietro (Marketing Advisor)
John Pietro has over 40 years’ experience as an executive leading marketing agencies. He has
been a senior marketing executive for corporations like Denny’s and Wendy’s, where he worked
on the famous “Where’s The Beef” Campaign. (http://pattyandpietro.com/john-pietro-2/)
Robin Noah (HR & Recruitment Advisor)
Robin Noah is currently the Professional Development Director and Chapter Board Member at
SCORE Orange County. Mrs. Noah has more than 30 years of Human Resources and Business
Management experience in Fortune 500 companies. (http://scoreoc.org/2013/03/13/mentor-
spotlight-robin-noah/)
14. Competitive Advantage & Barriers to Entry
UnitesUs Distinct Proprietary Algorithm –
developed and fine-tuned over 3 years.
Business Model & Price Point – prevents large
corporations from mimicking what we do.
IBM (Revenue Sharing Partnership) – Large
corporation marketing, networking & driving sales.
First to Market Advantage.
Cognitive Computing Technology.
Confidential
*As part of the IBM Revenue Sharing Partnership, UnitesUs ONLY pays IBM when we utilize their
API callback. Out of the 7 revenue streams we have, only one of them utilizes the IBM API
callback.
15. Business Model
6 Additional Revenue Streams aside from Interview Request Fees
• Background Checks – 18% Commission Fee (Seed)
• Targeted Advertisements (Series B)
• Certification Advertisements (Series A)
• Merchandise Sales (Series B)
• Newsletters (Seed)
• Resume Assistance (Seed)
UnitesUs Pay Per
Interview Request
100 Interview
Requests
Unlimited
Interview Requests
Nonprofit Logic
Licensing
Customer pays per
interview request
Customer pays
subscription fee for
up to 100 interview
requests per month
Customer pays
subscription fee for
unlimited interview
requests per month
Nonprofit customers
pay an annual
licensing fee to
utilize our algorithm
$49.95 per
Interview Request
$2,500 per month
$27,000 per year
$10,000 per month
$108,000 per year
$15,000 per year
Confidential
17. Investments & Exit Opportunity
Prior Capital Invested
• $100K From Management Team
Exit Opportunities
• IBM, Craigslist, Monster, Oracle, LinkedIn, Yahoo,
CareerBuilder, Amazon
Comps
• Yahoo acquired HotJobs for $436 Million
• Oracle acquired Taleo for $1.9 Billion
• IBM acquired Kenexa for $1.3 Billion Confidential
18. Rate of Return
Confidential
Acquisition
Based on a projected annual revenue and a
Enterprise value/Revenue multiple of 3, the
projected Initial Rate of Return (IRR) is 74%.
* The above numbers are calculated on the basis that UnitesUs will be acquired at 3 times
revenue in 5 years. The multiple of 3 is utilized because 8 startups in the similar field as UnitesUs
were acquired at an average of 3 times their annual revenue.
19. Confidential
Milestones
Seed Series A Series B
• Start generating
revenue
• Obtain 70-100k
users
• Series A round in 12-
18 months
• Improve algorithm
• Purchase software to
import user
information
• Obtain 1.5-2 M users
• Move to cloud
computing
• Switch to Angular
code (scalability, cost
effective)
• Increase algorithm
precision
• Expand internationally
(English Speaking)
• Utilize more Watson
cognitive abilities
• Minimum market
share of 0.35%
• Implement machine
learning algorithms
• Obtain 10 M users
• Expand internationally
(Spanish, Arabic,
Chinese Speaking)
• API integration to
import positions
from Taleo and Kenexa
20. Pitch Deck
Strictly Proprietary and Confidential
Taking the Work out of finding Work!
Contact
Khashayar Youssefi
(949) 229-0996
KhashYou@UnitesUs.com