Searching Google And Beyond

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Searching Google And Beyond

  1. 1. Searching Google and Beyond: Tips, Strategies and Resources Pam Berger College of Information Studies, Syracuse University Library/Educational Technology Consultant Information Searcher Publisher & Editor [email_address]
  2. 2. <ul><li>Internet searchers are confident, satisfied and trusting – but they are also unaware and naïve. </li></ul>PEW INTERNET & AMERICAN LIFE PROJECT January 2005 Search Engine Users
  3. 3. Research… <ul><li>84% of internet users have used search engines. On any given day, 56% of those online use search engines. </li></ul><ul><li>92% of those who use search engines say they are confident about their searching abilities, with over half of them, 52%, saying they’re “very confident”. </li></ul><ul><li>87% of searchers say they have successful search experiences most of the time, including some 17% of users who say they always find the information for which they are looking. </li></ul><ul><li>68% of users say that search engines are a fair and unbiased source of information; 19% say they don’t place that trust in search engines. </li></ul>
  4. 4. Do you trust search engines? <ul><li>65% of those with 6 or more years of online experience say search engines are a fair and unbiased source of information; 73% of others who have been online 5 years or less say so. </li></ul><ul><li>64% of those who use engines at least daily say search engines are a fair and unbiased source of information; 71% of those who use search engines less often agree. </li></ul><ul><li>38% of searchers are aware of a distinction between paid and unpaid results; 62% are not. </li></ul>
  5. 5. The youngest users, those 18 – 29 years old, who have practically grown up with the internet, are more likely to be searchers. <ul><li>search more often </li></ul><ul><li>are more confident about their search abilities </li></ul><ul><li>rely more on search engines </li></ul><ul><li>are more trusting and tolerant of them </li></ul>Search Engine Users
  6. 6. Instructional Approach <ul><li>Strategy, not a tactical approach </li></ul><ul><li>Get personal with Google </li></ul><ul><li>Expand their horizons – use more than one search engine </li></ul><ul><li>Understand the differences </li></ul>
  7. 7. Google and Beyond… <ul><li>What are the unique features of both Google and specialized search engines that support student learning? </li></ul><ul><li>What are good tips to teach students for more effective searching? </li></ul><ul><li>What are the best resources to teach about search engines and stay current? </li></ul>
  8. 8. Handouts <ul><li>My blog –http://www.infosearcher.com </li></ul><ul><li>scroll down left side column; under workshops </li></ul>
  9. 9. Google’s special features <ul><li>Search on synonyms </li></ul><ul><li>Find definitions </li></ul><ul><li>Find links and resource websites </li></ul><ul><li>Google News </li></ul><ul><li>Google Alert </li></ul>
  10. 10. Find synonyms <ul><li>Using the query [~inexpensive travel] will give results for cheap, low cost, affordable, or inexpensive travel. </li></ul>
  11. 12. Definitions from the Google Glossary <ul><li>For a quick definition enter “define” or “what are” along with your term [what are blogs] or [define blog] </li></ul><ul><li>Google returns a list of results, with a definition spelled out right at the top of the list, with the web site the definition was taken from </li></ul>
  12. 14. More definitions <ul><li>If you use the syntax define: such as [define:global warming] Google returns a list of definitions from various web sources </li></ul>
  13. 16. Find links and resource websites <ul><li>intitle:global intitle:warming (intitle:links l intitle:resources) </li></ul>Locate websites that contain additional links and resources on specific topics
  14. 18. Google News <ul><li>When Google finds current news relating to your query, it includes up to three headlines that link to news stories. </li></ul><ul><li>The news links, which are placed on the top of the page of hits, include the news item’s published time in relationship to your search (ex. released 53 minutes ago). </li></ul>
  15. 20. Google Alert <ul><li>Offers email updates of the latest Google results </li></ul>
  16. 21. Google Alerts
  17. 22. Do backwards linking
  18. 23. Find Command
  19. 24. Keeping up to date with Google
  20. 25. http://www.researchbuzz.org/wp
  21. 26. Librarian’s Newsletter
  22. 31. Trends in Search Engines <ul><li>Visual/Graphic Interface </li></ul><ul><ul><li>Kartoo </li></ul></ul><ul><ul><li>Mooter </li></ul></ul><ul><ul><li>Music Plasma </li></ul></ul><ul><li>Clustering </li></ul><ul><ul><li>Clusty </li></ul></ul><ul><ul><li>Grokker </li></ul></ul><ul><li>Go Global </li></ul><ul><ul><li>Newseum </li></ul></ul>
  23. 32. Visual/Graphic Interface <ul><li>Kartoo </li></ul><ul><li>Mooter </li></ul>
  24. 33. 44 http://www.kartoo.com
  25. 34. <ul><li>http://www.mooter.com </li></ul>
  26. 35. Clustering <ul><li>Clusty </li></ul><ul><li>Grokker </li></ul>
  27. 36. http://www.vivisimo.com
  28. 39. Grokker <ul><li>http://www.grokker.com </li></ul>
  29. 41. Go Global <ul><li>Newseum </li></ul>
  30. 42. http://www.newseum.org
  31. 45. Search Engines & Subject Directories
  32. 46. Search Engines <ul><li>Complies sites through computer robots and spiders – commonly called “crawlers” </li></ul><ul><li>Better for specific information and pages buried deep in a Web site </li></ul><ul><li>Use unique keywords or a combination </li></ul><ul><li>Allows field searching and limiting </li></ul><ul><li>More up-to-date and larger than directories </li></ul>
  33. 47. Subject Directories <ul><li>Subject Directories </li></ul><ul><li>Compile sites through human intervention </li></ul><ul><li>Better for broad topics </li></ul><ul><li>Uses directory and sub-directory menus </li></ul><ul><li>Helpful to see broader content of subjects </li></ul><ul><li>Good for finding information on general topics, current events and commercial products </li></ul><ul><li>Virtual Libraries </li></ul><ul><li>Same searching characteristics as a subject directory </li></ul><ul><li>Have value added – evaluated websites </li></ul>
  34. 48. 73 http://lii.org
  35. 49. 55
  36. 50. 74 http://www.ipl.org
  37. 57. 78 http://www.kn.pacbell.com/wired/bluewebn/
  38. 59. http://sunsite.berkeley.edu/KidsClick!/
  39. 61. http://www.factmonster.com
  40. 62. The best Web-based resources to support effective searching
  41. 63. <ul><li>Search Engine Watch </li></ul>http://www.searchenginewatch.com
  42. 64. http://21cif.imsa.edu/
  43. 65. http://www.noodletools.com/debbie/literacies/information/5locate/adviceengine.html
  44. 66. http://www.infopeople.org/search/chart.html
  45. 67. Teaching Students to Search <ul><li>Integrated into the curriculum </li></ul><ul><li>An inquiry process, not topic research </li></ul><ul><li>Searchers preference: independence </li></ul><ul><li>Best strategies: Collaborative groups, interactive library Web sites, pathfinders, student reflective blogs </li></ul><ul><li>Post search engine strategies and updates on your school library blog! </li></ul>
  46. 68. Thank you! <ul><li>http://www.infosearcher.com </li></ul>

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