Searching Google And Beyond


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Searching Google And Beyond

  1. 1. Searching Google and Beyond: Tips, Strategies and Resources Pam Berger College of Information Studies, Syracuse University Library/Educational Technology Consultant Information Searcher Publisher & Editor [email_address]
  2. 2. <ul><li>Internet searchers are confident, satisfied and trusting – but they are also unaware and naïve. </li></ul>PEW INTERNET & AMERICAN LIFE PROJECT January 2005 Search Engine Users
  3. 3. Research… <ul><li>84% of internet users have used search engines. On any given day, 56% of those online use search engines. </li></ul><ul><li>92% of those who use search engines say they are confident about their searching abilities, with over half of them, 52%, saying they’re “very confident”. </li></ul><ul><li>87% of searchers say they have successful search experiences most of the time, including some 17% of users who say they always find the information for which they are looking. </li></ul><ul><li>68% of users say that search engines are a fair and unbiased source of information; 19% say they don’t place that trust in search engines. </li></ul>
  4. 4. Do you trust search engines? <ul><li>65% of those with 6 or more years of online experience say search engines are a fair and unbiased source of information; 73% of others who have been online 5 years or less say so. </li></ul><ul><li>64% of those who use engines at least daily say search engines are a fair and unbiased source of information; 71% of those who use search engines less often agree. </li></ul><ul><li>38% of searchers are aware of a distinction between paid and unpaid results; 62% are not. </li></ul>
  5. 5. The youngest users, those 18 – 29 years old, who have practically grown up with the internet, are more likely to be searchers. <ul><li>search more often </li></ul><ul><li>are more confident about their search abilities </li></ul><ul><li>rely more on search engines </li></ul><ul><li>are more trusting and tolerant of them </li></ul>Search Engine Users
  6. 6. Instructional Approach <ul><li>Strategy, not a tactical approach </li></ul><ul><li>Get personal with Google </li></ul><ul><li>Expand their horizons – use more than one search engine </li></ul><ul><li>Understand the differences </li></ul>
  7. 7. Google and Beyond… <ul><li>What are the unique features of both Google and specialized search engines that support student learning? </li></ul><ul><li>What are good tips to teach students for more effective searching? </li></ul><ul><li>What are the best resources to teach about search engines and stay current? </li></ul>
  8. 8. Handouts <ul><li>My blog – </li></ul><ul><li>scroll down left side column; under workshops </li></ul>
  9. 9. Google’s special features <ul><li>Search on synonyms </li></ul><ul><li>Find definitions </li></ul><ul><li>Find links and resource websites </li></ul><ul><li>Google News </li></ul><ul><li>Google Alert </li></ul>
  10. 10. Find synonyms <ul><li>Using the query [~inexpensive travel] will give results for cheap, low cost, affordable, or inexpensive travel. </li></ul>
  11. 12. Definitions from the Google Glossary <ul><li>For a quick definition enter “define” or “what are” along with your term [what are blogs] or [define blog] </li></ul><ul><li>Google returns a list of results, with a definition spelled out right at the top of the list, with the web site the definition was taken from </li></ul>
  12. 14. More definitions <ul><li>If you use the syntax define: such as [define:global warming] Google returns a list of definitions from various web sources </li></ul>
  13. 16. Find links and resource websites <ul><li>intitle:global intitle:warming (intitle:links l intitle:resources) </li></ul>Locate websites that contain additional links and resources on specific topics
  14. 18. Google News <ul><li>When Google finds current news relating to your query, it includes up to three headlines that link to news stories. </li></ul><ul><li>The news links, which are placed on the top of the page of hits, include the news item’s published time in relationship to your search (ex. released 53 minutes ago). </li></ul>
  15. 20. Google Alert <ul><li>Offers email updates of the latest Google results </li></ul>
  16. 21. Google Alerts
  17. 22. Do backwards linking
  18. 23. Find Command
  19. 24. Keeping up to date with Google
  20. 25.
  21. 26. Librarian’s Newsletter
  22. 31. Trends in Search Engines <ul><li>Visual/Graphic Interface </li></ul><ul><ul><li>Kartoo </li></ul></ul><ul><ul><li>Mooter </li></ul></ul><ul><ul><li>Music Plasma </li></ul></ul><ul><li>Clustering </li></ul><ul><ul><li>Clusty </li></ul></ul><ul><ul><li>Grokker </li></ul></ul><ul><li>Go Global </li></ul><ul><ul><li>Newseum </li></ul></ul>
  23. 32. Visual/Graphic Interface <ul><li>Kartoo </li></ul><ul><li>Mooter </li></ul>
  24. 33. 44
  25. 34. <ul><li> </li></ul>
  26. 35. Clustering <ul><li>Clusty </li></ul><ul><li>Grokker </li></ul>
  27. 36.
  28. 39. Grokker <ul><li> </li></ul>
  29. 41. Go Global <ul><li>Newseum </li></ul>
  30. 42.
  31. 45. Search Engines & Subject Directories
  32. 46. Search Engines <ul><li>Complies sites through computer robots and spiders – commonly called “crawlers” </li></ul><ul><li>Better for specific information and pages buried deep in a Web site </li></ul><ul><li>Use unique keywords or a combination </li></ul><ul><li>Allows field searching and limiting </li></ul><ul><li>More up-to-date and larger than directories </li></ul>
  33. 47. Subject Directories <ul><li>Subject Directories </li></ul><ul><li>Compile sites through human intervention </li></ul><ul><li>Better for broad topics </li></ul><ul><li>Uses directory and sub-directory menus </li></ul><ul><li>Helpful to see broader content of subjects </li></ul><ul><li>Good for finding information on general topics, current events and commercial products </li></ul><ul><li>Virtual Libraries </li></ul><ul><li>Same searching characteristics as a subject directory </li></ul><ul><li>Have value added – evaluated websites </li></ul>
  34. 48. 73
  35. 49. 55
  36. 50. 74
  37. 57. 78
  38. 59.!/
  39. 61.
  40. 62. The best Web-based resources to support effective searching
  41. 63. <ul><li>Search Engine Watch </li></ul>
  42. 64.
  43. 65.
  44. 66.
  45. 67. Teaching Students to Search <ul><li>Integrated into the curriculum </li></ul><ul><li>An inquiry process, not topic research </li></ul><ul><li>Searchers preference: independence </li></ul><ul><li>Best strategies: Collaborative groups, interactive library Web sites, pathfinders, student reflective blogs </li></ul><ul><li>Post search engine strategies and updates on your school library blog! </li></ul>
  46. 68. Thank you! <ul><li> </li></ul>