Finding the Right Keywords for Your Website


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You know how important SEO is for your website but have you chosen the right keywords for your optimization efforts? The internet is an extremely competitive place and you may be missing out on traffic by not choosing the words that are right for your business. In this presentation, you'll learn how to:
* Use keyword tools for validation and keyword ideas
* Manually test the search space to check keyword competitiveness
* See which terms your competitors value

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Finding the Right Keywords for Your Website

  1. 1. Finding the Right Keywords for Your Website
  2. 2. Who We Are Kasi Gajtkowski Organic Search Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li> </li></ul><ul><li>11 Years in Business </li></ul><ul><li>Over 80 Search Marketing Clients </li></ul><ul><li>98% of Customers &quot;Very Satisfied&quot; </li></ul>
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with #SEOvision tag </li></ul>
  4. 4. About You: What You'll Learn: <ul><li>Use keyword tools for validation & ideas </li></ul><ul><li>Manually check the search space for competitiveness </li></ul><ul><li>See which terms your competitors value </li></ul><ul><li>You know what keywords are </li></ul><ul><li>You understand where keywords go on websites </li></ul><ul><li>You want to implement SEO on your website </li></ul><ul><li>You already have SEO on your website </li></ul>
  5. 5. 4 Easy Steps to Researching Keywords <ul><li>1. Make a keyword list. </li></ul><ul><li>2. Use a keyword tool for validation and new ideas. </li></ul><ul><li>3. Manually test your list and refine it. </li></ul><ul><li>4. Evaluate your competition. </li></ul>alcomm
  6. 6. Step 1: Make a Keyword List <ul><li>What words will people use to find you? </li></ul><ul><li>Brainstorm – write down all the words/phrases you can think of! </li></ul><ul><li>Ask your coworkers for their ideas </li></ul><ul><li>Talk to family & friends – it's helpful to get the perspective of outsiders </li></ul>
  7. 7. Step 2: Use Keyword Tools <ul><li>There are free & paid keywords available: </li></ul><ul><ul><li>I like to use Google's free keyword tool </li></ul></ul><ul><li>Validate: </li></ul><ul><ul><li>See if people are actually using those words </li></ul></ul><ul><li>Add/Refine: </li></ul><ul><ul><li>Get ideas for other words you didn't think of </li></ul></ul>
  8. 8. Step 2. Use Keyword Tools (continued) Realistic Goal: Look at keywords that have between 1,500 and 20,000 searches per month.
  9. 9. Step 3. Manually Test Your List <ul><li>Assess the Sector: </li></ul><ul><li>How many web results appear? </li></ul><ul><li>What types of sites are on the first page? </li></ul><ul><li>Do the results look relevant? </li></ul>
  10. 10. Step 3. Manually Test Your List (continued) <ul><li>Things to Look for: </li></ul><ul><li>Over 1,000,000 sites is very competitive </li></ul><ul><li>Wikipedia, About, Amazon, etc are very authoritative </li></ul><ul><li>Home pages from companies are relevant results </li></ul>
  11. 11. Step 3. Manually Test Your List (continued) <ul><li>Refine Your List Based on Findings: </li></ul><ul><li>Depending on competitiveness, you may need to focus on longer phrases </li></ul><ul><li>Add your location whenever applicable to narrow scope </li></ul><ul><li>Hard to compete with national brand names, sites with large numbers of backlinks, and domain age </li></ul>
  12. 12. Step 4. Evaluate Competition <ul><li>Closer Look at Top Ranking Websites: </li></ul><ul><li>How do the sites look? </li></ul><ul><li>What sets you apart from these </li></ul><ul><li>websites? </li></ul><ul><li>What can you improve on? </li></ul>Danard Vincente
  13. 13. Bonus: Spy on Your Competitors <ul><li>You Don't Need a Special Tool to Spy: </li></ul><ul><li>Check title tags on important pages to see which ones are valued </li></ul><ul><li>Check the keywords tag in the source code (less relevant) </li></ul><ul><li>Online vs. Offline competitors </li></ul>
  14. 14. You don't need to be #1 for everything. You need to be #1 for what matters.
  15. 15. Re-cap Photo: <ul><li>Brainstorm words </li></ul><ul><li>Use keyword tools </li></ul><ul><li>Check the search sector </li></ul><ul><li>Evaluate competition </li></ul><ul><li>Look at competitor keywords </li></ul><ul><li>Keep everything in perspective! </li></ul>
  16. 16. Weekly Webinars <ul><li>Next week: </li></ul><ul><li>Amanda – What is a Social Media Policy and Does My Company Need One? </li></ul><ul><li>Two Weeks: </li></ul><ul><li>Jenika – Driving Traffic to Your Website </li></ul>
  17. 17. Learn More! <ul><li>Web Vision Blog - </li></ul><ul><li>Webinars – http:// /webinars </li></ul><ul><li>Follow Hall on Twitter - @ Hall_Web </li></ul><ul><li>Follow Kasi on Twitter - @kasi_marie‏ </li></ul><ul><li>Email me: [email_address] </li></ul>