2. Who Uses Social Media? Everyone! Adults, adolescents, children Schools—from colleges to elementary school Large and small companies What technology companies are using social media? Round Arch Design Kitchen Adaptive Path Headspring Springbox T3 Frog Razorfish
3. Social Media Outlets All of the technology companies are using Facebook and Twitter. You like? Tweet it! Most technology companies have a blog that they update and stream to their Facebook or Twitter account.
4. Like? Tweet? Blog? Facebook Meant to connect you with everyone you’ve ever known Keep the world informed with whatever information you would like to share Be sure not to post too often, that’s what Twitter is for! Twitter Daily happenings In the moment -- how you feel right now! Interesting findings Blog A deeper look into your life, or in this case Quotient’s life Allow the world to pick your brain Updated less, but in more depth
5. Roundarch Major clients include: GM, Hallmark, Helzberg Diamonds, Baxter, HBO Locations in: Boston, Denver, Chicago, New York Round Arch on Facebook 44 people like them on Facebook Round Arch’s Blog Events attended, client activity, advancements in technology, advice from senior managers, stellar employees. Update weekly
6. Design Kitchen Major clients include: Burger King, Huggies, Kraft Foods Located in: Chicago Small links on their site to Facebook, Twitter, Flickr, and blog DK on Facebook 408 people like them Interactive wall which is posted on weekly “What are we reading?” , photos from events, links to blog posts People other than the company are interactive with their wall posts DK on Twitter Update daily
7. Design Kitchen DK Blog Experience, Leadership, Culture, News News is related to Design Kitchen DK Flickr A picture blog—their fun way of showing off their out-of-office side “Friday Night Meeting” aka, a party that serves adult beverages “Personalities” aka, their employees
8. Adaptive Path Major clients include: Twitter, Wells Fargo, Greenpeace Located in Austin, San Francisco, and Amsterdam They do not have Facebook or Twitter links, but do have accounts and an active blog AP on Facebook No info Only 29 people like them, obviously they aren’t the cool kid on the playground AP on Twitter Update daily Company news and employees RT articles that they find interesting
9. Adaptive Path AP Blog Updated by employees frequently Senior managers, designers, CEO “Signposts for the Week Ending” Funny news, interesting findings, stories to relieve stress Technology news
10. Headspring Major clients are: Dell, 3M, Callaway Golf Located in Austin On the “Contact Us” page they have a link to Twitter and LinkedIn Headspring on Twitter Updated weekly, but only links to their blog Headspring on LinkedIn Link to Twitter Brief company profile Headspring’s blog Not a personal blog; blogs they find interesting Some posts lead to an employee’s personal, “techy” blog
11. Springbox Major clients are: ACL, Disney, HEB, Central Market Located in Austin and LA “Contact Us” page has links to Facebook, Twitter, Flickr and Vimeo Springbox on Facebook 503 people like them Wall has pictures, news articles, happy birthday to team members They post notes, similar to blog posts, that are updated by Springbox and seem to be interviews with team members Springbox on Twitter Tweet regularly News and blog posts
12. Springbox Springbox’s Blog Very interactive and fun Consists of: Interviews with employees News in the industry Advertising/social media Things their company has been developing Springbox on Flickr Photos from company outings and events they have hosted or attended
13. T3 Major clients include: Coca-Cola, Ford, JCPennys Offices in Austin, New York, and San Francisco Facebook and Twitter links on their site; a blog that is linked to from Facebook T3 on Facebook 1, 295 people like them Update daily T3 news, technology news, videos filmed in the office, event pictures They like their client’s pages
14. T3 T3 on Twitter Technology updates, funny stories, public opinion polls Social media questions Links to the blog T3’s Blog Updates in technology and the company Updated regularly
15. Frog Located in Austin and other cities country and worldwide No links to Facebook or Twitter on their page, but they do have them Frog on Facebook 3, 883 people like them Post articles on technology, design, brands that are social Links to other sites
16. Frog Frog on Twitter Tweets daily A very social frog—ribbit, ribbit Mainly tweets about articles that are technology or company related
17. Razorfish Major clients include: Adobe, MSN, Buddy Media Located in Austin and other country/worldwide locations Have links on their homepage to Facebook and Twitter Razorfish on Facebook Over 6,000 people like them Clearly they are the kid picked first in PE Updates happen daily Mainly updates from news articles that pertain to them/advertising/technology news Need a job? Look on their Facebook! Allow posts by other people
18. Razorfish Razorfish on Twitter All their posts are work related Welcome new team members News that Razorfish is involved in General technology news Social media news Links to articles Over 40,000 followers! Now I’m getting jealous of this kid…
19. Quotient and Social Media Currently we have none! Not something I will RT Benefits: News to the community News to our clients News to our competitors If done correctly, they are truly fun to follow, read, and update What should come first? An updated blog Facebook Twitter Generating momentum Start with those internal, i.e., Quotient employees Reach out to clients Links on homepage or “contact us” page
20. Let’s Get This Party STARTED! Blog Company news What we’re doing What our clients are doing Technology news streamed from other blogs, websites, our own heads Technology events Twitter Links to the blog Office happenings @hannaquotient’s heel got stuck again in the floor today. let’s keep a tally list of how many times she almost falls @estherquotient and @johnquotient are having another top-brass convo. i feel so left out
21. Let’s Get This Party STARTED! Facebook Company news We’ve moved! We have a really cool green wall! We’re hiring a IA/UX , a QA Manager, and a tech writer Lunch and Learns Technology and cool things happening Apple iCloud This day in tech Pictures! Quirky Quotients Small bio on each employee, including the team abroad Company festivities
22. Let’s Get This Party STARTED! Who to help? Must be a collaborative project John—he knows what’s up Esther—she already works her booty off, why not give her a little more, relaxed work? Liz—she frequently has free time and already lollygags around online reading fun techy blogs Hanna—she already reads Perez, and knows what would make the Quotient blog entertaining Things like El Lay Jenny—she’s almost bilingual, which means she can interact with our Spanish speaking persons Abby—who knows the Quotient office better than the office manager?? Dave—well, who knows… With that being said, it really would be a group effort to kick off and maintain, but it’s easy to set a schedule: x blogs y, a tweets b, c updates d.
An updated blog will allow us to give those interested a chance to follow us and stay up to date on Q news without being required to have an account with a social media site (FB/Twitter)Facebook second: almost everyone has a FB, so getting people to like our page would be easyTwitter third: Twitter is popular, but still on the rise. Many new users do not have a twitter or do not understand it’s purpose; Twitter also requires more upkeep, as it is meant to be an accurate telling of what you are doing/thinking at that moment