More Related Content Similar to 01 cisco by p schmid Similar to 01 cisco by p schmid (20) 01 cisco by p schmid2. Aligning ONE Cisco to Architectures
Sales
Services
Partners
CDO
CMO
IBSG
Operations
Cisco Capital
Finance
Legal
HR
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
3. Aligning ONE Cisco to Architectures
Market Segment Architectural Plays Cross-Functional Alignment
Service Provider IG NGN Sales
Services
Collaboration Partners
Enterprise CDO
Data Center CMO
Commercial IBSG
Borderless Network Operations
Cisco Capital
Small Business Small Business Finance
Legal
Consumer Consumer HR
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
4. The Collaboration Market is
Moving Now
Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
5. ―All of the books in the world
contain no more information
than is broadcast as video in a
single large American city in a
single year.‖
Carl Sagan
Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
6. Collaboration Momentum
Growth of the Internet & Video
In 2009 . . .
Video is about
33%
of consumer internet traffic
Source: Cisco VNI, 2008-2013
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
7. Collaboration Momentum
Growth of the Internet & Video
In 2013 . . .
Video is expected to be
> 91%
of consumer internet traffic
Source: Cisco VNI, 2008-2013
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
8. Collaboration Momentum
And . . .
The Internet will be
400%
larger!
Source: Cisco VNI, 2008-2013
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8
9. Collaboration Momentum
Drivers of Business Video
Less travel
Green imperative
G ―Yers‖
The Inflection
Mobile, dispersed workforce
Point for Video
Growth of video
User driven IT and Web 2.0
Globalization
Source: Cisco VNI, 2008-2013
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
10. Collaboration Momentum
Usage of Business Video
>50% of ITDMs use video
for collaboration &
surveillance
Source: Datamonitor – The Network Pull-
Through Impact of Business Video
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
11. Collaboration Momentum
Usage of Business Video
50% of organizations
deploy >1 video app
Source: Datamonitor – The Network Pull-
Through Impact of Business Video
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
12. Collaboration Momentum
Usage of Business Video
Collaboration will be the
most prolific app in the
future!
Source: Datamonitor – The Network Pull-
Through Impact of Business Video
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12
13. Collaboration Momentum
Importance of the Network
Top 3 Factors for a Better End-User Video Experience
1 Correct network architecture
2 QoS
3 Greater bandwidth
Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13
14. Collaboration Momentum
Importance of the Network
Wait! . . . There’s more
While ~50% of respondents
consider more advanced
network capabilities as important
...
Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
15. Collaboration Momentum
Importance of the Network
Wait! . . . There’s more
Just 15% of ITDMs have
conducted video network
assessments!
Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15
16. Collaboration Momentum
Importance of the Network
Wait! . . . There’s more
. . . and only 19% plan to!
Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16
17. The Unified Consumer Device-to-Network Environment
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17
18. IP Video
RTMB HNAP
At home On the move
Distributed Media Intelligence
Unleash new experiences at-home, on-the-go via Cisco IP Video Architecture
The Unified Consumer Device-to-Network Environment
Telephones Set-top Boxes PC & Camcorders Content Mgmt. Remote Smart Phones Web Tablets Off-Net Mobility
Device Mgmt.
Ethernet 802.1
RJ11 DLNA, MoCA/HPNA 1 WiFi
IP Managed Service Gateways
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18
19. GSDBD Organizational Chart
Denise Coley
Director, GSDBD
Emily Martinez-Stein Madison Gunter, III Rik Nelson Nancy-Jo Nunez
Business Dev PM Business Dev Mgr Business Ops Mgr Strategic Ops Mgr
GSDBD Cross Functional Partners
Garth Ken Chris Heather Teresa Nikki
Scully Carter Marin Warren Lopez Walker
RM Sales AM Sales Fed Channel Fed Channels SMB Director I&D
Canada—Fed Govt QWEST Ops Ops Commercial UK
Sales
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19
20. Collaboration Buyers’ Priorities
3 Transform the Business
2 Increase Productivity
Value
1 Reduce Costs
Innovation
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20
21. Collaboration Buyers’ Priorities
1 Reduce Costs
Savings range from 25% - 60%
OPEX Cost Savings
Long Distance 25%
Connectivity 30%
Audio Conferencing 42%
Maintenance 52%
Changes 60%
Source: Salire TCO Engagements Database; VTG CBT Analysis
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21
22. Collaboration Buyers’ Priorities
2 Increase Productivity
ROI increases from >50% - >150%
ROI
<1 61%
Number of employees
1-5 111%
(x1,000)
5-10 113%
10-25 157%
> 25 129%
Source: Salire TCO Engagements Database; VTG CBT Analysis
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22
23. Collaboration Buyers’ Priorities
3 Transform the Business
The benefits are transformational
Annual Financial Benefits
($/user/yr)
Increased Sales $95,600
Acceleration $39,200
Problem Solving $13,700
Seamless Info’ $4,200
IT Savings $3,300
Source: Unicomm Consulting, Voice Con 2008
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23
24. Collaboration Buyers’ Priorities
3 Transform the Business
2 Increase Productivity
Value
1 Reduce Costs
Innovation
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24
25. US & Collaboration Accelerates Sales
1 2 3
Route Listen Act
Sales and order fulfillment is a three-step process
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25
26. US & Collaboration Accelerates Sales
1 2 3
Route Listen Act
First, the request is routed to a phone
Cisco’s unified application environment with single-number reach routes
calls to desk and/or mobile phones.
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26
27. US & Collaboration Accelerates Sales
1 2 3
Route Listen Act
Next, the salesperson listens to the deal
Even text is converted into speech.
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27
28. US & Collaboration Accelerates Sales
1 2 3
Route Listen Act
Finally, the approver takes action
The phone’s numbers are used to approve, deny, defer, append a voice
message, or speak to a previous approver.
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28
29. US & Collaboration Accelerates Sales
1 2 3
Route Listen Act
The value to the business is:
• Faster recognition of revenue
• Increased productivity ($30M in sales, $15M in partner revenue), and
• A better customer experience
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29
30. Vision
TelePresence
Next Generation Video Management
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30
31. TMS • Monitor
Device • Update firmware
Management • Manage assets
TMS Network Immersive
Reporting Medianet User Portals
Device MGMT Management Help Desk
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31
32. • Trace issues
Network • Proactive & reactive
Management • Predictive networks
TMS Network Immersive
Reporting Medianet User Portals
Device MGMT Management Help Desk
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32
33. • Usage
Reporting • Productivity
• Green (eco’ friendly)
TMS Network Immersive
Reporting Medianet User Portals
Device MGMT Management Help Desk
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 33
34. • CAC-BW, user, schedule
Medianet • Discovery
• Media solutions
TMS Network Immersive
Reporting Medianet User Portals
Device MGMT Management Help Desk
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34
35. • Real-time meetings
Immersive • Executive help desk
Help Desk • Managed service
TMS Network Immersive
Reporting Medianet User Portals
Device MGMT Management Help Desk
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35
36. • User controls
User Portals • Change management
• Meeting calendar
TMS Network Immersive
Reporting Medianet User Portals
Device MGMT Management Help Desk
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36
37. IT Help Desk Administrator User
TelePresence
Next Generation Video Management
TMS Network Immersive
Reporting Medianet User Portals
Device MGMT Management Help Desk
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 37
38. © 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 38
Editor's Notes Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses We can help reduce costs, because IT TCO pays for itself.Salire demonstrated OPEX savings ranging from 25% to 60% on everything from decreasing long distance charges to minimizing moves, changes and edits. We can help increase productivity through collaboration and efficiency gains.Salire demonstrated ROI ranging from greater than 50% to more than 150% for companies with from one to more than twenty-five thousand employees. A maximum ROI of 157% was seen for companies with ten to twenty-five thousand employees. And by helping with the first two priorities:by reducing costs and increasing productivity, we enable business priorities.This means transformational benefits as seen by financial gains of almost $40,000 per user per year through accelerating collaboration.Even more, Unicomm demonstrated sales increases via better contact management of more than $95,000/user/year! By driving value and innovation, let’s help our clients reduce costs, increase productivity and transform their businesses. UC & Collaboration accelerates sales!Sales order fulfillment is a three-step process consisting of:RoutingListening, andAction First, the approval request is routed a phone.Cisco’s unified application environment with single number reach routes calls to desk- and/or mobile phones. Next, the salesperson listens a description of the deal. Even text is converted into speech. Finally, the approver takes action.The phone numbers are used to approve, deny, defer, append voice message, and speak to previous approver. The value to the business is:Faster recognition of revenue,Increased productivity, and A better customer experience Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses Collaboration buyers have three priorities:Reduce costsIncrease’ productivity, andTransform the businesses