What You Make PossibleWhat We Make Possible… Together                Vision for the Intelligent NetworkJohn ChambersChairm...
Thank Your for Your Continued Commitment Over 17,000 in San Diego  – Registration Up 12%  – 42% 1st Time Attending Plus ...
What’s on Your Mind? Cisco Vision / Strategy / Execution Future Market Transitions Trends Impacting IT Professionals  –...
Topics of Interest   Ciscos Innovation                            87%   Technology Trends                            81%  ...
Cisco Vision and Strategy… Two “Cornerstones”                   Sustainable      Market                        Customer   ...
Industry Trends… Speed and Number…                           Market Transitions                                         Gl...
Market Transitions…       Cisco’s Track Record… 20111990   Routing… Many Competitors1993   Switching1997   Service Provide...
1-3 Year Plan (2011)… Did What We Said We Would Do                                                 Strategy               ...
Vision / Strategy… Market Transitions, Customer Driven                                                                    ...
Cisco Leadership… We Must Constantly Reinvent Ourselves                Average Is Over… Above Average is Over 3-5 Years   ...
Our Innovation Framework                     • 150 acquisitions                     • One-third of revenue                ...
Cisco’s Innovation Strategy        From Pioneering Innovations to Driving Industry StandardsCisco Innovations             ...
Key Drivers of the Future of Intelligent Networks…    5 Foundational Priorities… Architectures, SP, Ent, Emerging     1.  ...
Top 3 Challenges / Opportunities              Security                        46%    DC / Virtualization                  ...
Cisco StrategyStrategySolve our customers’ most important businesschallenges by delivering intelligent networks andtechnol...
Strategy:Solving Our Customers Most Important Business Challenges                BUSINESS Architecture     CEOs           ...
Service Provider Strategy      Market Transitions… Architected Together       1 Mobility       2 Video       3 Cloud… DC V...
Architecture for Service Providers                Foundation for the Next-Generation Internet                             ...
Your Top Business Objectives      Cost Reductions,           Productivity                    70%               Growth     ...
Cisco’s Enterprise Strategy  MARKET          OUR          BUSINESS         CISCOTRANSITIONS    CUSTOMERS     IMPERATIVES  ...
Cisco’s Enterprise Strategy     MARKET                             OUR                                                 BUS...
Enabling Cisco’s Intelligent Network                           Enterprise Architectures                     INTELLIGENT NE...
Cisco’s Enterprise Intelligent   Network Architecture    Collaboration
Strategy, Architectures, Multiphase Roadmap                                    Roadmap
Cisco is Creating Key Control Points… Tech Architectures                                        SDP*, SDN               Ap...
Cisco Differentiation: Multi-layer programmability                  Flexibility in Deriving Abstractions                  ...
Customer Insights: Network Programmability     Research/          Massively Scalable                                      ...
Key Drivers of the Future of Intelligent Networks…    5 Foundational Priorities… Architectures, SP, Ent, Emerging     1. L...
Key Drivers of the Future of Intelligent Networks…    5 Foundational Priorities… Architectures, SP, Ent, Emerging     1. L...
Ciscos Networked Video Strategy        Opportunity                                                                 Portfol...
Collaboration StrategyV   Vision              S     StrategyTransform the way       • Deliver an integrated collaboration ...
Collaboration Strategy  • Four Pillars… Interoperability  • Strong Products, Solutions Each Pillar• Four Pillars…  • Cisco...
Future State of Cisco Security                             Cloud-based Threat                        APP             URLFL...
DEMO
Engineering                                                            Collaboration                           Services• C...
Ease of Doing Business          BEFORE                                  AFTER• Optimized for Cisco-Internal   CUSTOMER    ...
Cisco’s VSEM… How We Prioritize                                                                                           ...
Cisco 2-3 Years… Strategy / Vision1 Leader… 5 Foundational Areas… Determine Future of Networking          – Routing / Swit...
Cisco’s Vision for the Intelligent Network       Visibility                                           Programmable• User t...
The Architectural Advantage       Business Imperatives New Business                                            Change Cust...
Value Integrated Network Architecture5.04.0          4.7                   4.5                                            ...
What “We” Make Possible… Together                                        1. Market Transitions        6. Solve Your Most  ...
Chambers cisco live keynote external june2012
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  • Chambers cisco live keynote external june2012

    1. 1. What You Make PossibleWhat We Make Possible… Together Vision for the Intelligent NetworkJohn ChambersChairman and CEO, Cisco SystemsJune 12, 2012
    2. 2. Thank Your for Your Continued Commitment Over 17,000 in San Diego – Registration Up 12% – 42% 1st Time Attending Plus ~125,000 virtual & Ustream 200 Partner Exhibitor / Sponsors Enabling Customer / Partner Success – 600 Sessions – 10 Programs – Training / Education, Engineer  CIO – 350 1:1 Meetings… Customers with Cisco Experts Loyalists Evangelists (NetVets) Record Breaking!
    3. 3. What’s on Your Mind? Cisco Vision / Strategy / Execution Future Market Transitions Trends Impacting IT Professionals – Core… Routing / Switching Mobility… Proliferation of Devices – Security Collaboration – DC / Virtualization / Cloud Video Innovation… Integrated Networked Architecture Education Ease of Doing Business Cisco Evolution… Priorities, Customers, Execution
    4. 4. Topics of Interest Ciscos Innovation 87% Technology Trends 81% Market Transitions 69%Easier To Do Business 69% Ciscos Evolution 66% Vision / Strategy 65%
    5. 5. Cisco Vision and Strategy… Two “Cornerstones” Sustainable Market Customer Transitions Differentiation Driven Innovation
    6. 6. Industry Trends… Speed and Number… Market Transitions Global Economy Voice  Video IT  BT DC / Virtualization / Clouds Emerging Markets# Devices / BYOD / Any - Any New Competitors Broadband / Wireless Social Networking Mobility Speed of Products, Services Creation IoT Information Economy Technology and Business Networked Economy Connected Architecture Hyper Connected
    7. 7. Market Transitions… Cisco’s Track Record… 20111990 Routing… Many Competitors1993 Switching1997 Service Provider1998 Routing Transitions / Asia Financial Crisis2001 IT Hundred Year Flood2001 Double Down SP / Architectures2003 Break Away / Economic Slowdown2007 Problems Financial Industry (August)2008 Commitment to Automotive Industry2009 Economic Recovery (January)2010 Public Sector Spending / Switching Transitions2011 IT  BT… Technology and Business Architectures2012 End-to-End BT Strategic Partnerships
    8. 8. 1-3 Year Plan (2011)… Did What We Said We Would Do Strategy Customer Driven Market Transitions Competition Aggressive / Breakaway Technology, Business Architectures … IT  BT Partner-Centric Strategy Value / Innovation Intelligent Networks 5 Foundational Priorities Organization Structure Leadership / Built for Future Innovation DNA #1, 2… Build / Buy / Partner / Integrate Stages of Cisco Simplification… Disruption Business and Country Transformation Ent / Comm / SP / PS Developed / Emerging
    9. 9. Vision / Strategy… Market Transitions, Customer Driven Internet of Things S+CC Connected Industries Smart Grid Any Device Centralized Video PC Virtual Voice & Data Mobile Dedicated Packet Switched Fixed Routed 1980’s Circuit Shared Early BridgedInternet LAN CONNECTIVITY COLLABORATION TIME WAN VOICE CLOUD DATA / APPLICATIONS INTELLIGENT NETWORKS
    10. 10. Cisco Leadership… We Must Constantly Reinvent Ourselves Average Is Over… Above Average is Over 3-5 Years Alcatel HP ACC Bay Networks Juniper Ericsson MicrosoftWellFleet Proteon SynOptics 3Com Fore Ascend Newbridge Xylan Siemens Extreme Nortel Riverstone Foundry NEC Checkpoint Arista Aruba Avaya Riverbed ShoreTel F5 ? ? Dell Huawei3Com DEC Cabletron Lucent Fortinet ? Juniper Brocade Polycom IBM Redback1990 – 1995 1996 – 2000 2001 – 2007 2008 – Today 2015
    11. 11. Our Innovation Framework • 150 acquisitions • One-third of revenue Buy• R&D 13% Revenue Build Partner• 20,000 Engineers $2B+• 11,769 Patents Equity Partnerships & Investments
    12. 12. Cisco’s Innovation Strategy From Pioneering Innovations to Driving Industry StandardsCisco Innovations Overlay Transport Uplinkfast MSTP Inline Power VN-Link Virtualization (OTV) Locator/ID SeparatorHSRP NetFlow ISL Etherchannel/PAgP VSANs FCOE FEX-Link Protocol (LISP) CDP Tag Switching Lossless 10GbE FabricPath Adapter FEX 1999 1999 2001 2001 2004 2009 2009 IETF VRRP IEEE 802.1q IEEE 802.1w IEEE 802.1s ANSI T11 ANSI T11 IEEE 802.1qbg IETF eVPN IEEE 802.1BR 2004 2005 2000 2001 2010 2010 IETF IPFix IEEE LLDP IEEE LACP/802.3ad MPLS IEEE 802.1Qbb IEEE 802.1Qbh IETF TRILL IETF LISP 2000 2004 IEEE 802.3af PoE IEEE 802.3at PoE+ IEEE UPOE Industry Standards
    13. 13. Key Drivers of the Future of Intelligent Networks… 5 Foundational Priorities… Architectures, SP, Ent, Emerging 1. 2. 3. 4. 5. Leadership Data Center / Architecturesin the Core… Virtualization / Video Collaboration for Business • Routing Cloud Transformation • Switching • Services Mobility / Security / Any to Any “Innovation… Build / Buy / Partner / Integrate”
    14. 14. Top 3 Challenges / Opportunities Security 46% DC / Virtualization 41%Converged Technology 33% # Devices 29% Mobility Demands 28% Collaboration 26%
    15. 15. Cisco StrategyStrategySolve our customers’ most important businesschallenges by delivering intelligent networks andtechnology architectures built on integratedproducts, services and software platforms.
    16. 16. Strategy:Solving Our Customers Most Important Business Challenges BUSINESS Architecture CEOs Strategy People Government Leaders Organization Impact Zones Process TECHNOLOGY Architecture Data CIOs Technology Control Points Products 2 Examples… Service Provider & Enterprise
    17. 17. Service Provider Strategy Market Transitions… Architected Together 1 Mobility 2 Video 3 Cloud… DC Virtualization 4 Monetization / Revenues… Optimization 5 Speed of Service Creation… Velocity OperationalInnovation Monetization Optimization Excellence FOUR PILLARS OF SP STRATEGY
    18. 18. Architecture for Service Providers Foundation for the Next-Generation Internet Cloud Services… Mobile / Fixed NDS Videoscape / Medianet UCS / Nexus Unified Data Center Collaboration ASR 9000/5000 Intelligent Network Services IP CoreSmall Cell Gateway Packet Core SP Wi-Fi RAN Backhaul Next Generation Client Access HotSpot (2.0) Small Cells Macro Cells Set Top Box Wi-Fi Femto 2G/3G/4G Any to Any (Devices / Video Interoperability)
    19. 19. Your Top Business Objectives Cost Reductions, Productivity 70% Growth 41% Customer, Partner, Employee Experience 36% Innovation 37%Customer Relationships 28%
    20. 20. Cisco’s Enterprise Strategy MARKET OUR BUSINESS CISCOTRANSITIONS CUSTOMERS IMPERATIVES VALUE CEO Trusted Network Business IT / Business Business Partner Leaders SmartTechnology CIO Solutions
    21. 21. Cisco’s Enterprise Strategy MARKET OUR BUSINESS CISCO TRANSITIONS CUSTOMERS IMPERATIVES VALUE RISK MANAGEMENT, SECURITY, COMPLIANCE Business Transitions CEO 1. Growth Architectures• Economy • Regulatory 2. Productivity • Data Center / Cloud• New • Cyber Attacks 3. Cost Savings • Collaboration Competitors • Speed / Scale INTELLIGENT NETWORK 4. Customer Intimacy • Video• Business Change Models Business 5. New Business Models • Borderless Networks • Customer / Leaders 6. Competition • Security• Emerging Employee Markets Expectations 7. Agility • MobilityTechnology Transitions CIO 1. Solve Business Smart Solutions Imperatives (Whole Offers)• Cloud • Any to Any / BYOD 2. Innovation• Mobility • Cross Business / • Security 3. Cost Efficiency Tech Architectures• Collaboration / Social • Big Data 4. ROI / TCO • Services Led• Video • OpenX 5. Agility / Flexibility
    22. 22. Enabling Cisco’s Intelligent Network Enterprise Architectures INTELLIGENT NETWORK ARCHITECTURE Borderless Data Center Collaboration SP IntegrationManagement TelePresence Cloud Connect Unified Compute and Policy Collaboration Apps Unified Access System Unified Comms Connected Industries Unified Fabric Customer Collaboration Secure-X Secure Access Threat Defense App Visibility & Control Cloud Sec Smart Services OS / ASICs IPv6 SDN/API Systems Test
    23. 23. Cisco’s Enterprise Intelligent Network Architecture Collaboration
    24. 24. Strategy, Architectures, Multiphase Roadmap Roadmap
    25. 25. Cisco is Creating Key Control Points… Tech Architectures SDP*, SDN Applications APIs Analytics, Policy Services NETWORK APIs Orchestration, DPI Network Core Edge Agg Access Optical Moving Directionally Up… While Creating Architectural Stickiness Control Points *Service Delivery Platform
    26. 26. Cisco Differentiation: Multi-layer programmability Flexibility in Deriving Abstractions Application Developer Environment Management and Orchestration Analysis and Monitoring, Performance and Security Network Services Harvest Program for Network OptimizedIntelligence Control Plane Experience OpenFlow/ SDN Data Plane z Network Elements and Abstraction Transport
    27. 27. Customer Insights: Network Programmability Research/ Massively Scalable Cloud Service Providers Enterprise Academia Data Center Experimental  Customize with  Automated  Policy-based control  Virtualization of OpenFlow/SDN Programmatic APIs to provisioning and and analytics to workloads, VDI, Orche components for provide deep insight programmable optimize and stration of security production networks into network traffic overlay monetize service profiles delivery Use Case: Use Case: Use Case: Use Case: Use Case:Network “Slicing” Network Flow Scalable Agile Service Private Cloud Management Multi-Tenancy Delivery Automation Diverse Programmability Requirements Across Segments
    28. 28. Key Drivers of the Future of Intelligent Networks… 5 Foundational Priorities… Architectures, SP, Ent, Emerging 1. Leadership in the Core… Routing / Switching / Services 2. 3. 4. 5. Leadership • Market Share Gains Data Center / Architecturesin the Core… Virtualization / Core = +6% | Edge = +8% | Access…for Business Video Collaboration Flat Routing • Routing Cloud Juniper… Lost its Way • Transformation • Switching • Need to Improve Margins • Services “Innovation… Build / Buy / Partner / Integrate”
    29. 29. Key Drivers of the Future of Intelligent Networks… 5 Foundational Priorities… Architectures, SP, Ent, Emerging 1. Leadership in the Core… Routing / Switching / Services 2. 3. 4. 5. Leadership Data Center /• Market Share R~70% (+/- 1), Ports ~50% (+/- 1) Architecturesin the Core… Virtualization /• Revenue Y/Y = .5% Collaboration Video for Business Switching • Routing Cloud Margins… Solid Transformation • Switching • Nexus 7K (C6000)… Growth / Margin • Services “Innovation… Build / Buy / Partner / Integrate”
    30. 30. Ciscos Networked Video Strategy Opportunity Portfolio Social Visual• Pervasive Video Market Transition Video Mobile VideoVirtual Video Entertainment Collaboration Intelligence• Transformational Experiences• Network Relevance MEDIANET Differentiation Applications Endpoints • Medianet as Architectural Approach Leveraging Infrastructure Datacenter, Cloud and Mobility Network MEDIANET
    31. 31. Collaboration StrategyV Vision S StrategyTransform the way • Deliver an integrated collaboration experience differentiated by thepeople work network as a platform • Win the workspace through Mobile solutions that are more mobile, social, visual and virtual Social • Drive pervasive video Visual • Deliver innovative cloud services • Accelerate global growth and Virtual expand customer reach
    32. 32. Collaboration Strategy • Four Pillars… Interoperability • Strong Products, Solutions Each Pillar• Four Pillars… • Cisco Differentiator… Convergence 4 Pillars • Customers Start One Pillar… Convergence• Strong Products, Solutions Each Pillar • Mobility… Most Requested EBC Topic• Cisco Differentiator… Convergence 4 Pillars Improve Successes • Transitions UC → Collaboration 1. GTM and Sales• Customers StartProducts • Strong Tech and One Pillar… Convergence • Understand V/S/E/M • Capabilities Each Vertical • Cisco on Cisco • Problem Customer Solves • Lighthouse Customers• Mobility… Most Requested EBC Topic • ROI, Scale • Top 2 Players 2. Technology • More Integrated, Simpler, Intuitive • Faster… #1 Customer Issue
    33. 33. Future State of Cisco Security Cloud-based Threat APP URLFLOWS & EVENTS Intelligence Attacks Applications Reputation Sites Reputation Vulnerabilities Common Policy and Common Common Management CONTROL Management Policy WWW Network Enforcement and Access Firewall IPS Web Email Infrastructure Appliances Routers Switches Wireless Virtual = Integrated services
    34. 34. DEMO
    35. 35. Engineering Collaboration Services• Cisco Edge 300 • Smart Services Sales… Whole Offer • Cisco TP TX9000• Switching Engineering SP • Immersive in-person Video • Software-enabled capabilities • IT 1 BT… Example• Emerging Markets–China collaboration • Videoscape Voyager Vantage • ASR 5500… Mobility Security • Vblock… Whole Offer • Collects network diagnostics• Low cost / Low energy • 1st mobile platform for • High-end Brower-based on-screen provides insight into customers’ • TP System /Easy to install / maintain • Winning! • Cisco Identify Services Engine Terabit performance… 10x interface to Videoscape network • TX9000…seats up for 6• Developed in China… interns • $1B Run •Rate… New Market platform Identify-based policy • Allows SP… 18bring new Web• Changes support model • Leverages same software as • TX9200… seats up to• Deployment in 6000+simplify operations ASR 5000… schools • Allows organizations… • State Farm, RBC, Allianz, Visa, Services to market quickly from reactive 1 proactive Cigna, MANN Investments, based on govern access… • Devices monitor themselves… • Enables Operators to… contextual info about users • Enables great user experience American Mobile catch problems before occur Monetize networks • Core component… SecureX • Deployment flexibility • Increase network uptime Protect profitability • Helps businesses embrace • Massive performance / scale BYOD • Flexibility, network intelligence
    36. 36. Ease of Doing Business BEFORE AFTER• Optimized for Cisco-Internal CUSTOMER • Optimized Customers / Partners• Functional Silos • Alignment Across Functions• Internal Focus • External Focus• Externally Confusing • Simplified Customer Experience
    37. 37. Cisco’s VSEM… How We Prioritize 5+ yearsV Changing the Way We Work, Live, Play and Learn Solve our customers’ most important business challenges by delivering intelligent networks and technology architectures built on integrated products, services, and software platforms. 2-4 yearsS Market Transitions Multi-Year Strategic Initiatives Technology / Business Portfolio / Architectures 5 Foundational Priorities Mobility…Security… Any to Any Innovation & Operational Excellence Customer & People Culture Transformation / Reinvention Run the Business… Operating Model 12-18 months Simpler, Accountable, Empowered… Complex Value Add Business Entities & Regions Goals… Segment Councils InterlockE Transform the Business 12-18 months Constant Transformation… ACT (Accelerated Cisco Transformation) Cisco Performance Measurements Annual Targets Growth CustomerM Enterprise Service Provider Commercial Public Sector Profitability/ Efficiency Profits faster revenue … Stock Price Time to Market / Innovation Market Share Wallet Share Experience Cisco Value Add CSAT Partner Experience Partners’ Profit Partner SAT Employee Experience Pulse, Fun Engagement Index
    38. 38. Cisco 2-3 Years… Strategy / Vision1 Leader… 5 Foundational Areas… Determine Future of Networking – Routing / Switching / Services – Collaboration Mobility – DC / Virtualization / Cloud Security – Video Any - Any – Architectures2 Faster on Innovation… Customers Ask, We Deliver3 Simplified… Products Work Better Together, Faster Decisions, Easier Do Business With, Easier To Do Our Work4 More Profitable… Leaner… More Focused “Execution” Machine5 Broke away from Many Competitors… Winning Culture6 Customers’ Trusted Networking / IT and Business Partner VERY FOCUSED… ON TRACK… RESULTS CONSTANT RE-INVENTION
    39. 39. Cisco’s Vision for the Intelligent Network Visibility Programmable• User telemetry • Network-based APIs• Multi-layer topologies • Customer specific• State perimeters algorithms Aware Agile• Subscriber, Session, Ap • Scale plication • Economics• Big data mining• Real-time analytics Secure Manageable & Automated• Seamless network • Integrated operational policies INTELLIGENT approach to• Automated threat NETWORK compute, storage, network prevention , apps, session, identity• Embedded & always on
    40. 40. The Architectural Advantage Business Imperatives New Business Change Customer Models Interactions Scale the Manage Risk Business Increase Work and ServiceProductivity and AnywherePersonalization Operational Reduce TCO / Efficiency OPEX Technology Innovation Compute Switching Routing Wireless Security Virtualization
    41. 41. Value Integrated Network Architecture5.04.0 4.7 4.5 4.2 4.03.02.01.00.0Stability, Scalability, Security Products Designed, Worked Together Agility, Flexibility, Demand Deploy New Technology Adapt,
    42. 42. What “We” Make Possible… Together 1. Market Transitions 6. Solve Your Most Important Challenges Customer Innovation 5. Architectures 2. Heart of Transitions Speed / Agility / ScaleFuture Proof… As Possible Intelligent Network 4. Technology Architectures 3. Product Leadership Business Architectures Technology Architectures “Cisco as YOUR Partner & Innovation Engine”

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