IBM zEnterprise: Distribution


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IBM’s distribution sector industry value proposition: IBM collaborates with distributors to help improve customers’ experiences, optimize operations and supply chains, and drive organizational efficiencies.

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IBM zEnterprise: Distribution

  1. 1. George Mattathil -5/4/2011IBM zEnterprise Systembusiness value for the distribution sectorSmarter systems for a smarter planet™Posting reference 727 © 2010 IBM Corporation
  2. 2. IBM helps distribution sector address priority business needs. DELIGHTED CUSTOMERS – smarter shopping Superior shopping experiences and personalized interaction enables shoppers and travelers to engage on their own terms and creates excitement and motivation for shoppers. OPERATIONAL EXCELLENCE – smarter operations Distributors require cost-efficient management of people, processes and technology, while tightly managing performance. NEW APPROACH TO TRANSPORTATION – smarter planning and incident prevention Distributors need to accurately predict demand, optimize capacity, assure safety and security, and improve operational efficiency while reducing environmental impact. HIGHLY COMPETITIVE MERCHANDISING – smarter merchandising Distributors need to secure customer data combined with the need for to-the- second information about inventories to help promote and drive brand loyalty. IBM’s distribution sector industry value proposition: IBM collaborates with distributors to help improve customers’ experiences, optimize operations and supply chains, and drive organizational efficiencies. IBM’s value proposition to distribution sector enterprises isenhancedwith the introduction of the new IBMzEnterprise™ System.2 © 2010 IBM Corporation
  3. 3. Distribution sector business issues can be addressed by newIBM zEnterprise System advantages. CUSTOMER issues SUPPLIER issues OPERATIONAL issues1 2 3Customer loyalty and satisfaction Reduce costs Leverage insightEXAMPLE: Independent findings indicate that distribution sector enterprises can realizesignificant cost-based efficiencies with zEnterprise, such as: 44% 25% lower IT cost per credit card transaction 20% lower IT cost per retail store lower IT cost per airline passenger “… in the long run the marketplace rewards those that make the optimum use of the right computing resourcesin the right way as evidenced by business performance” — Dr. Howard Rubin, CEO and Founder Rubin Worldwide3 © 2010 IBM Corporation
  4. 4. Built on best-in-class systems and software technologies,IBM zEnterprise helps unify IT for more predictable service delivery that Distribution SectorClients demand. Three new innovations of IBM zEnterprise™ System IBM zEnterprise 196 (z196) zEnterprise Unified zEnterprise BladeCenter Resource Manager Extension (zBX)  Optimized to host large-scale  Unifies management of  Selected IBM POWER7 blades database, transaction, and resources, extending IBM and IBM System x Blades* for mission-critical applications System z qualities of service tens of thousands of AIX and  The most efficient platform end-to-end across workloads Linux applications for large-scale Linux  Provides platform, hardware  High-performance optimizers consolidation and workload management and appliances to accelerate  Capable of massive scale-up time to insight and reduce cost  New easy-to-use z/OS V1.12  Dedicated high-performance * All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, private network4 and represents goals and objectives only. © 2010 IBM Corporation
  5. 5. Extending IBM System z qualities of service can make clouds readyfor distribution sector enterprises. Security Virtualization Industry-leading security at the Centralize management of core of an integrated virtual servers across a infrastructure heterogeneous pool Identifies potential fraud in near More than 100,000 virtual servers in real time a single IBM zEnterprise™ System Availability Efficiency Resiliency management and Economies of scale for labor, fewer points of failure software and environmental costs Centralized management of Helps reduce labor, energy, and heterogeneous workloads development costs, by up to 70 aligned to business priorities percent, 90 percent, and 20 percent, respectively (IBM Internal Study based on Oracle SW with Nehalem 4 core running 25% utilization) Scalability Ability to meet massive demands from users and data Process up to a trillion instructions per second with a single zEnterprise System5 © 2010 IBM Corporation
  6. 6. IBM’s Retail Industry Framework is supported by an ecosystem of keyIBM Business Partners that are optimized on zEnterprise. “Our retail customers really depend on information insight. Now with zEnterprise hybrid capabilities SAP Merchandising applications become smarter applications that benefit from the governance and management of this new system.” Craig Jonsson Vice President of IBM Alliance for SAPNote: Partner shown is illustrative subset of our complete partner ecosystem.66 © 2010 IBM Corporation
  7. 7. Why systems matter to distributors—next generation e-commerce Today IBM System z® next Business challenge:  New system design, new possibilities: – Provide seamless shopping experience – Simplify management of a multi-channel across all channels solution across a single virtualized infrastructure Operational challenges: – Handle unpredictable spikes in e- – Integrating across multiple siloed systems commerce traffic with automated – Avoiding system bottlenecks as provisioning and workload management transactions spike – Reduce operational costs by up-to xx – Scale without added complexity and cost percent with less infrastructure and reduced – Addressing potential security exposures security risk Single virtual infrastructure Multiple Multiple channels channels Application Customer Customer Application server farm database database server7 © 2010 IBM Corporation
  8. 8. Why systems matter to distributors—near real-time fraud detection Today IBM System z® “next” Business challenge:  New system design, new possibilities: – Identify fraud risks in real time across – Near real-time performance, claims multiple lines of business and payment processing (OTLP1) and fraud (analytics) channels queries from same database – Speed fraud detection query times by up to Operational challenges: 10-times with IBM Smart Analytics – While data warehouse can detect trends, it’s Optimizer difficult to prevent fraud in real time because – One-third less storage required when data is copied in bulk or batch mode. claims (OLTP) and fraud (analytics) – Ability to achieve real-time performance combined on IBM System z ―next‖ can – Risk, complexity, and cost of multiple copies mean reduced risk of data Single virtual infrastructure Claims Fraud processing detection Smart Claims Fraud Analytics Data processing detection Optimizer extracts (OLTP) (Analytics)8 © 2010 IBM Corporation
  9. 9. Here is an example of a retail client using SAP Financials andIBM zEnterprise System. Challenges and issues:  Coordination of application across platforms is resource intensive and vulnerable to several points of impact  Too many network hops from one platform to another to get data  Hardware microcode updates cannot be applied without an outage  Different monitoring software tools per server type with different software process for site failovers Business advantage Helps ensure business controls, such as security The future with IBM zEnterprise™ System and compliance, can be achieved on a consistent SAP Data Server on IBM DB2® IBM z/OS® with basis across the applications and platforms Application Serving on p7 Blades in zBX integrated in zEnterprise. Future exploration of enabling SAP Organizational advantage BWA as an application running on x86.  Insulates application development teams from infrastructure technology  Consolidates skills through consistent tools Operational advantage  Ability to monitor and manage a critical application end to end from a workload view  Ability to make adjustments in available resources, apply maintenance, manage server availability and handle business peaks with true application insulation  Better utilize assets across production and non-production environments9 © 2010 IBM Corporation
  10. 10. Summary: A new dimension in computing for distribution sectorManagement Multi-platform integration integration  The world’s fastest and most scalable enterprise system with unrivalled reliability, security and manageability  The industry’s most efficient platform for large-scale data center simplification and consolidation  A ―system of systems,‖ integrating Stack IBM’s leading technologies to help integration dramatically improve productivity of today’s multi-architecture data centers and tomorrow’s private clouds For more details: ©Posting reference 727 2010 IBM Corporation