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Contact Number is +923343712464
• Student of
BBA Hons 5th semester
Registration number is
NI-F13-BBA-00528
• 2nd Assignmen...
What is brand strategy
In fact what is strategy
• A careful plan or method for achieving a
particular goal usually over a ...
• Brand Vision ( what we want to do)
• Brand Promise ( What is our commitment
with customers
• Differentiates your offerin...
Real Life Experience
QMobile is a Pakistani smart phone corporation and largest smart
phone brand in the country.
It was f...
Q Mobile just select a competitors
for
Q mobile is Nokia because in 2008-
9 the Nokia telecom have a such a
good number
of...
Q mobile will provide a
 Smartphone,
 Quality Product
 Reasonable price
 Great features
 Target Customers
 Classific...
• According to Classification of Customers
Qmobile design different handsets for different
class of customers with differe...
Middle &Upper
Middle Class
Customers
they need
something
more
innovative
so Qmobile
introduced the
concept of
TV mobile
Q4...
also Qmobile not
neglect ladies choice
so Qmobile introduced
the concept of The
Swarovski Zirconia
Phone.
a thing of beaut...
• Qmobile to create awareness in customers they get a help on social media
they advertising on TV ,FM after every 2 ,3 min...
• my point of view about Qmobile how to get more
success in telecom industry
 Qmobile can introduced windows phones to ge...
Brand strategy
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Brand strategy

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3) What is brand strategy
In fact what is strategy
A careful plan or method for achieving a particular goal usually over a long period of time
The skill to make or create out plans to achieve a goal

4) Objective of Brand Strategy
Brand Vision ( what we want to do)
Brand Promise ( What is our commitment with customers
Differentiates your offering from that of your competitors
Who’s my Competitor
Brand Delivery ( how do we intend to fulfill our commitment and what actions will we takes ?)

Published in: Business
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Brand strategy

  1. 1. Contact Number is +923343712464 • Student of BBA Hons 5th semester Registration number is NI-F13-BBA-00528 • 2nd Assignment of Brand Management • Topic Brand Strategy
  2. 2. What is brand strategy In fact what is strategy • A careful plan or method for achieving a particular goal usually over a long period of time • The skill to make or create out plans to achieve a goal
  3. 3. • Brand Vision ( what we want to do) • Brand Promise ( What is our commitment with customers • Differentiates your offering from that of your competitors • Who’s my Competitor • Brand Delivery ( how do we intend to fulfill our commitment and what actions will we takes ?)
  4. 4. Real Life Experience QMobile is a Pakistani smart phone corporation and largest smart phone brand in the country. It was founded in Karachi 2009 by Mian Pervaiz Akhtar & Muhammad Azhar Naeem Mian Pervaiz Akhtar & Muhammad Azhar Naeem design the name of own brand is Qmobile because the amin of company is quality product so they select the name for own company is quality mobiles means QMOBILE
  5. 5. Q Mobile just select a competitors for Q mobile is Nokia because in 2008- 9 the Nokia telecom have a such a good number of market shares. QMobile is gaining market share is because of its magnanimous ATL and BTL activities. In ATL, QMobile has completely understood the consumer mind and try to develop its TVC which is full of life and music and according to the local market. Whereas, in BTL activities QMobile strategies are matchless which has not been adopted so far any mobile brand in Pakistan irrespective of local or international brand
  6. 6. Q mobile will provide a  Smartphone,  Quality Product  Reasonable price  Great features  Target Customers  Classification of Customers Qmobile classified own customers into 5 groups  lower class customers  lower middle class customers  Middle class customers  Upper middle class customers  Upper class customers
  7. 7. • According to Classification of Customers Qmobile design different handsets for different class of customers with different features • Qmobile know that lower class & lower middle class customers need handsets in low price with dual sim card ,fm & mp3,4 supported because they a music lover and also need a great Battery timing Bluetooth, GPRS , Smart camera and Games is a necessary factors • So they introduced Quality mobile QMobile G100 and G300 just in Rs. 1,750 & Rs. 2,850
  8. 8. Middle &Upper Middle Class Customers they need something more innovative so Qmobile introduced the concept of TV mobile Q4 just in Rs 3600 and dual camera Android mobile Noir A2 just in Rs. 8,950
  9. 9. also Qmobile not neglect ladies choice so Qmobile introduced the concept of The Swarovski Zirconia Phone. a thing of beauty Qmobile Q55 the 1st ladies phone in Pakistan just Rs. 6,999 • Upper class customers Upper class customers they need more great features in quality brand so they introduced the concept of Qmobile Z4 speaks for itself. With 32GB onboard storage, 13MP BSI sensor rear camera, 5MP front camera, 2GB RAM, Gorilla glass protection and 1.5GHz Quad-Core blazing fast processor Qmobile • Just in Rs. 35,000
  10. 10. • Qmobile to create awareness in customers they get a help on social media they advertising on TV ,FM after every 2 ,3 minutes and also Qmobile use print media • due to own strategy Qmobile get a such a good number of market shares
  11. 11. • my point of view about Qmobile how to get more success in telecom industry  Qmobile can introduced windows phones to get more market shares of Nokia  Qmobile can introduced the concept of free home service  Qmobile can introduced the concept of lifetime warranty  DTD Marketing  Online shopping of mobiles  New Software for free call from QMobile to Qmobile

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