This is a slideshow I created for my A level media in which I discuss the development of advertising and marketing. I discuss the history and some of the first advertisement texts on different platforms and also what I believe the future will hold for it.

1. Advertising and
marketing
Tabitha Wright

2. A Brief History
There are early signs of the use of advertising and marketing which has further developed to the
hybridity of advertisement we use today. Advertising has originally been found to be used in the
Egyptian times, commercial messages have been found in the ruins of Pompeii. In Europe during
the middle ages, many people were unable to read so they used symbols instead of words to
advertise their shops: for example blacksmith or tailor.
Thomas J Barratt from London has been named as the ’Father of Modern Advertising’; he worked
for the Pears soap company and came up with an effective advertising system for the company
which worked very well for them. He also stated that: "tastes change, fashions change, and the
advertiser has to change with them.” This displayed he understood that what you were
advertising had to appeal to a certain audience and as times change so will what people want.
As the economy expanded across the world during the nineteenth century so did advertising. By
1900, advertising had become a profession. During the 1930’s markets were advertising
cigarettes in packaging. Women during the time didn’t have many jobs but advertising was one
they were allowed to do because they were the one’s doing most of the purchasing in their
households which companies realised and thought it would be good to have a female
perspective.

3. Development of New Platforms
Before the 1900’s advertising was mainly in the form of print and used in posters and
newspapers. However, In the 1920’s radio was established and advertising was broadcasted
on there as radio companies discovered they could make money through sponsored
advertising. In the 1950’s, the Dumont Television network became the modern practice of
selling items through sponsorships. Then, cable television broke through in the 1980’s and
advertising grew. Channels developed that were just for advertising such as home shopping
network. Then channels started having video adverts to advertise a product or anything a
business wanted to display to the world. On MTV some people just tuned in for the
advertising not even the shows themselves. The annual Super Bowl in the USA is known as
the most prominent advertising event on television with an audience of over 108 million
which 50% tuned in only for the advertisements. During, the 90’s the internet came in and a
whole new way of advertisement was established. Online advertisements are delivered by an
ad server. Finally, there also can be use of product placement where in a film or television
show people may use a product (which is paid for) which may encourage an audience to use
that product also.

4. First Text Examples
Print advertisement is the oldest form of advertising which has an extremely long history. The
first print advertisement on record was in 1468 when William Claxton was advertising in a
newspaper a book he had published.
After print, radio began to develop and the first adverts were aired by the manufacturers of
radio equipment, such as Westinghouse and General Electric or by department stores which
sold radios, such as Gimbel’s, and Wanamaker's. This was during the 1920’s.
The first official, paid television advertisement was broadcast in the United States on July 1,
1941, over New York station WNBT (subsequently WNBC) before a baseball game between
the Brooklyn Dodgers and Philadelphia Phillies.
First online advert was in October 1994 when the banner advertisements were introduced;
for the first time a marketer was able to know how many people saw an advert and how
many people had interacted with it. However, these were soon banned because they slowed
down the internet connection drastically. Many people dislike banner adverts and have tried
to block them.

5. Original Target Audience and How is it
Developing with Technology
Advertisements conventionally would display something they want a specific audience to
follow; this could be buying a product or joining a service. Originally, during the middle ages
advertisements were aimed at a certain market that their product or service would appeal to.
For example, an advert for X factor would have a target audience for young adults. However,
stereotypically a nature documentary may have an older, perhaps pensioners age group target
audience.
However, as technology is always advancing and devices have become portable, such as
mobile phones and tablets, target audiences of advertisements have changed. Stereotypically,
modern technology is aimed at a young target audience of children up to young adults. We
now have developed social media which is a platform which is easy to advertise on so now the
target audience for adverts may be for younger audiences therefore companies and marketers
in order to be successful may need to develop a product which appeals to the younger
generation. Therefore, I believe target audiences of advertisements are becoming younger
with the easy online access and social media. In order to succeed in the marketing world you
will have to be innovative with ideas and keeping up with new trends and the ever changing
society we have.

6. The Future of Advertisement
I believe advertisement and marketing will never disappear. People need money and
people make money from their businesses. However, how are people ever going to
know about their businesses? Advertisements. Yes, technology has changed and so
has marketing. We now see the same advert we would on a billboard on a phone
screen. Maybe we will have adverts implanted in our brains soon. We might not think
that is impossible now but who knew you could say hello to someone on the other
side of the world with a click of a button 20 years ago. Technology develops and so
will marketing. However advertising will always be there.