Green Bay SHRM Presentation

1. What is HR Blogging and
Why Does it Matter?
Laurie Ruettimann, SPHR

2. Get Social & Get Started

3. Get Social & Get Results: Today’s Discussion
Agenda
 Overview
 Myths
 Best Practices
 Resources
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4. What is a Blog?
A blog (a contraction of the term
"weblog") is a type of website,
usually maintained by an individual
with regular entries of commentary,
descriptions of events, or other
material such as pictures or video.
"Blog" can also be used as a verb,
meaning to maintain or add content
to a blog.
- Wikipedia

5. What is Twitter?
Twitter is a social networking and
microblogging service that enables
its users to send and read
messages known as tweets.
Tweets are text-based posts of up to
140 characters displayed on the
author's profile page and delivered
to the author's subscribers who are
known as followers.
- Wikipedia

6. What is Social Media? (Solis & Scoble)

7. Who is Blogging?

8. Laurie Ruettimann, SPHR—Punk Rock HR

9. Kris Dunn, SPHR—The HR Capitalist

10. Lance Haun—Rehaul

11. Sharlyn Lauby, SPHR—The HR Bartender

12. Gerry Crispin, SPHR—Career Crossroads

13. Victorio Milian, SPHR—Creative Chaos

14. Jennifer McClure—Unbridled Talent

15. Trish McFarlane—HR Ringleader

16. Steve Boese—HR Technology

17. RecruitingBlogs

18. ERE

19. Fistful of Talent

20. Dissecting Myths
1. Blogging has no ROI for HR departments.
2. Corporate websites need a blog.
3. Gen Y will work for you if you have a flashy website and they can access
Facebook at work.
4. Legal departments don’t like blogs or social media.
5. Executives think social media is a waste of time.

21. Best Practices in Human Resources: Bringing It All Together
 Clear, authentic, honest blogs written by
real people.
 Link Between Corporate, Product, and
Employment Brand
 Interactive and Mobile-Friendly Career
Websites
 Socially Integrated Career Sites
 One-Click Job Referrals
 Enhanced Role Profiles
 Employee Testimonials
 Authentic Employee Twitter Accounts
 Video Blogs
 Recruiters/Sourcers in Social Media
Communities

22. Sodexo: Get Social Everywhere

23. The Container Store: Great Place to Work

24. Wendy’s: We Are More Than Fast Food

25. Ford: We’re Hiring via Facebook

26. SiriusXM: We Want Great Interns

27. Starbucks: We’re Awesome

28. Is This a Giant Waste of Time?
 Blogging is a component of a larger HR strategy related to talent
acquisition, employee engagement, and effective
communication.
 Blogging can be a competitive advantage for Human Resources
departments.
 Tools and websites don’t make HR more effective. Strategic
thinking and relevant behaviors make HR more effective.
 The HR/social media landscape is fluid, dynamic, and bigger
than Blogging, Facebook and Twitter.
 Myths and bad assumptions abound—so test, challenge, and
validate your preconceived notions.
 Learn from the best. Don’t recreate the wheel.
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29. Get Social: Connect With The Larger HR Community