What is HR Blogging and Why Does it Matter?


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What is HR Blogging and Why Does it Matter?

  1. What is HR Blogging and Why Does it Matter? Laurie Ruettimann, SPHR
  2. Get Social & Get Started
  3. Get Social & Get Results: Today’s Discussion Agenda  Overview  Myths  Best Practices  Resources 3
  4. What is a Blog? A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as pictures or video. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. - Wikipedia
  5. What is Twitter? Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. - Wikipedia
  6. What is Social Media? (Solis & Scoble)
  7. Who is Blogging?
  8. Laurie Ruettimann, SPHR—Punk Rock HR
  9. Kris Dunn, SPHR—The HR Capitalist
  10. Lance Haun—Rehaul
  11. Sharlyn Lauby, SPHR—The HR Bartender
  12. Gerry Crispin, SPHR—Career Crossroads
  13. Victorio Milian, SPHR—Creative Chaos
  14. Jennifer McClure—Unbridled Talent
  15. Trish McFarlane—HR Ringleader
  16. Steve Boese—HR Technology
  17. RecruitingBlogs
  18. ERE
  19. Fistful of Talent
  20. Dissecting Myths 1. Blogging has no ROI for HR departments. 2. Corporate websites need a blog. 3. Gen Y will work for you if you have a flashy website and they can access Facebook at work. 4. Legal departments don’t like blogs or social media. 5. Executives think social media is a waste of time.
  21. Best Practices in Human Resources: Bringing It All Together  Clear, authentic, honest blogs written by real people.  Link Between Corporate, Product, and Employment Brand  Interactive and Mobile-Friendly Career Websites  Socially Integrated Career Sites  One-Click Job Referrals  Enhanced Role Profiles  Employee Testimonials  Authentic Employee Twitter Accounts  Video Blogs  Recruiters/Sourcers in Social Media Communities
  22. Sodexo: Get Social Everywhere
  23. The Container Store: Great Place to Work
  24. Wendy’s: We Are More Than Fast Food
  25. Ford: We’re Hiring via Facebook
  26. SiriusXM: We Want Great Interns
  27. Starbucks: We’re Awesome
  28. Is This a Giant Waste of Time?  Blogging is a component of a larger HR strategy related to talent acquisition, employee engagement, and effective communication.  Blogging can be a competitive advantage for Human Resources departments.  Tools and websites don’t make HR more effective. Strategic thinking and relevant behaviors make HR more effective.  The HR/social media landscape is fluid, dynamic, and bigger than Blogging, Facebook and Twitter.  Myths and bad assumptions abound—so test, challenge, and validate your preconceived notions.  Learn from the best. Don’t recreate the wheel. 28
  29. Get Social: Connect With The Larger HR Community