This document provides an overview of how to successfully run a business blogging. It discusses the importance of planning, direction, and leadership. It emphasizes developing a marketing strategy to promote your blog and surrounding yourself with great collaborators. Various ways to generate blog revenue through ads, affiliate links, and product sales are presented. The need to work smarter through delegation and systemization is highlighted. Developing a focused action plan with short, medium, and long-term goals is recommended to take your blog from a hobby to a profitable business.

1. The
Business
of
Blogging
By Jim Yih

2. Question:
do
Why You
Blog

3. Light Bulb
Moments

4. The Business of Selling
Lemonade

5. The Yih
Boys

6. A Basic Structure of a Business
Planning / Direction / Leadership
Marketing Sales Service
Administration
If you can systemize the processes
within each of these areas,
you are bound to have a successful business!

7. Planning / Direction / Leadership
Every road takes you somewhere but is that somewhere
where you want to go?
What do you stand for? What’s your purpose?
What’s your vision? 1 yr, 3yr, 5 yr
If you believe that financial planning and retirement
planning is important to financial success, why would it
be any different for business planning?

8. Planning
Direction
Leadership
Think BIG and
you MIGHT
get BIG results
Think small
and you will
get small
results

9. 1+1= 2
The
MATH 1+1= 3
of
GREAT
COLLABORATION

10. Results of Collaboration
1. I give up 50% or I take 50% of RetireHappyBlog.ca
a much bigger share $1000 per month in Adsense
$1000 per month view ads
2. Tom takes care of the
$1000 per month other
technical expertise I would
have to pay for as an expense
3. Tom is vested in making Launched RetireHappyBlog.ca in
money as a business partner Feb 2011
4. GREAT COLLABORATION
WealthWebGurus.com Late 2010, I approached
$400 per month in Adsense Tom Drake for help

11. Surround Yourself with Great People
Everything we
accomplish,
we accomplish
with the help of
others

12. Marketing
“There’s no point in being in business
Planning / Direction / Leadership
if nobody knows you’re there.”
Marketing Chris Tidd, Odlum Brown Service
Sales
“If you have a great idea, why not
Administration
share it with as many people as you
can?”

13. Marketing

14. Where’s Waldo?

15. Economics of Business
REVENUE – EXPENSES = PROFIT
Where Does REVENUE come
from?
Adsense
Advertising
Text links Manage EXPENSES
Product sales Expense or investment?
Affiliate Fixed or variable?

16. Work SMARTER,
not HARDER

17. “Work hard. Hard work is the best
investment a man can make.”
- Charles Schwab (1862 - 1939)
“The only place that success comes
before work is in the dictionary.”
- Mark Mobious

18. Working Smarter is important too!
The power of Intentional Systemization
delegation Congruence
Your business
is worth more
if it’s not
dependent on
you being
there

19. Develop a Focused Action Plan
Think about the 80/20 rule!
“There are a half a dozen things that will make
80% of the difference in anything we do”
- Jim Rohn

20. “Successful people focus on being
GREAT at a few ideas and do those
few things day in and day out.”
“Take the 3 to 5 most important issues
to your business and work on it!”

21. Make an Action List
90 day to do 1 year project Visionary
list list Ideas List
• Finish 10 • Online Store • SEO all old
things eBook • Affiliate articles
• Hire Staff Program • Best of
Writers • Courses, not Series
• Investing books
Book

22. FOCUS

23. “If you want to
make more
money, it’s time to
think more like a
business than a
blogger.”

24. MY BEST IDEA
The
Implemented
Idea

25. The
Business
of
Blogging
By Jim Yih