STATE OF THEFINANCIAL BLOGOSPHERE         2012
ABOUT US                GREG GO                Chief Technologist                ASHLEY JACOBS                Community & ...
WISE1000 RANKINGSSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
WISE1000 NEWSLETTERSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
AGENDABloggersReadersTopicsSocial Media                                            ACTIONABLEBest Practices               ...
DON’T TAKE NOTESSLIDESVIDEOSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
WHAT IS A   “FINANCIAL” BLOGGER?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
WHAT IS A BLOG?                                            Merriam-Webster DictionarySTATE OF FINANCIAL BLOGOSPHERE – FINC...
WHAT IS A BLOG?                                            Merriam-Webster DictionarySTATE OF FINANCIAL BLOGOSPHERE – FINC...
EVERYONE HAS A BLOGSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
COMPANY BLOGSSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
FREELANCING  MIRANDA MARQUIT                           …and more!STATE OF FINANCIAL BLOGOSPHERE – FINCON12
VLOGGERSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #1YOUR BRANDNOT YOUR WEBSITESTATE OF FINANCIAL BLOGOSPHERE – FINCON12
FINANCIAL BLOGS                BY THE NUMBERSSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
LINKING DOMAINSALL BLOGS                                   TOP 100Median: 593                                 Median: 7,57...
LINKING DOMAINSALL BLOGS                                   TOP 100Median: 593                                 Median: 7,57...
ALEXAALL BLOGS                                   TOP 100Median: 795,531                             Median: 90,411Average:...
PAGE VIEWS PER MONTHALL BLOGS                                   TOP 100Median: 2,601                               Median:...
RSS SUBSCRIBERSALL BLOGS                                   TOP 100Median: 639                                 Median: 5,15...
FACEBOOK PAGE LIKESALL BLOGS                                   TOP 100Median: 260                                 Median: ...
TWITTER FOLLOWERSALL BLOGS                                   TOP 100Median: 925                                 Median: 5,...
KLOUT SCOREALL BLOGS                                   TOP 100Median: 40                                  Median: 53Averag...
WHAT READERS WANTSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
UNEMPLOYMENTSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
LOSS OF MID-WAGE JOBS                                            LOW-WAGE JOBS                                            ...
“FINANCIAL” TOPICSSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
TOPICS BY FINANCIALBLOG                     0           100    200   300   400   Financial Advice   Frugality   Investing ...
EXPECTED TOPICS                      0              100    200   300   400   Financial Advice   Frugality   Investing   Pe...
TOPICS WITHOPPORTUNITY           0       5         10   15   20   25   30   35   Faith & Finances   Women & Finances   Sma...
TAKEAWAY #2YOU CAN WRITEABOUT ANYTHINGFinances touch every part ofour readers‟ lives.STATE OF FINANCIAL BLOGOSPHERE – FINC...
BROWSER SHARE                        4 0                 8/2011 – 8/2012                                            STATCO...
CHROME IS TOPBROWSER    4 5                                            Chrome overtakes IE as    4 0                      ...
SMARTPHONE USAGE %60       SOURCE: GOOGLE INSIGHTS50                                            Over HALF the40           ...
TABLET USAGE %1816     SOURCE: GOOGLE INSIGHTS14                                            1 in every 7 users12          ...
MOBILE vs PC VISITORS                                                                16                                   ...
TAKEAWAY #3THE SMALL SCREENIS BACK IN FORCESTATE OF FINANCIAL BLOGOSPHERE – FINCON12
SOCIAL NETWORKING                                            SOURCE: COMSCORESTATE OF FINANCIAL BLOGOSPHERE – FINCON12
What are the Social Media    Options for Bloggers?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Well-Known OutletsSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Non-Traditional OutletSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
Most PopularSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
Stats: Based on the Wise1000  • 79% of blogs use Twitter     – Average Number of Followers: 2,810     – Average Number Fol...
Facebook is Underused                                                        Twitter                                      ...
Twitter: Stats and         Patterns of the Top 50             Twitter TitansSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
Top 50 Twitter Titans Breakdown                                            29 are                                         ...
What are the Top Twitter Deals & Coupons Bloggers          Doing?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Two Strategies:STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What are the Top Twitter Personal Finance Bloggers          Doing?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
1. Share articles.STATE OF FINANCIAL BLOGOSPHERE – FINCON12
1. Share articles. 2. Interact with    followers.STATE OF FINANCIAL BLOGOSPHERE – FINCON12
1. Share articles. 2. Interact with    followers. 3. Get personal.STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Unexpected Findings for     the Top 50 Twitter Titans• 6 haven’t tweeted in the last 2 months.• Pretty even split between ...
THE OATMEALSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
Facebook: Stats and         Patterns of the Top 50            Facebook TitansSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
Top 50 Facebook Titans Breakdown                                            14 Are• The Top 19 Facebook                   ...
What are Deals & Coupons      Bloggers Doing        Differently?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Making it PersonalSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
What Strategies are Both  PF Bloggers and Deals &  Coupons Bloggers Using?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Sharing ContentSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
Interacting with FollowersSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
Added SharingSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
What Other Strategies are  the Top PF Bloggers Using        on Facebook?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
A New Level of Asking QuestionsSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
GiveawaysSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
Overall Social Media      Strategies from the Heavy        Hitters: Wise1000 Top      Bloggers on What TO DoSTATE OF FINAN...
“Hold occasional gift card giveaways - the    reader can qualify to win by liking and    answering a question about person...
“The more you get personal and have FUN  on Twitter and other social media channels,     the more you‟ll „connect‟ with pe...
“My only real strategy is to personally   and manually post updates.” -Jeremy                   Vohwinkle, Generation X Fi...
"We work to reachout and support otherkey influencers in thesavings and financial blogosphere.” -Teresa    Mullins, Get Ri...
“Asking open ended questions has been  the single best way to get people tochime in on Facebook and Twitter.” -David      ...
“Hosting events likea weekly Tweetchat  is a great way to engage followersand get a discussion going!” -Will Chen, Wise   ...
Wise1000 Top Bloggers on     What NOT To DoSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
“The worst strategy for me was having my twitterfeed duplicated on my facebook status updatessince I only used my personal...
“We initially failed to realize the importance   of Facebook in the marketing of our small       business.” -Andrew Schrag...
TAKEAWAY #4       Create and Use Your         Facebook PageSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
Don’t Be         Boring                                       J.Money, Budgets Are Sexy            David Weliver, Money Un...
What about Emails/Newsletters?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“I have an email newsletter that ends up being one     of the more „social‟ outlets on my site. It‟s      practically the ...
Others Agree!• “My email list is still • “I follow a few  my best way of             people that send  communicating      ...
So What’s the Bottom Line?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
-J. Money, Budgets Are SexySTATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #5ENGAGEMENT IS KEYSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
THIS YEAR,             OUR COMMUNITY...STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...HAD BABIES                                            GOOD FINANCIAL                                            CENTS  ...
...BOUGHT OR BUILTHOMES                                            BUDGETING IN THE FUN STUFFSTATE OF FINANCIAL BLOGOSPHER...
...MADE FEATURE MOVIES     ADAM BAKER     MAN VS DEBTSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
...PUBLISHED BOOKSTODD TRESIDDERFINANCIAL MENTORSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
...CONSULTED THEPRESIDENT                              DAVID NINGSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
...QUIT OUR DAY JOBSSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
...CONNECTED IN PERSONTHANKS TOFINCON LOCAL MEETUPSAROUND THE COUNTRYSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
QUESTIONS?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
THANK YOU!STATE OF FINANCIAL BLOGOSPHERE – FINCON12
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The Official State of the Financial Blogosphere - Gregory Go and Ashley Jacobs

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The Official State of the Financial Blogosphere - Gregory Go and Ashley Jacobs

  1. 1. STATE OF THEFINANCIAL BLOGOSPHERE 2012
  2. 2. ABOUT US GREG GO Chief Technologist ASHLEY JACOBS Community & Social Media MavenSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  3. 3. WISE1000 RANKINGSSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  4. 4. WISE1000 NEWSLETTERSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  5. 5. AGENDABloggersReadersTopicsSocial Media ACTIONABLEBest Practices TAKEAWAYSCommunitySTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  6. 6. DON’T TAKE NOTESSLIDESVIDEOSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  7. 7. WHAT IS A “FINANCIAL” BLOGGER?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  8. 8. WHAT IS A BLOG? Merriam-Webster DictionarySTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  9. 9. WHAT IS A BLOG? Merriam-Webster DictionarySTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  10. 10. EVERYONE HAS A BLOGSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  11. 11. COMPANY BLOGSSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  12. 12. FREELANCING MIRANDA MARQUIT …and more!STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  13. 13. VLOGGERSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  14. 14. TAKEAWAY #1YOUR BRANDNOT YOUR WEBSITESTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  15. 15. FINANCIAL BLOGS BY THE NUMBERSSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  16. 16. LINKING DOMAINSALL BLOGS TOP 100Median: 593 Median: 7,572Average: 2,410 Average: 10,530Highest: 139,210 Highest: 139,210Lowest: 1 Lowest: 705STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  17. 17. LINKING DOMAINSALL BLOGS TOP 100Median: 593 Median: 7,572Average: 2,410 Average: 10,530Highest: 139,210 Highest: 139,210Lowest: 1 Lowest: 705 Better than half the sphere. As good as a Top 100 blog.STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  18. 18. ALEXAALL BLOGS TOP 100Median: 795,531 Median: 90,411Average: 3,277,673 Average: 106,885Highest: 11 Highest: 11Lowest: 25,665,064 Lowest: 770,920STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  19. 19. PAGE VIEWS PER MONTHALL BLOGS TOP 100Median: 2,601 Median: 37,158Average: 28,413 Average: 120,844Highest: 1,891,584 Highest: 1,891,584Lowest: 39 Lowest: 1,405FROM COMPETE.ABOUT 3X LOWER VERSUS DIRECTLY MEASURED.STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  20. 20. RSS SUBSCRIBERSALL BLOGS TOP 100Median: 639 Median: 5,151Average: 3,374 Average: 11,701Highest: 114,284 Highest: 114,284Lowest: 1 Lowest: 42STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  21. 21. FACEBOOK PAGE LIKESALL BLOGS TOP 100Median: 260 Median: 3,939Average: 6,778 Average: 24,873Highest: 862,662 Highest: 862,662Lowest: 1 Lowest: 47STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  22. 22. TWITTER FOLLOWERSALL BLOGS TOP 100Median: 925 Median: 5,403Average: 2,810 Average: 10,343Highest: 123,970 Highest: 123,970Lowest: 1 Lowest: 517STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  23. 23. KLOUT SCOREALL BLOGS TOP 100Median: 40 Median: 53Average: 36 Average: 54Highest: 79 Highest: 79Lowest: 1 Lowest: 32STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  24. 24. WHAT READERS WANTSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  25. 25. UNEMPLOYMENTSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  26. 26. LOSS OF MID-WAGE JOBS LOW-WAGE JOBS HIGH-WAGE MID-WAGE SOURCE: THE ATLANTICSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  27. 27. “FINANCIAL” TOPICSSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  28. 28. TOPICS BY FINANCIALBLOG 0 100 200 300 400 Financial Advice Frugality Investing Personal Journey Debt Consumer Family Finance Deals & Coupons Credit Cards News Career / Job Retirement Simple Living College Banking Faith & Finances Women & Finances Small Business Taxes Food Real Estate Insurance Green / Environment Travel FashionSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  29. 29. EXPECTED TOPICS 0 100 200 300 400 Financial Advice Frugality Investing Personal Journey Debt Consumer Family Finance Deals & Coupons Credit Cards NewsSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  30. 30. TOPICS WITHOPPORTUNITY 0 5 10 15 20 25 30 35 Faith & Finances Women & Finances Small Business Taxes Food Real Estate Insurance Green Travel FashionSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  31. 31. TAKEAWAY #2YOU CAN WRITEABOUT ANYTHINGFinances touch every part ofour readers‟ lives.STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  32. 32. BROWSER SHARE 4 0 8/2011 – 8/2012 STATCOUNTER.COM 3 5 3 0 Internet Explorer 2 5 Chrome Firefox 2 0 Safari 1 5 Opera Other 1 0 5 0STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  33. 33. CHROME IS TOPBROWSER 4 5 Chrome overtakes IE as 4 0 top browser in May 2012. 3 5 3 0 2 5 2 0 1 5 Internet Explorer 1 0 Chrom e 8/2011 – 8/2012 5 Firefox STATCOUNTER.COM 0 Q 1 Q 2 Q 3 Q4STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  34. 34. SMARTPHONE USAGE %60 SOURCE: GOOGLE INSIGHTS50 Over HALF the40 population30 will be using20 smartphones by end of the year.10 0 Feb-11 Oct-11 Jan-12STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  35. 35. TABLET USAGE %1816 SOURCE: GOOGLE INSIGHTS14 1 in every 7 users12 use a tablet to10 browse Internet. 8 6 4 2 0 Feb-11 Oct-11 Jan-12STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  36. 36. MOBILE vs PC VISITORS 16 SOURCE: STATCOUNTER 14 12 10 Mobile Visitor % 8 6Mobile website 4visitors are 2doubling every year. 0 2009 2010 2011 2012 STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  37. 37. TAKEAWAY #3THE SMALL SCREENIS BACK IN FORCESTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  38. 38. SOCIAL NETWORKING SOURCE: COMSCORESTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  39. 39. What are the Social Media Options for Bloggers?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  40. 40. Well-Known OutletsSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  41. 41. STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  42. 42. Non-Traditional OutletSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  43. 43. Most PopularSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  44. 44. Stats: Based on the Wise1000 • 79% of blogs use Twitter – Average Number of Followers: 2,810 – Average Number Following: 1,360 • 53% have a Facebook – Average Likes: 6,778STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  45. 45. Facebook is Underused Twitter Facebook Usage FollowersSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  46. 46. Twitter: Stats and Patterns of the Top 50 Twitter TitansSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  47. 47. Top 50 Twitter Titans Breakdown 29 are PF Blogs• Top 5 are Deals & Coupons Blogs 21 are Deals & Coupons BlogsSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  48. 48. What are the Top Twitter Deals & Coupons Bloggers Doing?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  49. 49. Two Strategies:STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  50. 50. What are the Top Twitter Personal Finance Bloggers Doing?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  51. 51. 1. Share articles.STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  52. 52. 1. Share articles. 2. Interact with followers.STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  53. 53. 1. Share articles. 2. Interact with followers. 3. Get personal.STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  54. 54. Unexpected Findings for the Top 50 Twitter Titans• 6 haven’t tweeted in the last 2 months.• Pretty even split between tweeting a lot and tweeting a little.• Only 11 employ a follow back strategy.STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  55. 55. THE OATMEALSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  56. 56. Facebook: Stats and Patterns of the Top 50 Facebook TitansSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  57. 57. Top 50 Facebook Titans Breakdown 14 Are• The Top 19 Facebook PF Blogs Titans are Deals & Coupons Blogs 36 Are Deals & Coupons BlogsSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  58. 58. What are Deals & Coupons Bloggers Doing Differently?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  59. 59. Making it PersonalSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  60. 60. What Strategies are Both PF Bloggers and Deals & Coupons Bloggers Using?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  61. 61. Sharing ContentSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  62. 62. Interacting with FollowersSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  63. 63. Added SharingSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  64. 64. What Other Strategies are the Top PF Bloggers Using on Facebook?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  65. 65. A New Level of Asking QuestionsSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  66. 66. GiveawaysSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  67. 67. Overall Social Media Strategies from the Heavy Hitters: Wise1000 Top Bloggers on What TO DoSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  68. 68. “Hold occasional gift card giveaways - the reader can qualify to win by liking and answering a question about personal finance.” -Andrew Schrage, Money CrashersSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  69. 69. “The more you get personal and have FUN on Twitter and other social media channels, the more you‟ll „connect‟ with people.” -J. Money, Budgets Are SexySTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  70. 70. “My only real strategy is to personally and manually post updates.” -Jeremy Vohwinkle, Generation X FinanceSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  71. 71. "We work to reachout and support otherkey influencers in thesavings and financial blogosphere.” -Teresa Mullins, Get Rich Slowly STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  72. 72. “Asking open ended questions has been the single best way to get people tochime in on Facebook and Twitter.” -David Weliver, Money Under 30STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  73. 73. “Hosting events likea weekly Tweetchat is a great way to engage followersand get a discussion going!” -Will Chen, Wise BreadSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  74. 74. Wise1000 Top Bloggers on What NOT To DoSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  75. 75. “The worst strategy for me was having my twitterfeed duplicated on my facebook status updatessince I only used my personal facebook accountas a personal tool.” -David Ning, MoneyNingSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  76. 76. “We initially failed to realize the importance of Facebook in the marketing of our small business.” -Andrew Schrage, Money CrashersSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  77. 77. TAKEAWAY #4 Create and Use Your Facebook PageSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  78. 78. Don’t Be Boring J.Money, Budgets Are Sexy David Weliver, Money Under30 GEEK AND POKESTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  79. 79. What about Emails/Newsletters?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  80. 80. “I have an email newsletter that ends up being one of the more „social‟ outlets on my site. It‟s practically the most social thing I do for MoneyNing!” -David Ning, MoneyNingSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  81. 81. Others Agree!• “My email list is still • “I follow a few my best way of people that send communicating out really good with my readers.” - weekly email David Weliver, Money Under newsletters.” -Ben 30 Edwards, Money Smart LifeSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  82. 82. So What’s the Bottom Line?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  83. 83. -J. Money, Budgets Are SexySTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  84. 84. TAKEAWAY #5ENGAGEMENT IS KEYSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  85. 85. THIS YEAR, OUR COMMUNITY...STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  86. 86. ...HAD BABIES GOOD FINANCIAL CENTS BUDGETS ARE SEXY WISE BREAD SQUAWKFOXSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  87. 87. ...BOUGHT OR BUILTHOMES BUDGETING IN THE FUN STUFFSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  88. 88. ...MADE FEATURE MOVIES ADAM BAKER MAN VS DEBTSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  89. 89. ...PUBLISHED BOOKSTODD TRESIDDERFINANCIAL MENTORSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  90. 90. ...CONSULTED THEPRESIDENT DAVID NINGSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  91. 91. ...QUIT OUR DAY JOBSSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  92. 92. ...CONNECTED IN PERSONTHANKS TOFINCON LOCAL MEETUPSAROUND THE COUNTRYSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
  93. 93. QUESTIONS?STATE OF FINANCIAL BLOGOSPHERE – FINCON12
  94. 94. THANK YOU!STATE OF FINANCIAL BLOGOSPHERE – FINCON12

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