Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Write Right (and Edit) - Paula Pant

393 views

Published on

Published in: Lifestyle, Business
  • Be the first to comment

  • Be the first to like this

Write Right (and Edit) - Paula Pant

  1. 1. Write Right (And Edit!)
  2. 2. •Structure•Style•Assigning/Editin g
  3. 3. #1
  4. 4. Subject, Verb, Object.
  5. 5. Stockstumbled.
  6. 6. Investors feel crushed.
  7. 7. More than 4,000 yearsago cats weredomesticated.
  8. 8. Cats were domesticatedmore than 4,000 years ago.
  9. 9. If you can fit it inyour bathroom, that would be the ideal place for your cats litter box.
  10. 10. The bathroom is an ideal place for your cat’s litter box.
  11. 11. ShortSentences
  12. 12. “After watching a documentary about thefinancial crisis she got an idea for a business and that very weekend she wrote a business plan.”
  13. 13. “She watched adocumentary about the financial crisis. Midwaythrough, she was struckwith an idea. She wrote a plan that weekend.”
  14. 14. Stay by the word you modify!
  15. 15. “My fathershair, streaked with gray andreceding on both sides,is combed straight back to his collar.”
  16. 16. “My fathershair is combed straight back to his collar.It’s streaked with gray and receding on both sides.”
  17. 17. “My fathershair is combed straight back to his collar.It’s stained by sweatand folded flat against his tanned neck.”
  18. 18. #3
  19. 19. CBS Theory:Clarity, Brevity, Sincerity Richard Lanham, Analyzing Prose, 2003
  20. 20. EveryWordCount
  21. 21. Be Frugalwith Your Words
  22. 22. “Can I Cut This?”Words = Expenses
  23. 23. “experienced lawyer…”
  24. 24. “lawyer”
  25. 25. “This makes it sort of a pain …”
  26. 26. “This makes it a pain …”
  27. 27. “Personally, I believe that …”
  28. 28. “I believe …”
  29. 29. “In about 10 days or so”
  30. 30. “In about 10 days”
  31. 31. “Its important tobe careful whenyou choose amutual fund.”
  32. 32. “Be careful whenyou choose amutual fund.”
  33. 33. “I don’t find thatto be one bitnecessary.”
  34. 34. “I don’t find thatnecessary.”
  35. 35. “I do have to conclude that I should save for retirement.”
  36. 36. “I conclude that I should save for retirement.”
  37. 37. “I should save for retirement.”
  38. 38. “But what I do have is a …”
  39. 39. “What I have is a …”
  40. 40. “I have …”
  41. 41. “Twelve rescueambulances stoodby to rush injuredpeople to nearbyhospitals."
  42. 42. “Twelveambulancesstood by.”
  43. 43. “They have a greater number of dollars exposed to stock risk – exactly when they’re at the age at which they’re least able to recover from a wipe-out.” 27 words = $54
  44. 44. “They have more dollars exposed to stock risk – exactly when they’re least able to recover from a wipe-out.” 18 words = $36
  45. 45. Restructure
  46. 46. “rather than trying to do everything myself” (7 words)
  47. 47. “rather than doing everything myself” (5 words)
  48. 48. #4
  49. 49. Start with a Verb.
  50. 50. When you read the Sunday paper look for coupons that you can cut out.The weekly store circular has sales listed. It is near the door.To see what’s on sale this week, look at the store’s website.
  51. 51. Buy the Sunday paperRead the weekly store circularClip couponsPurchase generic brandsCheck the store’s websiteLook for “double coupon” daysStack manufacturer and store coupons
  52. 52. To fill out theapplication, itsgood to sit in a quiet room.
  53. 53. Sit in a quiet room when you fill out the application.
  54. 54. Take care to close the door as soon as you are finished up taking things in/out of the refrigerator.
  55. 55. Close the refrigerator door when you’re finished.
  56. 56. If you are unable to bring in nature into your home due to crowded living conditions, the next best thing you can do is to invest in appliances that efficiently use energy.
  57. 57. Can’t open the drapes?Invest in energy-efficient appliances.
  58. 58. Beware theRogue “It”.
  59. 59. “… would buy the medicine and distribute it.”“… would buy and distribute the medicine.”
  60. 60. “This way it allows her to have extra money.”“This allows her to have extra money.”
  61. 61. Don’t Be Repetitive.I Repeat, Don’t Be Repetitive.
  62. 62. "the wedding planner planned a wedding."
  63. 63. “High-performing executives observe themselves from‘overhead,’ as a trained observer would."
  64. 64. “observethemselves … as a trainedobserver would.”
  65. 65. Kill YourAdverbs.
  66. 66. “The road to hell is pavedwith adverbs.” - Stephen King, On Writing
  67. 67. “simply mail the forms …”
  68. 68. “mail the forms”
  69. 69. You don’t need adverbs, you need killer verbs.
  70. 70. “He closed the door firmly.”
  71. 71. “He slammed the door.”
  72. 72. “contribute” to a 401k …..
  73. 73. “shovel” money into a 401k
  74. 74. ActiveVoice
  75. 75. Mistakeswere made.
  76. 76. We mademistakes.
  77. 77. I hope this talk gets the activevoice to be used by you.
  78. 78. I hope this talk gets you to usethe active voice.
  79. 79. •“Rock thestage.” •Josh Shipp•“Sell your crap.” • Adam Baker•“Write epic shit.” • Corbett Barr
  80. 80. • Start with a verb.• Three words.• Active voice.• Present tense.

×