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Affiliate Marketing: Maximizing Opportunity By (Really) Understanding How It Works - Carrie Rocha

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Affiliate Marketing: Maximizing opportunity by really understanding how it works
3 Key People 1. Affiliate/Publisher (aka You) 2. Merchant/Retailer/Advertiser 3. Program Manager/Affiliate Manager
3 Key Terms 1. Affiliate Network – Commission Junction – LinkShare – Google Affiliate Network – Share A Sale – Card Synergy 1. Affiliate Program 2. Tracking Cookie
Tracking cookies are the primary way affiliates receive credit for sales they refer to a merchant.
Top 10 Cookie Stuffers 1. ShopAtHome.com 6. Cltrda.com 2. We-care.com 7. DropInSavings.com 3. Socialingot.com 8. RebateGiant.com 4. Free-Causes.com 9. DeedorGreed.com 5. Interesting.cc 10.ExtraBux.com
Where to turn? • Online – ABestWeb.com – Forum.AffiliateSummit.com • In Real Life – Affiliate Summit – Affiliate network’s events (CJU, Linkshare Symposium, Google Affiliate Network Client Summit, Share A Sale Think Tank)
What You Might Ask For • Better terms – Commission – Cookie duration – Occurrence rate • Custom creatives • Co-branded landing pages • Vanity coupon codes • What else?
Tools to Make Linking Life Easier • Deep links – Linkshare bookmarklet (in the Bento box) – Share A Sale License Plate links – Google Build Your Own – CJ Redirects • Pop Shops • VigLink or SkimLinks • Eclipse Link Cloaker or Pretty Link
Questions?

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Affiliate Marketing: Maximizing Opportunity By (Really) Understanding How It Works - Carrie Rocha

  • 1. Affiliate Marketing: Maximizing opportunity by really understanding how it works
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  • 16. 3 Key People 1. Affiliate/Publisher (aka You) 2. Merchant/Retailer/Advertiser 3. Program Manager/Affiliate Manager
  • 17. 3 Key Terms 1. Affiliate Network – Commission Junction – LinkShare – Google Affiliate Network – Share A Sale – Card Synergy 1. Affiliate Program 2. Tracking Cookie
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  • 19. Tracking cookies are the primary way affiliates receive credit for sales they refer to a merchant.
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  • 22. Top 10 Cookie Stuffers 1. ShopAtHome.com 6. Cltrda.com 2. We-care.com 7. DropInSavings.com 3. Socialingot.com 8. RebateGiant.com 4. Free-Causes.com 9. DeedorGreed.com 5. Interesting.cc 10.ExtraBux.com
  • 23. Where to turn? • Online – ABestWeb.com – Forum.AffiliateSummit.com • In Real Life – Affiliate Summit – Affiliate network’s events (CJU, Linkshare Symposium, Google Affiliate Network Client Summit, Share A Sale Think Tank)
  • 24.
  • 25. What You Might Ask For • Better terms – Commission – Cookie duration – Occurrence rate • Custom creatives • Co-branded landing pages • Vanity coupon codes • What else?
  • 26.
  • 27. Tools to Make Linking Life Easier • Deep links – Linkshare bookmarklet (in the Bento box) – Share A Sale License Plate links – Google Build Your Own – CJ Redirects • Pop Shops • VigLink or SkimLinks • Eclipse Link Cloaker or Pretty Link