3 years, 1500 businesses & 5 lessons learned


Published on

Slides from my dynamitecircle.com presentation in October 2012 Bangkok event

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

3 years, 1500 businesses & 5 lessons learned

  1. 1. 3 years & face to face with over 1500 businesses 5 fundamentals I learnt that most business owners don’t know but should
  2. 2. Hey, I’m BrendanDC-er since mid 2011, live in Sydney AustraliaPrimary business is The Search Engine ShopStarted as an SEO consultancy ~4 years ago, evolved intoa “digital consultancy” (local business marketing)We help businesses get more new clients & make moremoney by properly leveraging the internetWon government tender in 2009 to deliver 36x 1-daybusiness workshops over a yearThrough workshops & consulting have had face time with1500-1600 businesses in last 2-3 years
  3. 3. My goal for this session:Give you one idea or conceptyou can run with, implement & take your business to the next level
  4. 4. 1. Know how to make money
  5. 5. Default thinking: more clients=more moneyGetting more clients is the most expensive way togenerate revenue & usually takes the longestYour existing customer base is the biggest untappedresource you haveCounter intuitive: often spending money (investing) is thequickest way to make money
  6. 6. How to Make Money & DominateDiagram copyright Lisa Reed - from the book “The Business Mystic” by Lisa Reed & Mardi Palmer
  7. 7. 2. Online Marketing:Traffic & SEO is not thesecret sauce to success Who wants more hits?
  8. 8. Resetting limiting beliefs…We started as an SEO firm, found quickly that was limitingusBlogosphere thinking (traffic+conversion=success) is alsoincomplete and limiting youYou don’t even need a website - have met 100s of 7+figure businesses without a website.Based on the “make money model” we know that moreleads or clients is not the only way to make money –therefore traffic is not the secret sauce
  9. 9. Diagram copyright Lisa Reed - from the book “The Business Mystic” by Lisa Reed & Mardi Palmer
  10. 10. 3. Understand the numbers My $200,000 education How good is your napkin maths? All businesses run on money if you don’t understand money you don’t understand business
  11. 11. All businesses run on $$$What’s the difference between cash & accrual accounting?Do you understand cash flow & your cash flow cycle?Do you know the difference between markup and margin?Can you read and understand a P&L report and balance sheet?ROAS & COA – what are your KPIs, how do you measurethem?Trends are often more important than individual numbersMinimise tax, minimise risk and ensure compliancyStop doing your own bookkeeping and accountsDon’t grow too fast – not all growth is good
  12. 12. 4. Want to do big things? Goal-setting is not enough You need a vision
  13. 13. Vision=fuel, your “why”, your vision drives your goalsGoals are useful but are more like checkpoints, withoutvision your goals are limpTim Ferriss’ dreamlining exercise is a good starting pointDon’t limit yourself – vision for your life, your business &specific areas of your lifeYour vision MUST be fresh & you know it instrinsically
  14. 14. Example: Didgeridoo DojoVision: We’re the leading didgeridoo lessons and “learn toplay” didgeridoo resource on the planet (beginners rightthrough to advanced). If someone is looking to learn toplay the didgeridoo our products and services will reachthem no matter where they are and people rave abouthow good our stuff isGoal: rank in top 3 positions for “didgeridoo lessons”, “howto play didgeridoo” in all major search engines (Google,Bing, Apple Store/iTunes, Amazon)Goal: create physical DVD products & distribute in all retailstores where didgeridoos are soldGoal: all video in HD, streams seamlessly
  15. 15. 5. Learn how to sell Nothing happens in business until a sale is made
  16. 16. 3 ingredients required to make a sale• Even if you don’t do the selling, you need to understand selling as a business owner• Marketing is useless unless you can sell the prospects1. A Need or Want and Demand or Desire to get it2. Trust: in you, your product AND your company3. $$$, real AND perceived ROI
  17. 17. Share the loveTwitter: @tulliboEmail: brendan@thesearchengineshop.com