1. SEO 101
Get Your Site to
#1 in Google
By Deacon Hayes at WellKeptWallet.com
© 2013 Well Kept Wallet, LLC

2. What is Search Engine
Optimization?
© 2013 Well Kept Wallet, LLC

3. The process of maximizing
the number of visitors to a
particular website by
ensuring that the site appears
high on the list of results
returned by a search engine.
© 2013 Well Kept Wallet, LLC

4. Key Elements of SEO
• Research & Analysis
• Identify Keywords
• On Page Optimization
• Site performance (speed)
• Off Page Optimization
• Link Building
© 2013 Well Kept Wallet, LLC

5. Research & Analysis
Use tools to analyze:
• Google
Keyword Planner
• Market Samurai
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6. Identify keywords to use
• Low competition
• High traffic volume
• Relevant
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7. Keyword Research Example
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8. Analyze the Competition
“Getting out of Debt”
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9. On Page-Optimization
• URL Structure
• Heading Tags
• Content
• Images
• Meta Data
• Social Media
© 2013 Well Kept Wallet, LLC

10. URL Structure
• Contains main keywords
• Do not use underscores
instead use hyphens
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11. Heading Tags
• Contains main keywords
• Only one <H1> tag
• 15 - 65 characters
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12. Content
• Important data “above the fold”
• Original content
- Check using Copyscape.com
• Make it sharable
• Link to authority websites like:
- Wikipedia, Gov. sites, etc.
• “Nofollow” links when appropriate
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13. Images
• Include ALT tag
• Keyword in description
• Keyword in image name
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14. Meta Data
• Titles – 60 characters
• Description – 160 characters
• Keywords – No more than 10
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15. Meta Data Example
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16. Helpful Wordpress Plug-in’s
• All in One Seo
• Yoast
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17. Social Media
• Link from/to social media
• Have a profile picture
• Consider Dlvr.it to automate
• Link to Google Authorship
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18. Site Performance
(page load speed)
• Delete unnecessary plug-ins
• Fix Syntax errors – W3C Validation
• Update Deprecated HTML – Woorank.com
© 2013 Well Kept Wallet, LLC

19. Off – Page Optimization
& More
© 2013 Well Kept Wallet, LLC

20. Create a Sitemap
• For Wordpress use “XML Sitemaps”
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21. Authenticate with
Search Engines
• Authenticate Bing and Google
• For Wordpress use All In One SEO plug-in
© 2013 Well Kept Wallet, LLC

22. Set up Google
Analytics
• Track search queries to your site
• Track users pages per visit
• Visitor Duration on site
© 2013 Well Kept Wallet, LLC

23. Link Building
• Write guest posts for credible blogs
• Link love – Link to other bloggers
• Submit to credible blog directories:
- Technorat.com
- Wisebread.com
- PTMoney.com
© 2013 Well Kept Wallet, LLC

24. Quality Links
• High Pagerank
- Chrome Extension
• Domain Authority
• Page Authority
- Check at Moonsy.com
© 2013 Well Kept Wallet, LLC

25. What to stay away from with SEO
• Avoid using Flash
• Keyword stuffing
• Broken links
-Use Broken Link checker plug-in
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26. Q&A
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27. Resources Mentioned
Wellkeptwallet.com/seo101
© 2013 Well Kept Wallet, LLC