1. Resume
P.Bhaskra Reddy Ph.No – 08518-248029
# 103, R.R apartment Mobile - 9959022450
Nehru nagar
Kurnool , AP E-Mail-reddybhaskara@yahoo.co.in.,
Professional Experience:
April 2015-Till date- Divisional Manager- West. Pune. In charge of West division.
Dealing with Bulk Fert. Micronutrients & Organic Manures.
2014-15- Head – Retail operations (AP &KARANTAKA)-In charge of 300 Outlets of
Coromandel international Ltd.
2010-2014-Sr. Zonal Manager Kurnool, Coromandel
International Ltd. Handling Rayalaseesma region of A.P, Part of Tealangana & Part of
Karnataka. Job responsibilities includes Achieving budgeted Volumes of Fertilizers,
Water soluble fertilizers, Micronutrients, Pesticides and Zone profitabilty.Achieved
Turn over of Rs. 567 crore in 2011-12. Established 127 company owned retail outlets.
April 2008- 2010- Zonal Manager, Warangal, Coromandel International Ltd.
Handled telangana region. Established 60 company owned outlets.
October 2007- 2008: Zonal Manager, Coromandel International Ltd, Visakha
Patnam - Handled Coastal Andhra Pradesh.
April 2004- 2007: Regional Manager, Kolkata, Nagrajuna Fertilizers &Chemicals
Ltd- Handled state of West Bengal. Achieved Turnover of 160 crore In a single year
by selling Fertilisers,Pesticides, Water soluble fertilizers & Micro nutrients.
April 2003 -2004: Area Mangaer, Hyderabad, Nagarjuna Fertilizers & Chemicals
Ltd- Handled Tealgana region of Andhra Pradesh.
2002 - 2003: Area Manager, Nagarjuna Fertilizers & Chemicals Ltd, Siliguri, West
Bengal- Deputed For promoting Nagarjuna brand of pesticides On Tea Gardens.
1997 – 2002: Sr. Marketing Officer, Nagarjuna Fertilizers& Chemicals Ltd,
Cuddapah, Andhra Pradesh- Handled Fertilsers, pesticides & Water soluble fertilizes
2. 1995-1997: Marketing officer, Nagarjuna Fertilizers& Chemicals Ltd ,Anantapur,
Andhra Pradesh- Handled pesticides , fertilizers and Water soluble fertilizers
business.
1993-1995- Marketing officer, Nagarjuna Fertilizers ltd, Raipur, Chattisgarh-
Handled Cahttisgarh Region- Job responsibities includes selling of fertilsers and
pesticides. Introduced Nagrajuna brand of pesticides in Chattisgarh successfully.
Major activities taken:
As I started my carrier along with the inception of Nagarjuna Urea Plant, this has
provided me an opportunity to establish the Nagarjuna Urea Brand and agrochemicals in
Chattisgarh state.
Increased the dealer strength from 25 to 75 in Cuddapah territory during the period 1996-
2002.
Prepared fertigation schedules of Water soluble fertilizers on different crops Like
Banana, Citrus, pomegranate & Vegetable crops.
Appointed dealers in potential and interior markets of West Bengal & increased
strength from 55 to 175
Established the brands of Urea, Mahazinc (zinc-33%) on paddy & Multi-k (13-0-46-
foliar) on Potato in West Bengal.
Successfully introduced Calcium nitrate (15.5%N&19%Ca) of Yara International Ltd in
West Bengal and sold good volumes.
Successful introduced the Zinc EDTA and Boron (20%) in the vegetable growing
markets of West Bengal.
Increased Rail Head sales and saved 2.40 crore in logistic costs every year in West
Bengal.
Accomplishments:
Best marketing executive award in 1998-99 - Nellore Regional office
Best MO award in 1998-99 in organic fertilizers category.
Best Sales Performer Award again in 2002 for the sales made and increasing the
market share for the period 2001-02 in Cuddapah (A.P).
3. Achieved Turnover of Rs. 160 crore in Kolkata branch (2004-05), which is the
highest in comparison to any branch of the company.
Best Area Manager & best Area office award for the year 2004-2005 for saving 237
Lakhs in logistic costs & contributing 75 lakhs in Zinc products.
Cash award for the outstanding performance for the year 2005-2006.
All India best Regional Manager & Regional office award for the year 2006-2007 for
saving 240 lakhs in logistic costs and contributing 100 lakhs to the company in Zinc
& Specialty fertilizers.
Conducted 25 retailer meetings in the year 2006-07 to create awareness of specialty
fertilizers in West Bengal.
Best Zone award in 2010-11 & 2011-12
Achieved Highest Turnover pesticides in 2010-11 & 2011-12 In Kurnool zone
Established 127 company owned Retail outlets successfully.
Academic Qualification:
1990-92: Post Graduation in Agriculture, Department of Entomology, Banaras Hindu
University.
1986-90: Graduation in Agriculture, R.B.S College, and Agra University.
Other training Programs Attended:
In house training programs conducted by ASCI (Administrative Staff College of India) in
1994 & 2004
National institute of Sales Training Program in 1996.
Proficiency in other skills:
Working knowledge of Windows.
Training of People.
User of SAP.
Knowledge of pesticides & specialty fertilizers.
Personal information:
Date of Birth 01-06-1969
Marital Status- Married
Languages Known - Telugu, English, Hindi and Bengali
