WHAT DOES A MARKETING PLAN CONTAINS? tHIS PRESENTATION TELLS YOU EVERYTHING ABOUT MARKETING PLAN AND HOW TO HAVE A GOOD ONE

1. INTEGRITY IS THE ACE
it’s not a renewable resource
WHAT DOES A MARKETING
PLAN INCLUDE?
JEET PAREKH
IIT BHU

3. WHAT DOES A MARKETING
PLAN CONTAIN?

4. A MARKETING PLAN IS A
COMPREHENSIVE BLUEPRINT
WHICH OUTLINES AN
ORGANIZATION‘S
OVERALL MARKETING EFFORTS

5. IT’SPERSONAL
don’t let anyone tell you different

6. CHARACTERSTICSMORE OR LESS THE SAME.

7. MARKETINGPLAN
PRODUCT MANAGERS COME UP WITH A
FOR INDIVUAL PRODUCT LINE,BRAND OR
CUSTOMER GROUP

9. LIVEITin the way you workMARKETING PLAN
GIVES DIRECTION AND FOCUS FOR
A BRAND,PRODUCT OR COMPANY

11. MARKETING PLAN
MORE CUSTOMER AND
COMPETITOR
ORIENTED

12. THE BEST FIRM
IN CUSTOMER
SATISFACTION

13. 5 TO 50 PAGES

14. CRITERIAFORGOOD
MARKETINGPLAN

15. LOVEITenough to learn it
IS THE PLAN SIMPLE?

16. LOVEITenough to learn it
IS THE PLAN SIMPLE?
IS THE PLAN SPECIFIC?

17. LOVEITenough to learn it
IS THE PLAN SIMPLE?
IS THE PLAN SPECIFIC?
IS THE PLAN REALSITIC?

18. LOVEITenough to learn it
IS THE PLAN SIMPLE?
IS THE PLAN SPECIFIC?
IS THE PLAN REALSITIC?
IS THE PLAN COMPLETE?

19. THECUSTOMERIS
NOTALWAYSRIGHT

20. SETCLEAR
STANDARDS
‘be great’ doesn’t do it

21. CONTENTOFA
MARKETING PLAN

22. EXECUTIVE SUMMARY
ANDTABLEOFCONTENTS

23. SITUATION ANALYSIS
MARKET SUMMARY

24. SITUATION ANALYSIS
MARKET SUMMARY
MARKET DEMOGRAPHICS

25. SITUATION ANALYSIS
MARKET SUMMARY
MARKET DEMOGRAPHICS
MARKET NEEDS

26. SITUATION ANALYSIS
MARKET SUMMARY
MARKET DEMOGRAPHICS
MARKET NEEDS
MARKET TRENDS

27. SITUATION ANALYSIS
MARKET SUMMARY
MARKET DEMOGRAPHICS
MARKET NEEDS
MARKET TRENDS
MARKET GROWTH

28. SITUATION ANALYSIS
MARKET SUMMARY
MARKET DEMOGRAPHICS
MARKET NEEDS
MARKET TRENDS
MARKET GROWTH
SWOT ANALYSIS

29. SITUATION ANALYSIS
MARKET SUMMARY OFFERING
MARKET DEMOGRAPHICS
MARKET NEEDS
MARKET TRENDS
MARKET GROWTH
SWOT ANALYSIS

30. SITUATION ANALYSIS
MARKET SUMMARY OFFERING
MARKET DEMOGRAPHICS KEY SUCCESS FACTORS
MARKET NEEDS
MARKET TRENDS
MARKET GROWTH
SWOT ANALYSIS

31. SITUATION ANALYSIS
MARKET SUMMARY OFFERING
MARKET DEMOGRAPHICS KEY SUCCESS FACTORS
MARKET NEEDS COMPETION
MARKET TRENDS
MARKET GROWTH
SWOT ANALYSIS

32. SITUATION ANALYSIS
MARKET SUMMARY OFFERING
MARKET DEMOGRAPHICS KEY SUCCESS FACTORS
MARKET NEEDS COMPETION
MARKET TRENDS CRITICAL ISSUE
MARKET GROWTH
SWOT ANALYSIS

33. MARKETING STRATEGY

36. CASHFLOW
IS KING
you can’t breathe without air
HAVE
FINANCIAL
PROJECTIONS

37. HIREFOREQ
NOTPOLISH
they can always wear a suit
BETTER WORKFORCE TENDS
TO BETTER CONTROL AND
IMPLEMENTATION

38. ROLE OF
RELATIONSHIPS

39. TEACHTHESH#T OUT OF
MARKETINGRESEARCH
(That’sjobofamarketer)

43. CREDITS
http://www.slideshare.net/wrttnwrd/5-lessons-for-entrepreneurs?qid=8e63bcbb-5cf4-4462-b1b6-
ec709f9b3677&v=qf1&b=&from_search=1
CREDITS
http://www.slideshare.net/wrttnwrd/5-lessons-for-
entrepreneurs?qid=8e63bcbb-5cf4-4462-b1b6-
ec709f9b3677&v=qf1&b=&from_search=1
http://blog.marketo.com/wp-content/uploads/2013/11/Dreamforce-
2013-recap-marketing-lumascape.png
http://smallpdf.com/ppt-to-pdf
http://www.slideshare.net/naveedtaji/developing-marketing-strategies-
and-plans?next_slideshow=1
http://image.slidesharecdn.com/partnermarketingrecapv10-22-
131023140042-phpapp02/95/partner-and-marketing-recap-4-
638.jpg?cb=1382537148
And MANY MORE