This report explained regarding Video of Strategic Marketing in YouTube.

1. MASTER OF BUSINESS ADMINISTRATION (MBA)
STRATEGIC MARKETING
KPA1223
INDIVIDUAL ASSIGNMENT
(YOUTUBE VIDEO ON STRATEGIC MARKETING)
DR. R. JEGATHEESAN A/L Y. RAJADURAI ASSOC. PROF
NAME : ATEERA BT AHMAD DAHALAN
ID NO : KBB16011

2. VIDEO 1 – WHAT IS STRATEGIC MARKETING ?
UPLOADED BY STRATEGIC MARKETING CONSULTANTS
According to the video, Strategic Marketing has to do with marketing and advertising. It
related to things like awesome and creating incredible websites and special reports that won’t lull
people to sleep. When coming to Strategic Marketing, it involve the outside-of-the box
innovation which figuring out ways to not only think, but act-outside-the-box and sell products
and services in a way that cause people to salivate and stumble over themselves to do business
with us. The presenter explained that Strategic Marketing is a real-world innovation, making it
works like gang busters, and advertising to get people to take action. Strategic Marketing is a
part where business owners come together because they want their company, their products for
their services genuine superiority. Generally, Strategic Marketing is all about to learn how to
communicate with a power passion and precision.

3. As for my opinion, I believe that people have to concentrate more on the marketing and
advertising to ensure their strategic marketing will achieve success. People should create
something that will attract customer’s attention to their products and services. The marketing is
not only considered success after customer using their products or services, but also after the
customer get interested with the products and services. Strategic marketing is keep changing,
therefore people need to keep innovated in the advertising. People involved in Strategic
Marketing need to learn how to communicate in order to ensure that their business is keep on
developing.

4. VIDEO 2 – STRATEGIC MARKETING MANAGEMENT
UPLOADED BY THE UNIVERSITY OF CHICAGO
This video shows about the Executive Education program that will help people to
develop the necessary competitive advantage to excel in today’s business environment. It will
help to explain very complicating concepts in a very short period of time. According to one of
the participants, “everything I was experiencing in business today, I was learning refinements
about in the current case study”. Most people in the program have been doing marketing for
years and people would have transferred into a high-level responsibility in marketing. The people
in the program learn from each other and seeing how different industries do things, and enable
people to have new insights on wire housings people worked. What really important for this
program is the participants can learn from each other and they become long-term part to their
social and business network. This program is general about the strategic development of a
product and business.

5. As for my opinion, this is a very good program to educate businessman the exact way to
success in business. The program might be in a short term but bring benefits to the participant in
a long-term. The participants will have a bigger network connection since the people participate
in this program coming from a different background. All these participants may and may not
become their business partner. Therefore, this is one of the benefit that participant can get from
this program. Whatever they learn in class, that is definitely the same thing they had and will
experienced in their business and marketing.

6. VIDEO 3 – MARKETING STRATEGIES l MARKETING STRATEGY l MARKETING
PLAN l BUSINESS MARKETING
UPLOADED BY simply sell
This video is an advertising video that offer to help people to develop business by
providing consultation services. The presenter wants to help people to come out with winning
strategy which will help to sell products or services faster. According to the presenter,
advertising is not marketing. Therefore, business people need someone who understand
marketing, speaks marketing and business fluently, and someone who really understands the
business behind marketing. The presenters will help executives and establish business owners to
solve problems, make big improvements to the way company market products or services to
attract more customers and win more sales without trying so hard. Generally, this presenter
offers people to help building winning market strategy.

7. As for my opinion, I think that the presenter had thinks out box in order to success in his
business. He chooses to specialize in strategic marketing since he knows that many people are
looking for the correct way to success in their business. He studied about what the current steps
been taken by the businessman, and he explained what is wrong with their way. People will
eager to know about their mistakes that might contribute to their failure. The presenter make a
right choice to ensure that he can survives in the business. However, since the marketing is keep
on changing, he will have more and more competitors that will try hard to gain attention from
people to use their services. Therefore, the presenter need to think outside of the box and keep
doing innovation in his services so that his client will stay loyal with him.

8. VIDEO 4 – HOW TO WRITE A STRATEGIC MARKETING PLAN
UPLOADED BY GROWTHINK
This video shows how to write a strategic marketing plan according to 4Ps. It shows how to rate
the marketing plan section of your business and marketing plan, demonstrate how company will
penetrate the market with the product or services. The marketing plan includes product,
promotion, price and place. Products include product and service. This section should detail all
the features of the products, functions and attributes which include current and future products.
Products will focus primarily on short-to-intermediate term. Next section is promotions. These
include the activities that induce customer to buy the company’s products or services.
Promotions will include advertising, public relations, free samples, discounts, direct-mail,
telemarketing and also partnership. The next plan is price. Price is the price point of company’s
products and services. It provides rationale for pricing. The last plan is place or distribution. This
plan explains how the products or services will be delivered to customers.

9. As for my opinion, the presenter is doing a good job by explaining about the strategic
marketing plan of 4Ps. Even though the explanations might not be in full details, but the
presenter is explaining the most important part of each plan. These strategic marketing plans had
been widely used by people all around the world. By applying all these plans, it wills definitely
helping to develop business into something bigger and wider. However, this marketing plan may
need some improvement. Therefore, people need to keep being innovated to ensure their
business becoming bigger and bigger.

10. VIDEO 5 – STRATEGIC MARKETING MANAGEMENT VIDEO
UPLOADED BY STANDFORD GRADUATE SCHOOL OF BUSINESS
This video is basically about Stanford Graduate School of Business Strategic Marketing
Management program which can help people to stay competitive in the world of marketing since
it is changing. From the video, viewers may experience the innovative coursework, renowned
faculty, beautiful classroom space, global executive participants, and sunshine to see why
participants rave about Stanford GSB Executive Education programs. According to this video,
marketing is playing more and more of a central staged to success and failure of organizations.
This program helps to see the value of marketing in terms of both bottom and top-line growth.
One of the participants explained that this program gave a holistic framework to tackle every key
aspect of defining a marketing strategy. The most important and advantageous of this program is
they have broad mixed of people which not only coming from different continents but also
different industries.

11. As for my opinion, this program is almost similar to the program of The University of
Chicago. They might have some differences in their teaching facilities, ways of instruction,
different syllabus, but basically both programs are aimed to helps people to develop their
business in more educated ways. Both programs will definitely helping the participants to build a
connection among them to be used as their business partner or connection in the future. Other
than that, both programs focusing on the strategic marketing that plays important role in deciding
the future of their products and services. Both programs will help participants to understand in
details about their business from the ways of their started their products or services until the way
they should treat their employees.

12. REFERENCES
1. https://www.youtube.com/watch?v=1DLVy0nV5jE
2. https://www.youtube.com/watch?v=JfUmTwXHBVA
3. https://www.youtube.com/watch?v=IQg4N01nITc
4. https://www.youtube.com/watch?v=-ul65NjOMzo
5. https://www.youtube.com/watch?v=nTesOQH8iNw