1. contentMARKETING
for STARTUPS
Anshul Motwani | Founder & CEO

2. content
marketing
Marketing is
expensive exercise
25%
Avrg. revenue
spent on marketing
Visualizing is a
challenge for the
customer
Lack of
DIFFERENCIATION
Providing customer experience:
Non innovative & expensive
examples of few startups

3. starting
younga flying start

4. a breaking
experimentall in one week
40Million
hits on VIDEO
200000New FANS on Facebook
150Million
NEWSFEED
WOWFASTEST growing page
on Facebook
30000Comments on Facebook

5. beauty &
brainsa strategic example

6. gorgeous
startwhat NYKAA did?

7. beautiful
impactand continues
123KFollowers on INSTAGRAM
1.3MLIKES on Facebook page
10.8KTWITTER followers
47KYOUTUBE followers

8. what do we
learn?get users on front seat & solve their problems

9. B2B
startupnot for B2C only

10. insightful
& actionableusing impacting content

11. what do we
learn?drive education

12. what do we
learn?build relationships based on trust

13. what do we
learn?transparency brings in familiarity & credibility

14. what is
content marketing
for target audience
goal of which is to
drive business
Create, publish &
distribute content
understanding the concept
A marketing process

15. why content
marketing ?
becauseADVERTISING
WORKS

16. why content
marketing ?
becauseADVERTISING
WORKS

17. why content
marketing ?
becauseADVERTISING
WORKS

18. why content
marketing ?
BECAUSE
IT WORKS!

19. it SAVES
money
You’re done: Blog starts to rank & you get more leads/month
USE PPC TO GENERATE LEADS
Bid on content marketing for $0.25 a click
Month end=1000 leads for $2500
Next month $2500…Next $2500… it continues
1 BLOG > 100 VISITORS > 2 LEADS

20. how to do
content marketing
Start with a content
marketing strategy

21. define
marketing goals
Traffic
Sales
Awareness
Retention

22. who do you
need to reach ?

23. where is this
target group on web ?

24. who & whatinfluences your target group ?

25. what
experiencewill earn the impact you need

26. better
ROIwill this have better impact than other mediums?

27. your
checklistget these right
marketing goal(s)
target customer
marketing channels
influencers
experience to deliver
ROI comparision

28. how to do
content marketing
Execution of content
marketing strategy

29. crafting mission
& brand statement
“we talk a lot about telling great stories &
create a ‘better content ecosystem’ instead of
polluting the web with mediocrity”

30. identify
story type

31. identify
content topics
SMALL
BUSINESS
Strategies to grow
and manage
business for
Startups/SMEs
FREELANCERS
Strategies to market
Freelance business
in India, start
freelancing etc.
ACCOUNTS
PAYABLE
Education & best
practices on
Invoicing &
accounts payable.
VOICES
Thought leadership,
opinions &
perspectives from
the company
learnings.

32. building an
editorial calendar
AUTHOR
INTENDED
AUDIENCE
FORMAT /
TYPE
TOPIC
DUE DATE
URL
KEYWORDS
PUBLISH
DATE

33. team
delivery
Startup, 1 man army, little-to-
no content marketing budget
Mid size, big team, dedicated content &
marketing budget

34. team
delivery
Large marketing team, some content budget
Another quick
alternative:
FREELANCERS

35. the content
team
Content Team
Convert & CloseStrategic Head
Attract Attract Attract Attract
Freelance
Blogger
Freelance
Blogger
Freelance
Designer
Freelance
Photographer

36. your
checklistget these right
Crafting a Brand Mission
Identify Story Types
Identify Story Topics
Building Editorial Calendar
Staffing Team
Analyse and Iterate

37. some tools
to use
CMS
ANALYTICS
PROJECT MANAGEMENT SOFTWARE
DESIGN SOFTWARE

38. no vicious
circle

39. know &
moreFor details write to
hello@wittypen.com
wittypen.com/blog
experience