Main takeaways: - Exploring the unique user types and needs for Health Tech products - Leveraging user research to obtain un-obvious insights - Approaches for navigating UX design constraints through examples

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Webinar: How to Approach UX for
HealthTech Products by Samsung PM

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6. Anu Ramakrishnan
Product Manager
How to approach UX for Health Tech Products
as a PM

7. places I’ve worked atalumnus of why health tech?
innovation hub
unique challenges
learning opportunities
save lives

8. product management
in health tech
coming up…
the health tech
industry
UX strategies:
the good, the bad &
the ugly!

9. health tech
what is health tech?
“use of technology to improve delivery & consumption of care”
hospitals & practitioners
consumer products & services
pharmaceuticals
insurance
8 Trillion 22% CAGR
5-yr growth rate
for digital
health
behavioral, regulatory,
policy
adoption drivers
wearables & IoT
medical devices
sensors
US healthcare industry
...ever expanding!

10. what does it take to build high-value,
successful digital health products?
PM in health
tech

11. technologyusers
go-to-market
quality
regulations
interoperability
usability
(user error)
outcomes
direct to consumers vs
enterprise
unique
product
considerations
user types &
personas
who’s paying
(reimbursements)
PM in health
tech

12. user research
voice of customer
(VOC)
analytics
clinical needs
FDA design
controls
product
integrations
engineering
constraints
social currency
health b2b/b2c general consumer tech
b2c
typical UX Inputs for health tech products…
UX strategies

13. who are our
users?
product
considerations
what are their
needs?
UX strategies

14. who are our
users?
patients
product
considerations
what are their
needs?
physicians
medical staff
other specialists
(internal & external)
UX strategies

15. who are our
users?
patients
product
considerations
what are their
needs?
physicians
medical staff
other specialists
(internal & external)
UX strategies

16. health tech products often cater to the elderly demographic
why it matters :
more prevalence of disease conditions
challenges with access to healthcare
who :
silent generation (age 75+)
baby boomers (age 56+)
population(inmillions)
60+ years
80+ years
growing demographic
UX strategies

17. elderly demographic: personas & insights
Bill Martin
retired postal worker
78 yrs
eats bacon & pork belly everyday
portsmouth, NH
uses a walker
recently underwent CABG
(coronary artery bypass surgery)
medicare insurance
UX strategies

18. elderly demographic: personas & insights
Bill Martin
retired postal worker
78 yrs
eats bacon & pork belly everyday
portsmouth, NH
uses a walker
recently underwent CABG
(coronary artery bypass surgery)
medicare insurance
Vlad Smirnov
retired IT professional,
trades stocks at home full-time
Austin, TX
uses iPhone to monitor stocks on the go
suffers from COPD
private insurance
63 yrs
smoker
UX strategies

19. elderly demographic: personas & insights
Bill Martin Vlad Smirnov
difficult to break habits
doctor >>> app
UX considerations:
Increasing physician
touchpoints within the app
(Video chats, personalized
messages or nudges)
Relatively self-motivated
Wants timely & detailed info
on his health and progress
UX considerations:
Detailed dashboards
indicating progress
Haptics and notifications
when information is available
UX strategies

20. Design principles & considerations for the elderly
large font size
text >>>
icons/symbols/colors
compatibility with
assistive technologies
higher contrast ratios
Consistency on
interactive modules
clear navigation
indicators
High error tolerance
reduce timed actions
Reduce triggers unless
really necessary
clarity repetition
least effort
stability
UX strategies

21. who are our
users?
patients
physicians
product
considerations
simple & clear UI, text > icons
notify but not alarm
what are their
needs?
easy to use
behavioral change
through physician
touchpoints & data
effective motivations
medical staff
other specialists
(internal & external)
UX strategies

22. who are our
users?
patients
physicians
product
considerations
simple & clear UI, text > icons
notify but not alarm
short learning curve
performance, clinical evidence
what are their
needs?
effective motivations
clinical efficacy
low costs, high outcomes reimbursement
meeting regulatory standards
medical staff
other specialists
(internal & external)
easy to use
behavioral change
through physician
touchpoints & data
UX strategies

23. who are our
users?
patients
physicians
medical staff
other specialists
(internal & external)
product
considerations
simple & clear UI, text > icons
notify but not alarm
performance, clinical evidence
what are their
needs?
effective motivations
reimbursement
meeting regulatory standards
reduce workflow burden
create value for patient &
physician
efficiency
&
fewer steps, low error rate
effective training
easy to use
behavioral change
through physician
touchpoints & data
short learning curve
clinical efficacy
low costs, high outcomes
UX strategies

24. UX testing & research approaches
seeking test subjects that meet demographic & health specs is HARD!
…caution while using ”proxies” – misleading feedback
some approaches to reach the right audience
“quick & dirty”: find research subjects in their natural habitats
if you have the time & $$$: Consider a ”Customer Advisory Board”
UX strategies

25. Thank you!

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