Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Define Your Product Roadmap by Dan Olsen

3,262 views

Published on

I gave this talk at the B2B Growth Marketing Conference on June 29, 2107. In it, I share a framework for defining your product strategy and a process for how to create your product roadmap.

Published in: Business
  • Ripley's Believe It Or Not Investigated Him After His 5th Win...(unreal story inside)  https://tinyurl.com/t2onem4
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

How to Define Your Product Roadmap by Dan Olsen

  1. 1. How To Define Your Product Roadmap! Dan Olsen June 29, 2017!
  2. 2. does your company have! a product roadmap?!
  3. 3. does your company have! a product roadmap?! do you feel good about your company’s! product roadmap?!
  4. 4. n  Book giveaway on Twi.er n  Tweet: include @danolsen n  Photos of slides are great n  Hashtags #growth #prodmgmt That’s Why I Wrote Copyright © 2017 @danolsen
  5. 5. why do so few companies have a good product roadmap?!
  6. 6. why do so few companies have a good product roadmap?! two main reasons:! •  Focus on the short term! •  Lack of a good framework!
  7. 7. What is a Product Roadmap? n  Your plan for what you need to do to win n  Informed by compeLLve analysis n  Looks at long-term vs. short-term n  Big picture: large rocks vs. sand Copyright © 2017 @danolsen
  8. 8. Copyright © 2017 @danolsen
  9. 9. Copyright © 2017 @danolsen
  10. 10. What is a Product Roadmap? n  Your plan for what you need to do to win n  Informed by compeLLve analysis n  Looking at long-term vs. short-term n  Big picture: large rocks vs. sand n  The implementaLon of your strategy Copyright © 2017 @danolsen
  11. 11. Kano Model Copyright © 2017 @danolsen
  12. 12. Kano Model Need not met Need fully met Copyright © 2017 @danolsen
  13. 13. Kano Model User SaLsfacLon User DissaLsfacLon Performance (more is be.er) Delighter (wow) Need not met Need fully met Must Have Needs & features migrate over Lme Copyright © 2017 @danolsen
  14. 14. Product Strategy Grid Step 1: List customer benefits, one per row Must Have Benefit 1 Performance Benefit 1 Performance Benefit 2 Performance Benefit 3 Delighter Benefit 1 Delighter Benefit 2 Copyright © 2017 @danolsen
  15. 15. Product Strategy Grid Step 2: Add compeLtors, one per column Compe&tor A Compe&tor B You Must Have Benefit 1 Performance Benefit 1 Performance Benefit 2 Performance Benefit 3 Delighter Benefit 1 Delighter Benefit 2 Copyright © 2017 @danolsen
  16. 16. Product Strategy Grid Step 3: Rate your compeLtors Compe&tor A Compe&tor B You Must Have Benefit 1 Y Y Performance Benefit 1 High Low Performance Benefit 2 Low High Performance Benefit 3 Med Med Delighter Benefit 1 Y - Delighter Benefit 2 - - Copyright © 2017 @danolsen
  17. 17. Step 4: Define Your Product Strategy Compe&tor A Compe&tor B You Must Have Benefit 1 Y Y Performance Benefit 1 High Low Performance Benefit 2 Low High Performance Benefit 3 Med Med Delighter Benefit 1 Y - Delighter Benefit 2 - - Copyright © 2017 @danolsen n  Which user benefits are you providing? n  How will you be be.er than compeLtors?
  18. 18. n  Which user benefits are you providing? n  How will you be be.er than compeLtors? Compe&tor A Compe&tor B You Must Have Benefit 1 Y Y Y Performance Benefit 1 High Low Med Performance Benefit 2 Low High Low Performance Benefit 3 Med Med High Delighter Benefit 1 Y - - Delighter Benefit 2 - - Y Copyright © 2017 @danolsen Step 4: Define Your Product Strategy
  19. 19. “People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. InnovaLon is saying no to 1,000 things.” - Steve Jobs strategy means saying no!
  20. 20. How to Create a Roadmap 1.  Define Lmeframe for roadmap (e.g., 18 months) 2.  IdenLfy themes (from product strategy) Copyright © 2017 @danolsen
  21. 21. Roadmap Template Theme 1 Theme 2 Theme 3 ... Time Copyright © 2017 @danolsen
  22. 22. How to Create a Roadmap 1.  Define Lmeframe for roadmap (e.g., 18 months) 2.  IdenLfy themes (from product strategy) 3.  For each theme: n  IdenLfy highest priority feature ideas n  Break them down into chunks n  Determine the sequencing of the chunks Copyright © 2017 @danolsen
  23. 23. How to Create a Roadmap 1.  Define Lmeframe for roadmap (e.g., 18 months) 2.  IdenLfy themes (from product strategy) 3.  For each theme: n  IdenLfy highest priority feature ideas n  Break them down into chunks n  Determine the sequencing of the chunks 4.  EsLmate the Lme required to build each chunk Copyright © 2017 @danolsen
  24. 24. How to Create a Roadmap 1.  Define Lmeframe for roadmap (e.g., 18 months) 2.  IdenLfy themes (from product strategy) 3.  For each theme: n  IdenLfy highest priority feature ideas n  Break them down into chunks n  Determine the sequencing of the chunks 4.  EsLmate the Lme required to build each chunk 5.  PosiLon each chunk on the Lmeline in order Copyright © 2017 @danolsen
  25. 25. Roadmap Template Theme 1 Theme 2 Theme 3 ... Feature chunk 1.1 Feature chunk 1.2 Feature chunk 1.3 Feature chunk 2.1 Feature chunk 2.2 Feature chunk 3.1 Feature chunk 3.2 Feature chunk 3.3 Feature chunk 3.4 Time Copyright © 2017 @danolsen
  26. 26. Roadmap Example n  Product was similar to Yammer or Cha.er n  Timeframe: Q4 n  Themes: 1.  Enable Users to Communicate Be.er 2.  Improve UI & Usability 3.  Be.er & More Dynamic Content Copyright © 2017 @danolsen
  27. 27. Theme: Enable Users to Communicate Be.er n  Knew we wanted to build Groups funcLonality n  We broke down how to get there n  Feature chunks: n  1-to-many communicaLon n  Ability to define and save subsets of users n  Discussion boards n  Groups Copyright © 2017 @danolsen
  28. 28. 1. Enable Users to Communicate Better 2. Improve UI & Usability 3. Better & More Dynamic Content 1-to-many: Ability to select multiple users Ability to define subsets of users Discussion Boards -Public -Private Groups -Public -Private CSS cleanup Header & Global Nav cleanup Gallery UI cleanup Profile cleanup & extensibility Messaging UI cleanup Photos: Blogs: Link to mine Links to my favorites More & bigger Links to most popular Write posts Q4 Product Roadmap
  29. 29. Product Roadmap Summary n  Think about long-term and big rocks n  Use Kano model to: n Analyze your compeLtors n Define your product strategy n  IdenLfy your roadmap Lmeframe & themes n  For each theme, determine feature chunks and sequencing n  Execute on your roadmap è #Win! Copyright © 2017 @danolsen
  30. 30. “How to Use Analy&cs to Op&mize Your Product and Business” June 27th at Intuit, Mountain View hJp://meetup.com/lean-product
  31. 31. Questions?! @danolsen h.p://dan-olsen.com dan@olsensoluLons.com I’ll contact the lucky book winner on Twi.er

×