comparitive analysis of two leading multiplexes

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  • hi can u send some survey question for multiplexes
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  • Hi Prerna,

    good presentation... Could u give detail as in the sample size, profile etc.

    thanks,

    Vinit my6260@gmail.com
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comparitive analysis of two leading multiplexes

  1. 1. A Comparative Study on the Strategies Adopted by Cinema Theatres, for the Movies they Screen
  2. 2. Objectives: <ul><li>To compare the strategies adopted by PVR and WAVE cinemas. </li></ul><ul><li>To study the behavior of cinegoers of different age groups. </li></ul><ul><li>To study the factors affecting the choice of the respondents of different age groups. </li></ul>
  3. 3. PVR Cinemas <ul><li>Largest cinema chain in India. </li></ul><ul><li>Began its commercial operations in June 1997. </li></ul><ul><li>Launched India’s first multiplex. </li></ul><ul><li>First to launch India’s biggest 11 screen multiplex at PVR Bangalore. </li></ul><ul><li>First to have a fully digital multiplex at PVR Ambience Mall, Gurgaon. </li></ul><ul><li>First to introduce THX. </li></ul><ul><li>First to offer mobile, computerized & online ticketing. </li></ul><ul><li>Entered the production business by launching PVR Pictures. </li></ul><ul><li>101 screens in 25 multiplexes across India, with 37 screens and 13 multiplexes in Delhi and NCR. </li></ul>
  4. 4. WAVE Cinemas <ul><li>One of the quality cinema exhibitors in India. </li></ul><ul><li>Began its commercial operations in September 2003, as a part of the Chadha Group. </li></ul><ul><li>Penetrates the untapped raw territories of UP and Punjab. </li></ul><ul><li>Carries its distribution business in a partnership with Ginni Arts. </li></ul>
  5. 5. Booking tickets is no more painstaking…
  6. 9. PVR v/s WAVE
  7. 10. v/s
  8. 11. Popularity as a brand
  9. 12. Popularity as a Brand
  10. 13. Location of cinema theatre
  11. 14. Location of cinema theatre
  12. 15. Frequency of Watching Movies at a Particular Cinema Theatre
  13. 16. Frequency of Watching Movies at a Particular Cinema Theatre
  14. 17. Pocket Friendliness
  15. 18. Pocket Friendliness
  16. 19. Technology
  17. 20. Technology
  18. 21. Service Variety
  19. 22. Service Variety
  20. 23. The “ Platinum Lounge ” concept
  21. 24. The “ Platinum Lounge ” concept
  22. 25. Promotion Strategies
  23. 26. Promotion Strategies
  24. 27. Value for Price Paid
  25. 28. Value for Price Paid
  26. 29. CONCLUSION <ul><li>Customers in the age group of 10-16 yrs and 17-23 yrs favor PVR cinemas. </li></ul><ul><li>Prime factor governing the popularity of PVR cinemas -“hand to mouth pocket money”. </li></ul><ul><li>Unaware of factors like promotion strategies and technology. </li></ul><ul><li>People feel attached to Priya and PVR after so many years- Brand Loyalty. </li></ul>
  27. 30. <ul><li>English movies not happening at WAVES for customers in the age group of 24-30 yrs. </li></ul><ul><li>Whereas, PVR serves customers of both kinds of customers. </li></ul><ul><li>Brand is not a problem with customers in the age group of 31yrs and above. </li></ul>
  28. 31. RECOMMENDATIONS <ul><li>Customer tastes and preferences are very dynamic and unpredictable in nature. </li></ul><ul><li>WAVES may pose threat to PVR collections. </li></ul><ul><li>PVR should take more frequent initiatives to advertise and promote itself. </li></ul><ul><li>WAVES cineplexes get down! </li></ul><ul><li>- Reduce prices to attract the major chunk of cinegoers, i.e. Customers in the age group of 10-16 yrs and 17-23 yrs </li></ul><ul><li>WAVES, Improve the technology! </li></ul>

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