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A Comparative Study on the Strategies Adopted by Cinema Theatres, for the Movies they Screen
Objectives: ,[object Object],[object Object],[object Object]
PVR Cinemas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WAVE Cinemas ,[object Object],[object Object],[object Object],[object Object]
Booking tickets is no more painstaking…
 
 
 
PVR v/s WAVE
v/s
Popularity as a brand
Popularity as a Brand
Location of cinema theatre
Location of cinema theatre
Frequency of Watching Movies  at  a Particular Cinema Theatre
Frequency of Watching Movies  at  a Particular Cinema Theatre
Pocket Friendliness
Pocket Friendliness
Technology
Technology
Service Variety
Service Variety
The “ Platinum Lounge ” concept
The “ Platinum Lounge ” concept
Promotion Strategies
Promotion Strategies
Value for Price Paid
Value for Price Paid
CONCLUSION ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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comparitive analysis of two leading multiplexes