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Pvr multiplexes manendra


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Pvr multiplexes manendra

  1. 1. MOVIES MASTI MAGIC<br />" Movies First "<br />
  2. 2. Presented By-<br />ManendraShukla<br />
  3. 3. Entertainment is an activity designed to give people a diversion. It is usually conducted in one's free time<br />‘<br />
  4. 4. Sultan Of India‘s Multiplexes<br />Ajay Bijli<br />Chairman AND Managing Director, <br />PVR Ltd.<br />
  5. 5. The following persons constitute the Board of Directors: <br />Mr. Ajay Bijli (Chairman cum Managing Director, Whole Time Director)<br />Mr. Sanjeev Kumar (Joint Managing Director)<br />Mr. Sumit Chandwani (Independent Director)<br />Mr. Vikram Bakshi (Independent Director)<br />Mr. Sanjay Khanna (Independent Director)<br />Mr. Ravi K. Sinha (Independent Director)<br /> <br />
  6. 6. VISION & MISSION<br /> VISION :- To remain India' most premium and most preferred Retail Entertainment Company.<br />MISSION :- To dazzle and delight the best patron<br />By giving the best entertainment experience, everywhere, everytime<br />
  7. 7. HISTORY (Once Upon a Time ………………)<br />March 1974, PEPL Started with single screen cinema hall.<br /> 1990, A set back to businesses of Cinema Halls.<br /> November 1994, joint venture agreement executed between<br /> Village road show Ltd australia and PEPL <br /> Renovation of Priya Theatre (PEPL) at a cost of Rs. 4 Million.<br /> April 1995, PEPL Joint Venture with Village Roadshow Ltd.<br /> (VRL), forming PVRL (Priya Village Roadshow Ltd.)<br /> Inscription of PVR ‘Movies First‘ Logo.<br />
  8. 8. HISTORY (Once Upon a Time ………………)<br />The Company was incorporated on April 26, 1995 under the Companies Act as Priya Village Roadshow Limited .<br />On June 28, 2002 the name of the Company was changed from Priya Village Roadshow Limited to PVR Limited. <br />
  9. 9. JOURNEY OF PVR………<br />
  10. 10. PVR - the key points that attracted them to open retail chains in India, are -<br />World class acoustics <br />State-of-the-art projector and its allied technology<br />Online ticket booking facility <br />Snacks outlets serving Indian and international food items <br />Special meals and mini meals are on offer on weekends<br />Environment friendly arrangements<br />Highly secured entertainment zone & Spacious parking lot <br />Different classes of comfortable seating arrangements are offered<br />
  11. 11. Some facts about entertainment business…… (OBSERVATION BY CEO)<br />It has been observed that during a recession, spend on entertainment actually increases.<br /> A series of factors –<br /><ul><li>Indian premier league
  12. 12. Terror attacks
  13. 13. Lack of good films </li></ul>But in spite of that Recession, strike provide hope to single screen theatres.<br />
  14. 14. LUXURY & TECHNOLOGY<br /> (Sit back, Relax & Enjoy)<br />
  15. 15. The Magic of 3 way Surround Sound - Real Life Sound Effects.<br />Xenon Technology - The way for State of Art Projection<br />Unobstructed Viewing - Hurdle Less Viewing <br />Convenience to Comfort, Generous Legroom to Flexibility <br /> - All in one Seat.<br />
  16. 16. AWARDS AND RECOGNITIONS (The Desire Never Ends)<br />
  17. 17. Highest Box Office Collections in INDIA for 5Consecutive Yrs.<br /> “The Theatre World Newsmaker of the Year” Award for 2003.<br /> “Retailer of the Year”- 2005<br /> “Franchise Award” - 2005<br />
  18. 18. STRATEGIES <br />(To be a Leader)<br />
  19. 19. First to Introduce the Concept of Multiplexes in INDIA <br /> – First Movers Advantage<br />Joint Venture with Foreign Company for its Multiplex Business<br /> – Technological Benefit <br />Efficient Implication of Online & Mobile based Booking <br /> – Reengineering Approach <br />
  20. 20. First ever acceptance of Credit Cards for Movie Tickets <br /> – Moving with Era<br />Only Loyalty Program for Movie Buffs <br /> – Retaining Customers<br />Monthly Magazines for Latest Movie Updates<br /> - Bridging the Comm. Gap<br />
  21. 21. Drivers <br />
  22. 22. Marketing<br />
  23. 23. Product<br />PVR Cinemas, one of the leading cinema chains in the country with over 108 screens in 26 different cinemas spread across multiple locations.<br />State of the Art Technology that enhances the whole experience of watching a movie -the great picture quality, sound system etc.<br />
  24. 24. What You Get<br />The bright red colors in the interiors to glittering gold in the foyer.<br />Comfortable seats with more leg-room.<br />Refreshments serving staffs in the theatre itself.<br />High Class audio-visual quality.<br />
  25. 25. Price……<br />One of the most important factors for Brand Loyalty.<br />PVR offers “HIGH PRICE discrimination” for<br />various segments of its customers.<br />In addition it has come up variety of schemes.<br />
  26. 26. Price……<br />Flagship Product<br />Price ranges between 100-200 Rs.<br />Excellent viewing value to middle market audience.<br />
  27. 27. Price……<br />PVR Premiere screens, which would be high end luxury screens with an ATP beyond Rs200.<br />Middle upper market and premium location in metros.<br />
  28. 28. Price……<br />PVR Talkies which have an ATP below Rs 100.<br />Aimed at value conscious market in tier 2 towns.<br />
  29. 29. Price……<br />Gold class have Price over Rs 500 in Metros<br />
  30. 30. Price……<br />Movie tickets cost 12-40% cheaper now.<br />PVR Cinemas has dropped prices for shows screened before 1 pm to as low as Rs 50-100, depending on properties.<br />Its tickets were earlier priced between Rs<br />80 and Rs 150.<br />
  31. 31. Places………………..<br />Availability at the right place, at the right time, in the right quantities…<br />
  32. 32. Places………………..<br />26 cinemas with a total of 108 screens<br />Entertained over 18 million moviegoers in 2007-2008<br />PVR additionally plans to invest Rs 300-400 crore to<br />open 250 screens by 2010.<br />- Maiden Mall, Amritsar (5 screens)<br />- Ampa Mall, Chennai (7 screens)<br />- Odeon, Ghatkopar, Mumbai (4 screens)<br />
  33. 33. Promotion….<br />
  34. 34. “VISA PVR Offer”<br />PVR customers who use<br />Visa Platinum, Visa Signature or Visa Gold cards who buy cinema tickets through<br /><br />You will receive one free ticket out of every two tickets<br />Purchased.<br />
  36. 36. MEMBER’S ZONE<br />
  37. 37. Online Movie Booking Websites<br /><ul><li> PVR Cinemas
  38. 38. Book Eazy
  39. 39. Kyazoonga
  40. 40.
  41. 41. I
  42. 42.</li></li></ul><li>Multiplexes dress up for parties<br />Where’s the party tonight? ??<br />-At A MOVIE HALL !!!!!!!!!!!!!!!!<br />Multiplex chains are now positioning their luxury<br />format lounges as a place where “MOVIE BUFFs” can<br />enjoy a get-together and also watch a movie.<br />
  43. 43. Delhi-based PVR Cinemas offers their 36-seater Gold class auditoriums for private parties. <br />The ticket price per seat range between Rs 300-500. <br />“We are offering private party packages at our luxury auditoriums for movie-goers. <br />Besides corporate, the concept is a huge hit with celebrities,” says GautamDatta, VPmarketing, PVR Cinemas.<br />
  44. 44. Why other 3 p’s ???<br />Process.<br />Physical evidence.<br />People.<br />
  45. 45. PROCESS……<br />
  46. 46.
  47. 47. Physical evidence….<br />Aim<br />“Tangibilize the intangible”<br />
  48. 48. Physical evidence….<br />Place<br />People<br />Equipment<br />Communication material<br />Symbols<br />Price<br />
  49. 49. Customer-value proposition<br />Service - Produced and consumed simultaneously<br />The major elements of physical evidence physical<br />environment,<br />.<br />
  50. 50. The important benefits offered by physical evidence Are<br />Increased employee productivity<br />Creation of good impression among customers<br />Increased credibility of the service provider<br />Differentiation from competitors<br />Effective management of service quality and repositioning of services<br />
  51. 51. ANALYSIS <br /> (Power Within)<br />
  52. 52. STRENGHTS<br />Largest Multiplex Operator in India<br />First Mover Advantage<br />WEAKNESSES<br />Lackness of initiation to advertise and promotion itself <br />Lack of Good films<br />Video Piracy<br />
  53. 53. OPPORTUNITIES<br />Growing Business<br />Film Distribution<br />Franchising<br />THREATS<br />Increasing Competition<br />Govt. Regulations<br />
  54. 54. CSR INITIATIVES<br />
  55. 55. In order to highlight issues like global warming, climate change, pollution, health and to reinforce the importance of conservation of environment in the surroundings, PVR Nest launched a 15-day campaign to generate public consciousness and actions on the above.<br />'Green Films' <br />PVR NEST<br />
  56. 56. PVR has tied up with National Geographic for the screening of these non-commercial films and the target audience is school children.<br />Cineart<br />PVR Nest, focuses on disadvantaged urban children and the deteriorating urban model. The multiplex chain also conferred the “Childscapes Award For Excellence” to motivate ordinary lives for their contribution in developing the Childscapes community model. <br />
  57. 57. There is more to PVR’s SR programme. Like, the chain is celebrating a green year. “With the emergence of Nest and its activities, we will dedicate the year in developing...<br />
  58. 58. Finance<br />Finance<br />
  59. 59. Annual Income Statement ---------In Millions of Rupee -----<br />
  60. 60. BALANCE SHEET OF PVR LTD. ---------------------------- RS. IN MILLION<br />
  61. 61. BALANCE SHEET OF PVR LTD. ---------------------------- RS. IN MILLION<br />
  62. 62. CASH FLOW OF PVR LTD. ---------------------------- RS. IN MILLION<br />
  63. 63. RATIO OF PVR LTD.<br />
  64. 64. MORALE OF THE STORY<br /><ul><li> Evolving along with emerging changes through efficient utilization of available </li></ul> resources, thus maintaining sustainability<br /><ul><li> Acting proactively by enhancing </li></ul> capabilities to fulfill the future needs.<br /><ul><li>“To forge dauntlessly ahead into the future, to do what was not done before and to succeed" </li></li></ul><li>REFERENCES<br /><ul><li>
  65. 65. Journal : Business India
  66. 66.
  67. 67.
  68. 68.
  69. 69.</li></li></ul><li>THANK YOU<br />