Proper audience targeting <ul><li>What should be our target audience--Males, females or both? Why? What are the criteria o...
Successful Positioning <ul><li>What values we have found out from the movie based on which we can develop our positioning ...
Successful Positioning (Contd.) <ul><li>The survival and success of most independent films are predominantly dependent upo...
Positioning examples <ul><li>Mr Jones launch in France with a new positioning </li></ul><ul><li>US domestic positioning : ...
Effective targeting <ul><li>Which cinema halls to release </li></ul><ul><li>Which media to hit the target and how effectiv...
Evaluating the potential <ul><li>How potential the movie is and what kind of profit it can bring in and what kind of promo...
Core Promotional Tools and their media presence <ul><li>What should be our core promotional tools? Posters, promos. </li><...
Core Promotional Tools and their media presence (Contd.) <ul><li>In case of promos, what media should it hit? here media p...
A striking radio campaign? <ul><li>This is the medium where we can actually have a real go with our movie.  </li></ul><ul>...
A striking radio campaign? (Contd.) <ul><li>Can we make an arrangement with some radio shows where the RJs , in between th...
Alternative Promotional Channels? <ul><li>Is there any alternative promotional channels that we can use? </li></ul><ul><li...
Alternative Promotional Channels? <ul><li>We can also have our leaflets distributed and posters exposed to in the famous n...
Alternative Promotional Channels? <ul><li>Can we approach product manufacturers, service providers, restaurant and fast-fo...
Alternative Promotional Channels? <ul><li>Can we integrate the authority of the cinema halls that will run our movie, the ...
A Penetrative Trailer or Promo <ul><li>Answering the following questions probably can help us in developing a highly effec...
A Penetrative Trailer or Promo <ul><li>Where and when will we run this trailer-- </li></ul><ul><li>a) before some films at...
THE END <ul><li>THANK YOU FOR YOUR ATTENTION </li></ul>
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Cinema

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Cinema

  1. 1. Proper audience targeting <ul><li>What should be our target audience--Males, females or both? Why? What are the criteria of the film what are the key basic factors that will predominantly influence us to select or refine our target audience? </li></ul>
  2. 2. Successful Positioning <ul><li>What values we have found out from the movie based on which we can develop our positioning strategy? </li></ul><ul><li>Is there anything unique to our movie that can play as hooks for our films. A good selling point for a film or any other product for that matter is known as a marketing “hook.” Hooks are exploitable elements, aspects associated with the production that can attract the target audience. Hooks take many forms – a person, place, thing, action or idea. </li></ul>
  3. 3. Successful Positioning (Contd.) <ul><li>The survival and success of most independent films are predominantly dependent upon realizing the proper hook to use in the promotional campaign. In our case we need to find out what is the single most-promotable element of our film or that will attract our target audience? </li></ul>
  4. 4. Positioning examples <ul><li>Mr Jones launch in France with a new positioning </li></ul><ul><li>US domestic positioning : the dramatic love story between a maniaco-depressive patient and its psychiatrist starring Richard Gere and Lena Olin Domestic flop </li></ul><ul><li>the french approach : Mr Jones is a feel good movie with R Gere as the irresistible seducer of all women capable of the wildest creative acts N° 1 Box Office </li></ul>
  5. 5. Effective targeting <ul><li>Which cinema halls to release </li></ul><ul><li>Which media to hit the target and how effectively the target can be made aware of the movie. </li></ul><ul><li>The right media associates/partners. </li></ul>
  6. 6. Evaluating the potential <ul><li>How potential the movie is and what kind of profit it can bring in and what kind of promotional budget should be allocated to make sure the estimated profit is achieved? </li></ul>
  7. 7. Core Promotional Tools and their media presence <ul><li>What should be our core promotional tools? Posters, promos. </li></ul><ul><li>In case of posters, which area should the posters cover and how frequently the posters should be exposed in a single area. </li></ul><ul><li>Posters can cover the back side of the sitting buses as well as the posters can be exposed in different renown CD stores. In that case a negotiation could be made with any 2/3 renown bus companies and CD stores </li></ul>
  8. 8. Core Promotional Tools and their media presence (Contd.) <ul><li>In case of promos, what media should it hit? here media partner can play a huge role. There should be a radio partner at least…Odd press media presence few days before the movie release can be effective as well. </li></ul><ul><li>Proper emphasis and place should be allocated for the media partners in the posters and the promos letting people know about their association with the movies </li></ul>
  9. 9. A striking radio campaign? <ul><li>This is the medium where we can actually have a real go with our movie. </li></ul><ul><li>There can be a short commentary running in between different shows and programs of the selected radio channels where we can focus on the casts, the story, the angles of the movie, the defining points, the experience the viewer will be exposed to. </li></ul>
  10. 10. A striking radio campaign? (Contd.) <ul><li>Can we make an arrangement with some radio shows where the RJs , in between their speeches, very briefly and shortly will let the viewers know about the movie, its releasing date and will request the viewers to watch the movie in the cinema hall or on the channel where the world premier of the movie will take place. </li></ul>
  11. 11. Alternative Promotional Channels? <ul><li>Is there any alternative promotional channels that we can use? </li></ul><ul><li>We can go for the leaflets of the movie and distribute the leaflets to different public university students and also lace our posters and banners in the public university arena, probably in the canteens or the shopping outlets outside or near to the campus </li></ul>
  12. 12. Alternative Promotional Channels? <ul><li>We can also have our leaflets distributed and posters exposed to in the famous natok para of Dhaka—Baillyroad, where we can attract the viewers specially those who come out of different theatres enjoying the dramas of the genre (Art Film minded) that our movie belongs to. </li></ul>
  13. 13. Alternative Promotional Channels? <ul><li>Can we approach product manufacturers, service providers, restaurant and fast-food outlet owners, media outlets and other companies to provide monetary, promotional or product/service sponsorship to facilitate the marketing of our film. </li></ul><ul><li>Can we splice a 30-second ad on the front of your film with a company that can provide you with printing, media or promotional opportunities. </li></ul>
  14. 14. Alternative Promotional Channels? <ul><li>Can we integrate the authority of the cinema halls that will run our movie, the media partners and our title sponsors in a press conference where we will formally announce the movie release date so that the movie creates a substantial buzz before it is released? </li></ul>
  15. 15. A Penetrative Trailer or Promo <ul><li>Answering the following questions probably can help us in developing a highly effective promo or trailer— </li></ul><ul><li>At what point in the trailer we will tell the name of the film? And why Why is this? </li></ul><ul><li>When will we say that who are starring in the film? How will this information be given? </li></ul><ul><li>What kind of music will we use that will give a clue to the audience about what type of film the trailer is advertising? </li></ul><ul><li>What kind of person’s voice will we select for the voice-over of the trailer? What effect does it have? </li></ul><ul><li>What will be the speed of the trailer and How does it relate to the speed of the movie? Or do we feel any necessity to have a similarity in between the speed of the trailer and the original movie? </li></ul><ul><li>Will the speed alter through the trailer or stay the same? </li></ul><ul><li>What information will we give in the very last frame of the trailer? </li></ul>
  16. 16. A Penetrative Trailer or Promo <ul><li>Where and when will we run this trailer-- </li></ul><ul><li>a) before some films at the cinema hall that we will target to run our movie? </li></ul><ul><li>b) before some television programs or any dramas or any prime time news—if it is which programs, dramas or news? </li></ul><ul><li>C) Before selected radio channels and which programs? </li></ul><ul><li>How will the title be used as a selling point, both in terms of the actual title itself and its position within the trailer? </li></ul><ul><li>What elements of the trailer will enable the audience to immediately recognize the genre of the film? Or, is there any need of giving the audience any hint in the trailer about the genre of the film. </li></ul>
  17. 17. THE END <ul><li>THANK YOU FOR YOUR ATTENTION </li></ul>

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