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Priya Village Cinemas - Complete Study of their Marketing Strategies

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Pvr Ppt

  1. 1. Direction By: DeepaChandrasekar
  2. 2. Revolution People know you for what you've done, not for what you plan to do.
  3. 3. Man Behind Cinema Revolution AJAY BIJLI
  4. 4. Birth Of PVR Ajay Bijli Founded PVR 1995 , “ Village RoadShows “ PVR Priya Village Roadshow India's First Multiplex
  5. 5. Innovation Today you have to run fast to stay in the same line
  6. 6. Ticketing • Kiosk • Online Booking • Mobile Booking
  7. 7. Visual Representation of the Seats Arrangement & Availability Choose your seats
  8. 8. Luxury Seats and F & B were served inside the cinema hall.
  9. 9. Target Audience
  10. 10. Metro & Non Metro Metro • Premium Customers PVR Gold • Urban PVR Cinemas Non Metro • Targeting tier II & III cities PVR Talkies
  11. 11. Understanding the Customer • Metro • Non Metro
  12. 12. Air conditioned Vs Air cooled Metro Non Metro
  13. 13. Technology
  14. 14. Technology • The Real Life Sound Effect 3 Way Surround Sound System • State Of Art Projection Xenon Technology • Digital Cinema Technology
  15. 15. Policies • PVR Pictures, entered into film co-production. • JV with Major Cineplex PVR Blu-O Entertainment. • Off Season Renting Out.
  16. 16. Future plans
  17. 17. Future Plans • Collaborating with Networking Sites • Radio Frequency Identification. RFID • Increasing the No. Of Screens • Involving more into Producing Movies • Giving throughout India a Digital Movie Experience
  18. 18. Awards
  19. 19. Highest Box Office Collections in INDIA for 5 Consecutive Yrs. “The Theatre World Newsmaker of the Year” Award for 2003. “Retailer of the Year”- 2005 “Franchise Award” - 2005 Awards & Recognition
  20. 20. Competition Winning firms lead their competitors
  21. 21. INOX 28 Screens ADLABS 24 Screens FAME 17 Screens FUN CINEMA 17 Screens Major Competitors
  22. 22. Promotion
  23. 23. Advertisements • Inviting Shoppers to watch movie.
  24. 24. Market Share
  25. 25. 0 200 400 600 800 1000 1200 1400 1600 1800 31st Mar '01 31st Mar '02 31st Mar '03 31st Mar '04 31st Mar '05 31st Mar '06 31st Mar '07 31st Mar '08 inINRMn 0 100 200 300 400 500 600 inINRMn EBITDA Sales The Financial Indicators
  26. 26. The Strategies… Foreign Investor for Financial Strength First Mover Advantage in Unexplored Sector Target Group: High Middle Income Group to High Income Group Latest Technology : Surround System, Xenon Technology Marketing Strategy : Entertainment vs Movie watching Latest Trends: Credit Card, Online ticket, Choosing seats, Offers etc. etc Fast expansion : In Quantity (Multipls Cities) & Quality (Gold Class, Premiere)
  27. 27. STRENGHTS Film Distribution & Diversified Business First Mover Advantage Largest Multiplex Operator in India WEAKNESSES Increasing Competition Lack of Customer Feedback for further Improvement of Services OPPORTUNITIES Growing Business Film Distribution Franchising THREATS Distributors/ Producers etc. Economic Slowdown Govt. Regulations SWOT Analysis
  28. 28. Direction By: DeepaChandrasekar

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