This document discusses key ethical and social considerations in strategic planning. It identifies stakeholder participation, organizational values, individual values, and managing change as the main ethical considerations. Stakeholder participation, organizational values, and individual values are described as "acid tests" to ensure a strategy is developed with appropriate information and aligned with ethical standards. Change management is also highlighted as important to strategic planning to engage people and minimize risks from resistance to changes.

1. Ethical and Social Considerations in
Strategy Development

2. Ethical Consideration
• It means considering the morals or the principles of goodness,
the right and wrong of an action, prior to acting.
• Considering whether or not it is within the rules or standards
of right conduct or practice, especially the standards of a
profession.

3. Ethical considerations
• Informed consent
• Do no harm
• Confidentiality
• Secrecy
• Only assess relevant components.

4. Social Consideration
• Social considerations, by which is meant factors concerned
with the interests of individuals, groups, communities and
society as a whole, and which generally involve interventions
into inherent economic mechanisms.
• Social issues are about trends, situations and conflicts in
society. Often they do not have a single right or wrong answer.

5. • Incorporating ethical considerations means using
society’s standards of what constitutes right or wrong
behavior as the basis for your business’ plans and
policies.
• Ethics shape the decisions and actions of each individual
in a small business, from the owner on down.
• The owner’s behavior toward customers, employees, the
company’s investors, vendors and the community affect
the behavior of his employees, who look to him to set the
standard.
• Observing high ethical standards is sound business
strategy -- resulting in customer loyalty, higher employee
retention and a positive image in the industry and within
the community.

7. key ethical considerations in strategic planning
include:
• Stakeholder participation
• Organizational values
• Individual values
• Managing change

8. • When undertaking the process of strategy development This
often results in the process in which Board being given the
mandate of developing a plan and submitting it to the Board
for review and approval.
• Having said, that you can improve your chances of getting
the "appropriate strategy" by involving stakeholders.
• All of these help improve the chance that your organization's
strategy is developed with the information necessary to make
decisions.
• Stakeholder participation is the first acid test.
Stakeholder Participation

9. Organizational Values
• Organizational values are those key statements that help
guide the way an organization pursues its objectives and
delivers upon its mission.
• If your organization doesn't have a set of organizational
values you should at least determine them as a part of your
next strategy development session, if not before.
• If there are any issues or concerns regarding how your
strategy fits within those values then you need to reassess
your strategy.
• Your organizational strategy should be consistent and
support your organization's values.
• Organizational values are the second acid test.

11. Individual Values
• As senior managers within your organization and board members you
each carry a set of personal values.
• To be able to say that you support the strategic direction of the
organization it is important that you can also say that the strategy is
consistent with your personal values.
• Individual values are the third acid test.
• Values:
• individuality, responsibility, dedication, enjoyment/fun, loyalty,,
accountability, empowerment, quality, efficiency, dignity, security,
influence, learning, compassion, friendliness, discipline/order, optimism,
dependability, flexibility.

12. Change Management Strategy elements:
• Each impacts people and how they do their job. Each can suffer from slower
adoption and lower utilization.
• Each has risks associated with people not becoming engaged or resisting the
change.
• Fourth and final acid test.
1. Situational awareness - understand the change and who is impacted
2. Supporting structures - team and sponsor structures
3. Strategy analysis - risks, resistance and special tactics
• While each of the initiatives needs change management to be successful, the
right amount and approach for change management will be different.
• The change management strategy defines the approach needed to manage
change given the unique situation of the project or initiative.