Definitions related to E commerce and E business

1. E commerce and E business definitions
BY,
PRANJALI KASTURE

2. E commerce and E business definitions
Electronic Commerce
E-Commerce is the sale and purchase of goods or services by electronic means, particularly over
the internet.
Electronic Business
E-business is the conducting of business on the Internet, not only buying and selling but also
servicing customers and collaborating with business partners.

3. E commerce and E business definitions
Buy-side e-commerce
It refers to transaction to procure resources needed by an organization from its suppliers.
Sell-side e-commerce
It refers to transaction involved with selling products to an organization’s customers
Trade Cycle
A trade cycle is the series of exchanges, between a customer and supplier, that take place when
a commercial exchange is executed.

4. E commerce and E business definitions
Marketing mix
The marketing mix is the combination of variables (Product, Price, Place, Promotion) that a
business uses to carry out its marketing strategy and meet customer needs.
Revenue models
Models for generating revenue used by web business today.
Examples:
◦ Advertising supported revenue models
◦ Advertising subscription mixed revenue models
◦ Fee for transaction revenue models
◦ Web catalogue revenue models
◦ Digital content revenue models

5. E commerce and E business definitions
Value Chain
A value chain is a chain of activities for a firm, where the products pass through all activities of
the chain in order, and at each activity the product gains some value.
E-marketing
Achieving marketing objectives through use of electronic communications technology.

6. E commerce and E business definitions
• Distinguish between e-marketing, e-business, and e-commerce
E-marketing is a subset of e-business.
E-commerce is a subset of e-business.
E-commerce involve both bye side and sell side transaction.
E-marketing concentrate on sell side transaction and communication.

7. E commerce and E business definitions
Business Model: A set of planned activities designed to result in a profit in the marketplace.
Taxonomy of e-Business Models
•Brokerage e-Business model
•Advertising e-Business model
•Subscription, Pay-per-view, and membership e-Business models
•Affiliate e-Business model
•Community e-Business model
•Infomediary e-Business model
•Portal e-Business model