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E business ,e-commerce, e-marketing (sadiq


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E business ,e-commerce, e-marketing

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E business ,e-commerce, e-marketing (sadiq

  1. 1. E-BusinessE-CommerceE-Marketing By: Sadiq Ahmed Shariff S Sadiq_shariff10@hotm
  2. 2. E-BusinessWHAT IS E-BUSINESS? E-Business means utilising electronic medium in every day business activities. E-Business is about using Internet technologies to provide superior customer service, streamline business processes, increase sales, and reduce costs.
  3. 3. E-Business• HOW CAN E-BUSINESS HELP YOU? E-business can benefit all types of businesses. It is not limited to technology-related products and services; E-Business can be applied to any part of a companys operations, including marketing and sales, purchasing, production, design and engineering etc...,
  4. 4. E-BusinessE - BUSINESS CAN HELP YOUR BUSINESS TO: • Cut costs and transaction times. • Promote, market and sell around the world and around the clock through a website. • Improve customer support, communication and relationship management. • Compete globally with your website against businesses of all sizes without setting up offices in other countries.
  5. 5. E-Business IMPORTANCE OF E-BUSINESS: o E-Business merges internet technology with business processes to create new business value, new relationships & build trust for an enterprise. o E-Business refers to the paperless exchange of business information using network based technology. o Online purchase is very convenient for customers and can provide competitive advantage for vendors.
  6. 6. E-Commerce WHAT IS E-COMMERCE? Electronic commerce, or e-commerce,refers to economic activity that occursonline. E-commerce includes all types ofbusiness activity, such as retail shopping,banking, investing and rentals. Even smallbusinesses that provide personal services.
  7. 7. E-Commerce• Electronic commerce refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks.• However, the term may refer to more than just buying and selling products online. It also includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services.
  8. 8. E-Commerce ADVANTAGES OF E-COMMERCE: • Faster buying/selling procedure, as well as easy to find products. • Buying/selling 24/7. • More reach to customers, there is no theoretical geographic limitations. • Low operational costs and better quality of services. • No need of physical company set-ups. • Easy to start and manage a business. • Customers can easily select products from different providers without moving around physically.
  9. 9. E-Commerce DISADVANTAGES OF E-COMMERCE: • Any one, good or bad, can easily start a business. And there are many bad sites which eat up customers’ money. • There is no guarantee of product quality. • There are many hackers who look for opportunities, and thus an ecommerce site, service, payment gateways, all are always prone to attack.
  10. 10. E-Commerce TYPES OF E-COMMERCE:Business to Business (B2B) Business to Customers (B2C)Customer to Business (C2B) Customer to Customer (C2C)
  11. 11. E-MarketingWHAT IS E-MARKETING? E-Marketing is a subset of E- Business that utilises electronic medium to perform marketing activities and achieve desired marketing objectives for an organisation. E-Marketing is a broader term that describes any marketing activity performed via electronic medium.
  12. 12. E-Marketing ADVANTAGES OF E-MARKETING: • Reduction in costs through automation and use of electronic media. • Faster response to both marketers and the end user. • Increased ability to measure and collect data. • Opens the possibility to a market of one through personalisation. • Increased interactivity
  13. 13. E-Marketing DISADVANTAGES OF E-MARKETING: • Dependability on technology. • Security, privacy issues. • Maintenance costs due to a constantly evolving environment. • Higher transparency of pricing and increased price competition. • Worldwide competition through globalisation.
  14. 14. Difference between E-Business, E-Commerce and E-Marketing. E-Business E-Commerce E-Marketing E-Business is a very E-Commerce is best E-Marketing is also abroad entity dealing described in a part of e-Business thatwith the entire complex transactional context. involves electronicsystem that comprises So for example an medium to achievea business that uses electronic transaction of marketing objectives.electronic medium to funds, information or e-Marketing is set on aperform or assist its entertainment falls strategic level inoverall or specialised under the category addition to traditionalbusiness activities. handled by principles of marketing and business e-Commerce. strategy. Technically e- Commerce is a part of e-Business.
  15. 15. Thank You