E commerce definitions
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E-commerce refers to the sale and purchase of goods and services over the internet. E-business is broader and includes conducting business operations online, including customer service and supplier collaboration. A trade cycle describes the exchanges between customers and suppliers during a commercial transaction. E-business models include brokerage, advertising, subscription/pay-per-view, affiliate, community, infomediary, and portal models.
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E commerce definitions
- 1. E commerce and E business definitions BY, PRANJALI KASTURE
- 2. E commerce and E business definitions Electronic Commerce E-Commerce is the sale and purchase of goods or services by electronic means, particularly over the internet. Electronic Business E-business is the conducting of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners.
- 3. E commerce and E business definitions Buy-side e-commerce It refers to transaction to procure resources needed by an organization from its suppliers. Sell-side e-commerce It refers to transaction involved with selling products to an organization’s customers Trade Cycle A trade cycle is the series of exchanges, between a customer and supplier, that take place when a commercial exchange is executed.
- 4. E commerce and E business definitions Marketing mix The marketing mix is the combination of variables (Product, Price, Place, Promotion) that a business uses to carry out its marketing strategy and meet customer needs. Revenue models Models for generating revenue used by web business today. Examples: ◦ Advertising supported revenue models ◦ Advertising subscription mixed revenue models ◦ Fee for transaction revenue models ◦ Web catalogue revenue models ◦ Digital content revenue models
- 5. E commerce and E business definitions Value Chain A value chain is a chain of activities for a firm, where the products pass through all activities of the chain in order, and at each activity the product gains some value. E-marketing Achieving marketing objectives through use of electronic communications technology.
- 6. E commerce and E business definitions • Distinguish between e-marketing, e-business, and e-commerce E-marketing is a subset of e-business. E-commerce is a subset of e-business. E-commerce involve both bye side and sell side transaction. E-marketing concentrate on sell side transaction and communication.
- 7. E commerce and E business definitions Business Model: A set of planned activities designed to result in a profit in the marketplace. Taxonomy of e-Business Models •Brokerage e-Business model •Advertising e-Business model •Subscription, Pay-per-view, and membership e-Business models •Affiliate e-Business model •Community e-Business model •Infomediary e-Business model •Portal e-Business model