Product for startups
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What to look for while planning your product strategy? Few learnings from a product practitioner.
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Product for startups
- 1. Product for Startups Pradeep Varadaraja Banavara @pradeepbv
- 2. AGENDA 1. Product vision 2. Product strategy 3. Product roadmaps 4. Product lifecycle 5. Stories 6. Reading recommendations 7. Q&A 2 Our plan for today
- 4. hello! I am Pradeep Varadaraja Banavara Here are some of my experiences from building products You can find me at @pradeepbv 4 Nice to meet you all
- 5. 46 Failures / false - starts Some of my past
- 6. Product Vision Why do you want to do this?
- 7. Product Vision 7 Make Sports Better Dream11
- 8. Product Vision Improving your relationship with money 8 Cred
- 9. Product Vision 9 To reimagine and evolve the way teaching and learning have been happening for decades Vedantu
- 10. Product Vision 10 We aim to revolutionize money management for online businesses by providing clean, developer-friendly APIs and hassle-free integration Razorpay
- 11. Product Vision 11 To build a large, scalable & open transaction ecosystem that creates the maximum positive impact for all stakeholders PhonePe
- 12. Product Vision 12 Startup Vision = Product Vision (until you achieve PMF) You sell your startup as much as you sell the product in the initial days. So your startup is your product in the early days.
- 13. 13 Please watch Simon Sinek
- 14. Product Strategy How are you planning to do it?
- 15. Evolving Product strategy 1. People Your target segment 2. Problems The problems they face 3. Processes How they get around it 4. Products That can help them 5. Promises What can your product do 6. Policies How do you guarantee it 7. Partnerships How do I know it's just not you 8. Performance Does your product deliver 9. Platforms It can do more 13. Prestige Why should you buy it 14. Profit Yes its impactful and meaningful 15. Planet Oh yeah! You can make a dent 10. Pricing How much does it cost 11. Promotions How will you sell 12. Positioning How will you market Just 15Ps
- 16. 16 CVPClarity Vision Prioritisation Core Value Proposition
- 18. Backlog based Product Roadmap
- 19. User Journey based Product Roadmap
- 20. 20 Outcome based Product Roadmap
- 21. Timeline based Product Roadmap
- 22. OKR based Product Roadmap
- 23. Actor/Experimentation based Product Roadmap
- 24. Product Lifecycle Where are we now?
- 26. Typical Product Delivery Process
- 27. 27 Product Lifecycle Discovery Distribution Doubling Down Three key phases of the product
- 28. Product GYAAN STORIES Things that I have come across
- 29. 29 EPM Everyone is a Product Manager in early stage startups
- 30. 30 Whoever builds it gets to run it Own IT sales / ops / business driven orgs If Prouct doesnt solve for it people will
- 31. 31 Enough wise people have said this.
- 32. 32 Customers are always beautifully, wonderfully dissatisfied So true.
- 34. 34 What’s a delighter today becomes a must have tomorrow.
- 35. 35 �� Falling In Love Competitors Solutions Customers Problems Customers and their Problems
- 36. 36 Don’t say not to idea’s add them all to he backlog and get to them on merit. Remember CVP
- 37. Speed is your friend https://www.linkedin.com/pulse/arent-any-typos-essay-we-launched-too-late-reid-hoffman/ If you're not embarrassed by the first version of your product, you've launched too late.
- 38. Execution timelines 38 month Market, Measure, Iterate, Perfect Day Spec it out week Develop an MVP quarter Arrive at a Profit formula year Revisit all assumptions and start afresh Timelines will vary but the flow remains
- 39. 39 Life Cycle Lenses Discover Distribute Develop Make it work Optimise Make it scale Get them in Get them to stay Get them to pay Business Product Engg Lifecycle from different lenses
- 40. 40 Does your CFO’s SPOUSE know about it? 1. Its ready 2. Its live 3. Users are able to use it 4. We can observe users using it 5. We know that its working well for them 6. Our bank knows that it working well in the market Only when the CFO talks to their spouse about the product making bank the product is live.
- 41. 41 4,856 4,856 13,850 13,893 13,963 44,771 3,87,985 The messy reality Users have their own ways of using your product. Make peace with it.
- 42. 42 Recommended reading Some relevant books
- 43. 43 THANKS! Any questions? You can find me at @pradeepbv & pradeep@pradeepbv.com Will try and help where possible.
- 44. Credits Special thanks to all the people who made and released these awesome resources for free: ✘ Presentation template by SlidesCarnival ✘ Photographs by Unsplash 44 Thanks to these folks for the template
- 45. Presentation design This presentation uses the following typographies: ✘ Titles: Amatic SC ✘ Body copy: Quicksand Download for free at: https://www.fontsquirrel.com/fonts/amatic https://www.fontsquirrel.com/fonts/quicksand 45 Thanks to these folks as well.