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I-Innovate Proposal
Created by Tonya Zirke, Eric Nemeth & Kyle Warner
La-Z-Boy |I-Innovate 1
Table of Contents
Subject Page #
Table of Contents 1
Company Background and Strategy 2-3
Needs Asse...
La-Z-Boy |I-Innovate 2
Company Background and Strategy
La-Z-Boy, Inc. is the most nationally recognized and popular manufa...
La-Z-Boy |I-Innovate 3
La-Z-Boy has created an innovative program with their fabric and leathers. Customers are able to
ta...
La-Z-Boy |I-Innovate 4
directly compete” we need to fulfill our mission of “Providing customers with superior quality,
ser...
La-Z-Boy |I-Innovate 5
SharePoint website that will be generated. This website will be used to house the ideas that are
be...
La-Z-Boy |I-Innovate 6
Transfer Issues
This training will be able to be applied to work because it’ll motivate employees t...
La-Z-Boy |I-Innovate 7
However, disadvantages of the lecture/video are that people may lose interest in the material and
l...
La-Z-Boy |I-Innovate 8
theories that HR Training team we find critical to the success of I-Innovate are Reinforcement
Theo...
La-Z-Boy |I-Innovate 9
Expectancy theory essentially goes hand in hand with Social theory in the sense.
Expectancy Theory ...
La-Z-Boy |I-Innovate 10
Training resources required/ capabilities of trainer providers
The resources that are required to ...
La-Z-Boy |I-Innovate 11
Concept Map
A. Why are we conducting this training session?
o Development
o Increasing morale
o Dr...
La-Z-Boy |I-Innovate 12
C. Conduct training
o Focusing on Objectives of the training and its impact on the company.
o Enga...
La-Z-Boy |I-Innovate 13
Overview of the Lesson
I-Innovate:
I. Definition of I-Innovate
o Ice breaker activities for the tr...
La-Z-Boy |I-Innovate 14
Lesson Outline Instructor Activity Trainee Activity Time
Activity Watch Exercise Participate in Ex...
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I-Innovate Proposal (Final)

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I-Innovate Proposal (Final)

  1. 1. I-Innovate Proposal Created by Tonya Zirke, Eric Nemeth & Kyle Warner
  2. 2. La-Z-Boy |I-Innovate 1 Table of Contents Subject Page # Table of Contents 1 Company Background and Strategy 2-3 Needs Assessment 3-4 Topic Background/Need for Training Rationale 4-5 Motivational/ Learning Theories 5 Transfer issues 6 Training Methods 6-7 Evaluation Techniques 7 Rationale and Goals of I-Innovate 7-9 Learning Objectives and Topics 9 Target Population/ Prerequisites 9 Training Resources required /Capabilities of training providers 10 Learner material/ Special Requirements 10 Cost/Benefits analysis 10 Appendix 11-15
  3. 3. La-Z-Boy |I-Innovate 2 Company Background and Strategy La-Z-Boy, Inc. is the most nationally recognized and popular manufacturer of upholstery furniture. La-Z-Boy began in Monroe, MI in the year 1928. La-Z-Boy has been publically known as the original designer of the modern day recliner chair. La-Z-Boy had introduced in 1961 the Reclina-Rocker chair which was the first ever chair that rocked and reclined, and from that point on La-Z-Boy continued to innovate the market with the introduction on electric units, lift chairs, and within the last couple of years sofas, loveseats, and sectionals. La-Z-Boy’s goals and objectives are to continue to be the lead innovator in the furniture market. La-Z-Boy has continued to do market trend research and competitive analysis in order to stay ahead of the competition and continue to be the primary supplier of upholstery furniture. These innovative successes are still apparent in the company's current product line, for example, the Reclina-Rocker is continued to be a top seller in the market today. In order to compete with out of country competitors, who are very focused on electrical upholstery furniture, La-Z-Boy has adapted to foreign competition as well. La-Z-Boy competed with this market by introducing the PowerReclineXR Reclina-Rocker, which is the first chair to have an independent leg rest motor and back reclining motor. Shortly after this introduction, La-Z-Boy launched another innovative electrical unit called the PowerReclineXR+ Reclina-Rocker which was the same independent operation as the XR unit, but with an adjustable headrest motor and an adjustable lumbar support. These are simply a few examples of how La-Z-Boy has led the charge of introducing innovative products. Being that it is the main objective of La-Z-Boy to develop products that are not only innovative but attractive to the customer. In order to make products more attractive to customers,
  4. 4. La-Z-Boy |I-Innovate 3 La-Z-Boy has created an innovative program with their fabric and leathers. Customers are able to take any style frame and place any type of fabric outside of the stock covers on it. This innovative program allows the customer to truly create a piece of furniture that is all their own. La-Z-Boy’s strategy is to continue to be the leader of innovative product designs in the residential furniture industry. As part of this objective, it’s important for La-Z-Boy to continue to understand what customers are looking for and what trends are currently trending in the marketplace. Several recent successes in products have been produced by La-Z-Boy research and development personnel. Needs Assessment At La-Z-Boy we are continuously improving our same products to better fit the needs of our customers. While we are known for the same consistent products, the need for it will gradually deteriorate over time as more advanced furniture is created by competitors. As time progresses customers’ needs evolve and we believe La-Z-Boy should evolve as well to meet those demands. Some of the factors to prove innovation training and program is needed is due to the gradual drop in sales, change in demographics and competition. Over the past quarter revenue has dropped by 15%. Looking into the matter a survey was sent out to ask about the products and customers reported it’s the same, nothing is different, nothing exciting and new. We are stationed where the demographics are always changing and our competitors have a competitive advantage because they are adjusting to the changing demographics. Our design team has innovative ideas but is limited because they don’t communicate with customers as frequently as other areas of the business. To maintain our vision of being “regarded globally as the premier provider of home, office and institutional furniture in all market segments with we
  5. 5. La-Z-Boy |I-Innovate 4 directly compete” we need to fulfill our mission of “Providing customers with superior quality, service, research and development”. The way we gain superior quality, service, research and development is by gaining input from not just one specified area of the company but from everyone in the office that is willing to share ideas. For example, call center representatives work directly with consumers and dealers who are constantly providing feedback on how to update or develop their product. If this information can be brought forward to research and development through an integrated and developed process, it could be considered effective to help drive increase in sales. Not just the call center, but everyone in the office can have an idea for products and it’s the desire of La-Z-Boy to get those ideas into our pipeline to see which ideas can be made into the next innovative product and help to increase La-Z-Boy sales. The training itself will target everyone within the company, the training will help them stimulate their creativity and introduce the I-Innovate program. Topic Background /Need for training Rationale With the recent decline in profits, it is important for La-Z-Boy to make an attractive product that is not only profitable but also innovative. We feel that the implementation of this company wide program will stimulate creativity and help to improve the creativity of our product and help to increase the company's profit. La-Z-Boy has determined that due to a lack of innovation and creativity in product ideas coming from inside of the company, it is important for research and development and senior management to promote an opportunity for employees to use their creativity and provide the company with ideas. The program will be launched by the next quarter and the name of the program is I-Innovate. The program will require each employee to submit at least 1 idea into a
  6. 6. La-Z-Boy |I-Innovate 5 SharePoint website that will be generated. This website will be used to house the ideas that are being submitted by employees. Our hope is that along with what research is already being conducted, we would hope that employees would be responsive to market trends prior to our research being able to acknowledge that market trend. La-Z-Boy will have the research and development department pull the monthly submissions and see if any possible product designs can be generated from the ideas that are submitted. With this program, if an idea is selected, La-Z-Boy will have the employee who came up with the idea present the idea to the research and development department to generate a prototype of the product to see if the idea can be brought to life. The employee will help work with research and development to design the product and help them develop a submission to have reviewed with senior management. Motivational/Learning Theories The reinforcement theory will be the dominate theory throughout this training program. Employees will be rewarded for their creative effort by becoming a part of the production process of the product that they created. Once a product is chosen, the employee will be able to see it through the whole process, from a simple idea to the finished product. Hopefully this will help motivate the employees which lead to the expectancy theory. With a high sense of self efficacy, employees should begin to feel comfortable sharing new ideas on the organizations internal website. There will be no repercussions for any ideas submitted to the website. The last theory that will be used during this training program will be the goal theory. We hope that while setting companywide goals and working hard to achieve them, employees will take the initiative to set personal goals for themselves to become more creative and innovative.
  7. 7. La-Z-Boy |I-Innovate 6 Transfer Issues This training will be able to be applied to work because it’ll motivate employees to submit ideas they think will be capable of delighting the customers. In addition to this, with the introduction of I-Innovate it will create a renewed sense of concentration on La-Z-Boy customer's needs and wants. The reinforcement that will ensure this training is used is generating a set amount of ideas monthly. Training Methods The training methods that highly benefit the content that the Human Resource team is delivering are audio/visual and lecture. Looking at this training in the learning environment it requires a clear objective, being meaningful and is predominately observation. To ensure we utilize both audio/visual and lecture effectively we will provide power point slides for the trainees to view as the trainer explains the slides that are up. If there are any discrepancies they can be simplified with the lecturer or can be asked to be explained better by the audience asking questions to ensure the content is delivered correctly. The cost of using these techniques is very inexpensive because it requires the use of Microsoft PowerPoint and the internet. It doesn’t require anything outside the resources we currently have. The Advantages to lecture is going to be able to focus and make clear objectives as to what the training is about and what is expected. The visual presentation is used to promote creative thinking instead of analytical thinking. The lecture will also help to make our objective clear and precise. Advantage is that we are engaging multiple types of learning styles by conducting visual material.
  8. 8. La-Z-Boy |I-Innovate 7 However, disadvantages of the lecture/video are that people may lose interest in the material and lecture versus engaging type activities. Generally, employees can lose interest. The plan to reduce employee loss of interest is engaging them in an activity in the form of an icebreaker. In the icebreaker a few pictures will be shown. This will let them see if they are analytical thinker or a creative thinker and grow curious to how to be a more creative thinker. Evaluation Techniques The organization will conduct an anonymous assessment survey to get feedback from the employees who have completed the training program. The survey will consist of a 5 column scale to allow employees to rate the training on a scale from strongly disagree to strongly agree, along with a comment section to provide any additional information. Along with the survey we also plan to use a short quiz in order to reinforce the high points of the training session as well as to reinforce a clear understanding of the process of submitting new ideas to the organization. The organizations internal website will also be continuously monitored to ensure no question goes unanswered in the FAQ’s section of the site. Rationale and Goals of I-Innovate I-Innovate is a new system with the goals of increasing creativity, promoting employee involvement, increase moral, and optimizing La-Z-Boy profits. The goals actually are accomplished in this order because without increase in creativity, there will be less likely employee involvement as well as increased overall moral from the different areas of La-Z-Boy and without those two key factors profits will continue to drop or remain level. The learning
  9. 9. La-Z-Boy |I-Innovate 8 theories that HR Training team we find critical to the success of I-Innovate are Reinforcement Theory, Social Theory, Expectancy Theory and Goal Theory. Reinforcement Theory is the most critical. This theory can be defined as people are motivated to do or avoid certain situations/behaviors based upon outcomes in the past. This can be broken into three categories positive reinforcement, negative reinforcement or extinction. Negative reinforcement is negative outcomes to remove undesired behavior. Extinction is showing no reinforcement, negative or positive which will potentially extinct the habit. Positive reinforcement is pleasurable outcomes for doing something good. We want to promote employees to be more creative and innovative in the work place and the positive reinforcement would be the right idea to initially start the behavior of bringing new ideas to the company website. This is critical to the success of I-Innovate because it encourages the behavior of being innovative and more creative in the workplace, which is the first goal of I-Innovate. The next important theory is Social Learning Theory. This theory is defined as people learning by observing others who they deem knowledgeable. The observer has a tendency to mimic essentially behaviors that are rewarded. This is important because some employees may believe that with the I-Innovate program the only people that will be rewarded are just upper management when in reality it can be anyone within La-Z-Boy. The expectation is people from other departments will input their ideas. When the employees see that anyone within La-Z-Boy who submits ideas can be recognized that will then encourage them to participate. This result will motivate employees to be more innovative and creative, which is the second goal of I- Innovate.
  10. 10. La-Z-Boy |I-Innovate 9 Expectancy theory essentially goes hand in hand with Social theory in the sense. Expectancy Theory is people believe performing a given behavior will be associated with a particular outcome. With the introduction of this program to new employees they will believe that I-Innovate will work and actually be excited to learn what it takes to be successful. The last theory that is important to I-Innovates success is the Goal Setting Theory. Goal Setting Theory is goals influence a person’s behavior by directing their energy, time and effort to make a plan to accomplish the goal. The plan for this is setting down an expectation of having set a minimum of one idea each month to be generated. This will give employees time to come up with or share ideas with upper management. This will have an ongoing generation of ideas that can be viewed and La-Z-Boy can still compete with our competitors in this ever-changing market and maximize profits! Learning objectives and topics The learning objective is to stimulate creativity and promote innovation within the company through the implementation of I-Innovate. Some of the topics that will be covered are the definition of I-Innovate, how to submit ideas, requirements of program, and rewards. Target population & prerequisites The target population is every employee of La-Z-Boy, because every employee is at some point exposed to the products, whether actually making the product, handling costs or servicing customers on a particular product. New hires will be included into this as they come in as well. The prerequisites are to just be working at La-Z-Boy and have a general idea of our products.
  11. 11. La-Z-Boy |I-Innovate 10 Training resources required/ capabilities of trainer providers The resources that are required to implement the I-Innovate training presentation are paper (with the ice breaker on it that each trainee will receive in the beginning), utilization of power point (have the slides in which will explain I-Innovate), SMART board (to highlight key points) and the auditorium with table and chairs. The capabilities of the trainer requires them to be familiar with the SMART board, proficient in power point and able to speak in front of 20+ employees at a time. Learner material & special requirements The learning material that will be provided for the training is the sheets with the pictures for the icebreaker. There will be no special requirements aside for accommodating the employees with special needs. For example more desk space for someone with a wheelchair. Cost/Projected benefit analysis By taking the time to implement I-Innovate, within the first week motivation will increase in employees because it essentially gives them a form of empowerment. With this sense of empowerment, La-Z-Boy anticipates this will increase employee morale. Along with higher morale employees, revenue will increase. I-Innovate will give the customer more choices in furniture that can meet their needs, and help provide La-Z-Boy with good public relations to friends and family. This will be our first official step in continuing to follow our mission and vision in this ever changing industry.
  12. 12. La-Z-Boy |I-Innovate 11 Concept Map A. Why are we conducting this training session? o Development o Increasing morale o Drive innovation o Stimulate creativity o Training of innovation website/discussion board B. Preparing for the training course o Generate website or discussion board o Locate activities to engage trainees and help “think outside the box” o Generate step by step instructions on how to navigate the website. o Include how training aligns with the company’s goals and objectives. o Introduce the reward system for a selected idea. o Present how reward system can meet individual’s goals/objectives. o Present what the elements of the reward system are and what they entail. o Generate power point presentations to go over company’s new objective and focus on innovation. o Short history on the innovation nature of the company.
  13. 13. La-Z-Boy |I-Innovate 12 C. Conduct training o Focusing on Objectives of the training and its impact on the company. o Engaging trainees with preplanned activities. o Continue to stress on the importance that no idea will be turned away. o Conduct PowerPoint presentation. o Allow for a section in the presentations for questions/concerns. o Stimulate creativity by asking questions about product and what they would like to see in the product. a. What would you want in a piece of furniture that may not be offered in the market currently?
  14. 14. La-Z-Boy |I-Innovate 13 Overview of the Lesson I-Innovate: I. Definition of I-Innovate o Ice breaker activities for the trainees II. How to submit ideas o Website information o Explanation of how to navigate through the website III. Requirements o 1 idea submissions a month IV. Rewards o Opportunity to help present product idea to the board o Opportunity to see your product all the way through production o Gift cards/money
  15. 15. La-Z-Boy |I-Innovate 14 Lesson Outline Instructor Activity Trainee Activity Time Activity Watch Exercise Participate in Exercise 10:00am-10:05am Discussion of Activity Answer Questions Ask questions/give answers 10:05am-10:15am Possible Video Watching 10:15am-10:20am Presentation Presenting Program Listening 10:20am-11:00am Closing Statements Presenting Listening 11:00am-11:05am Questions Listening/Answering Ask Questions 11:05am -11:30am

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