Who we are, what we do, why we are here and what we can do for you!

1. MT MediaGroep
Touch the heart of B2B decision makers

2. We bring business to business
Who we are
• Content marketing specialist
• Strong focus on B2B decision makers
• Privately owned brands
• Sprout – entrepreneurial life
• Management Team – mid market & corporate life
• Brands we build for customers
• Ikgastarten.nl (startups, Rabobank)
• Grenzeloos ondernemen (international business, ABN Amro)
• Ondernemenmetpersoneel (how to HR for entrepreuneurs, deGoudse)
• People Business (good employership, Unique)
• …

3. We bring business to business
Why we are here
We love business.
We believe that a strong economy is good for humanity. Therefore
you have to have strong leaders & smart entrepreneurs. We aim to
improve their business life by delivering them relevant and high
impact content through print, web, mobile & events.

4. We bring business to business
What we do
• Our objective: We bring business to business
• We help you to do business by
• generating (marketing qualified) leads
• getting relevant topics on the business agenda
• bringing decision makers together on a specific topic
• Our approach: ROI minded
• We love quality content (it selects the right audience)
• We love KPI’s (they give us focus to aim smarter)
• Project management is key
• Your success is ours
PRINT
ONLINE
COMMUNITIES
EVENTS

5. We bring business to business
What we offer
Insights
Content creation
& curation
Content marketing
strategy
Conversation &
conversion
Reaching decision
makers
1 2 3 4 5
We can provide you
clear insights on what
(type of information)
decision makers
consume in print and
online, on which
content domains and
how you can benefit
from that.
Together with you we
convert your
marketing objectives
into a content
marketing strategy.
This step contains
one or two
workshops and some
serious thinking.
What is the shortest
route to business
success: paid, owned
or earned media?
Which brands fit
best? We provide you
with the best advice.
We create or curate
great content,
develop magazine
formats, content
website concepts and
social media copy.
Because we publish
business media our
self, we know what
makes decision
makers tick.
Your well chosen
content has only
impact when it
converts (to leads),
starts a conversation
(social) or improves
your brand
(awareness). We help
you to get your goals
in place.

6. We bring business to business
How we do it
Reach
Inspire & excite
Captivate
Educate &
enable
Activate
Convince &
convert
Good content marketing makes
a person stop, read, think and
behave differently
Joe Pulizz, founder of Content Marketing
Institute, the leading education and training
organization for content marketing and author
of the book Epic Content Marketing.
“

7. Wie is je koper?
Buyer Persona
Wat is zijn/haar klantreis?
Buyer Journey
Wat is jouw contactstrategie?
Via welke kanalen?
Met welk IM-systeem?
stranger visitor lead customer promotor
ATTRACT CONVERT CLOSE DELIGHT
Google
Social media
Business media
Met welke content?
Ontdekken Overwegen Beslissen
• Onderzoekt oplossingen
• Commi eert zich aan oplossing
• Legi meert beslissing
• Maakt de beslissing
• Herkent business uitdaging
• Commiteert zich er aan
> > > >
• Owned pla orm
• White paper
• Event
• Adver sing
• E-nieuwsbrief
• Call to ac on
• Advertorial
• Landing pages
• E-nieuwsbrief
• Event
• Website
• Maatwerk content
• Maatwerk content
• Customer media
• Events
• Profiel
• Belangrijkste bezigheden
• Succes factoren
• Ervaren obstakels
• Besliscriteria
1 2 3
Welke informa e zoekt de poten ele klant gedurende zijn buyer journey?
How we make it work
Define your buyer
persona
Define the buyer
journey
Define your contact
strategy
Choose your
channels
Map your content
1
2
3
4
5

8. We bring business to business
Companies we work for

9. We bring business to business
Our brands
Privately owned Built for customers
Business for mid- en corporate market
Business for SME’s
How to HR, De Goudse
Mobile working, HP
Go international, ABN Amro
Good employership, Unique
Startups, Rabobank

10. We bring business to business
Management Team (MT)
MAGAZINE
• Circulation:
70.000
• Frequency:
10x year
• Topics:
• Leadership
• Governance
• Strategy
• Innovation
• Technology
• Best off - research
inspiration
ONLINE
• Reach:
220.000 UV /
month;
520.000 pageviews
• Daily newsletter
subscribers:
53.000
• Topics:
• Business-
news
• Reference
news & reference
COMMUNITIES
• Goudhaantjes
(c-level talent)
• Gamechangers
(challenging
entrepreneurs)
• Maakindustrie
Best production
companies
network
EVENTS
• Gamechangers
• Maakindustrie
• Masterclasses
• How to go
green
• How to get
vital
• Content
marketing
live
inspiration & how to The right decision
Audience: business owners in midsized companies and c-level managers in large corporates

11. We bring business to business
Sprout
Do you understand Dutch?
See this video
Audience: business owners in SME’s (membership model)
MAGAZINE
• Circulation:
10.000
• Frequency:
4x year
• Topics:
• Trends
• Business
ideas
• Business
heroes
inspiration
ONLINE
• Reach:
215.000 UV /
month;
500.000 pageviews
• Daily newsletter
subscribers:
34.000
• Topics:
• Entrepreneu
rial news
• Reference
news & reference
COMMUNITIES
• Sprout members
• 25 under 25 (best
young entrepre-
neurs)
• Challenger50
(most challenging
entrepreneurs)
• Startup of the year
(best startup)
network
EVENTS
• Trend events
• Company visits
• Challengerday
• Startup of the year
inspiration & network

12. We bring business to business
Grenzeloos Ondernemen
Audience: SME’s who want to bring their business abroad
ONLINE
• Reach:
115.000 UV /
month;
240.000 pageviews
• Daily newsletter
subscribers:
9.600
• News & how to
news & how to
Built for:
Our role:
• Concept & content

13. We bring business to business
People Business
Audience: business owners in SME’s (free circulation)
MAGAZINE
• Circulation:
60.000
• Frequency:
4x year
• How to become a
better employer
inspiration
ONLINE
• Reach:
23.000 UV /
month;
82.000 pageviews
• Weekly newsletter
subscribers:
38.500
• News & reference
news & reference
Built for:
Our role:
• Concept & content
• Magazine
• Website

14. We bring business to business
Ikgastarten.nl
Audience: people who are thinking of starting their own business
ONLINE
• Reach:
100.000 UV /
month;
220.000 pageviews
• Daily newsletter
subscribers:
23.750
• News & how to
news & how to
Built for:
Our role:
• Concept & content
• Website
• Social
• Seo

15. We bring business to business
OndernemenMetPersoneel
Audience: business owners who are thinking of hiring staff
ONLINE
• Reach:
115.000 UV /
month;
240.000 pageviews
• Daily newsletter
subscribers:
9.600
• News & how to
news & how to
Built for:
Our role:
• Concept & content
• Website
• Social
• Seo

16. Management
Berend Jan Veldkamp
CEO & publisher
Ewald Smits
Creative director
Reed Business
• Bizz
• Zibb.nl
Kluwer
• Adformatie
• Nieuw Amsterdam
(Business books)
Being good in business is the most fascinating kind of art
Andy Warhol

17. Sales
Erik Touwslager
Sr account manager content marketing
Patrick Brocker
Sr account manager content marketing
Bas Endhoven
Sales manager
Mahmoud Kabir
Sales manager content marketing
Remco Hoogendoorn
Business development
bas@mtmediagroep.nl
erik@mtmediagroep.nl
patrick@mtmediagroep.nl
mahmoud@mtmediagroep.nl
remco@mtmediagroep.nl
+31 20 26 20 700

18. We love your business!
Please let us know if we can do anything for you
bas@mtmediagroep.nl
mtmediagroep.nl